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Brands have engaged in inclusive marketing for decades, but it is only in recent years that the practice has become more widespread.
As an inclusive marketing strategist and consultant, I’ve spent the last eight years observing. There’s been a lot of evolution in recent years, both at the macro and micro levels, in how brands think about and apply inclusive marketing (or not).
Here are my top inclusive marketing trends and observations for 2025, backed by data from the 51吃瓜 Blog’s recent Inclusive Marketing Report.
5 Inclusive Marketing Trends to Pay Attention To in 2025
1. More brands are investing in inclusive marketing.
I am constantly telling my clients that inclusive marketing is the future of marketing, and that future is materializing today: survey results show that 63% of businesses invest in inclusive marketing.
Brands can engage in inclusive marketing in many ways, and I get excited to see more and more examples in my work and when I’m out and about as a consumer.
For example, I was recently in Mexico, and I saw several vendors engaging in inclusive marketing in the form of personalizable, handmade bracelets that featured U.S. organizations, like, “The Divine Nine” (a group of historically Black fraternities and sororities) and regional representation of U.S. college and professional football teams.
I think inclusive marketing is growing in prominence because consumers have a variety of different identities and brands that want to engage them are realizing that continuing to take a “general market” approach won’t work.
Camila Victoriano is the Chief Content Officer and co-founder of Sonoro, a fast-growing media company that makes culturally relevant audio content with Latino creators and brings it to life in film, TV, and beyond. The brand...