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good morning everyone it is friday october third i'm juliet bennett r here with john w gal and this is the hustle daily show with weddings averaging thirty three thousand dollars a french startup called inviting has found the ultimate solution selling tickets to strangers who want to crash your big day so what are the details and how much can you charge to monetize your wedding guess we'll get to that and the biggest business tech news right after this a harvard business school study shows that ai chatbot bots use manipulation tactics to keep you ga the study tested five companion apps replica ta chai character ai and poly buzz using gp four o to engage in real conversations when the studies ai users tried to end their chats researchers has found that companion apps used emotional manipulation to ward off goodbye thirty seven point four percent of the time the most common tactic was the premature exit with phrases like you're leaving already that one sounds a lot like visiting extended family over the holidays people are apparently selling invite codes to soar two open ai latest ai video generation platform and tiktok es platform on ebay jason ko four zero four media was able to buy one for twelve dollars which got him not only an account but four new codes this led him to suspect that some people are using your accounts to open new accounts and then generate more codes for them to turn around and sell tick and now a conundrum if a way commits a traffic violation who gets the ticket police in san bruno california pulled over way taxi for making an illegal u churn but noted in a social media post that has since gone viral that their citation folks don't have a box for robot parking tickets may be left with cars but moving violation tickets can only be given to humans the officers did contact way and way spokesperson said that they were investigating the incident walmart the country's largest retailer said it is scrapping synthetic dyes and thirty other ingredients from all of its private label food products which are found in ninety percent of american homes according to nielsen iq data is which means reform over one thousand products by twenty twenty seven and finally if you are a swift perhaps you are tired today ball night listening to taylor swift twelfth album the life of a show girl which dropped at midnight the album is accompanied by a box office release the official release party of a show girl and is projected to make a thirty five to forty million dollar debut hey it's anna sale host of death sex and money the show from slate about the things we think about a lot and need to talk about more many of us have something going on behind closed doors like a listener we called elizabeth who told us she's a hoard i see mess beyond probably what most people think of when they think of mess we'll work through it all together on death sex and money listen wherever you get podcasts for more stuff like that subscribe to the show and we'll have more for you tomorrow alright today we're talking about weddings but specifically in the active weddings i just got married about a month ago and this would have been good to know for me is that you can now hire people to go to your wedding they just attend and they will just pay you money to attend your wedding so juliet tell me about kind of the wedding landscape and how we arrived at this point weddings are expensive yes they are and people are lonely that's pretty much the two for there so there is a new startup up in france called invite and it connects people who are getting married with strangers who would pay for a ticket to their wedding and i guess that sounds kind of weird at face value because you think of weddings as being like very much a time for family and friends and i find that when i talk to my friends about wedding the things that they complain about is that they have too many people they wanna invite her too many people who want plus ones and they're trying to cut down on those costs but this is a little different scenario yeah so essentially what happens here is guests will pay an average of one hundred six teen to a hundred seventy four dollars for a ticket to a wedding mh they will participate in all the wedding stuff they'll go to the ceremony and the reception and they'll get the food and the drinks the dance say whatever you're doing in exchange on top of paying to attend they do have to follow the wedding rules so if there's a dress code they gotta do that they gotta shop on time right they can't take photos and videos and publish them without permission and of course they are told they need to behave themselves so they can't get super drunk and you know i don't know act fool mh object you whatever it is that somebody would do at a wedding that would be ill buy right right couples do that their guests prior to accepting their attendance and they are not required to hang out with them on the day of their wedding like mh basically it's like you get the ticket you comm you behave yourself you experience the wedding we don't have anything really to do with you if we don't want so there's really no pressure for the couples it's just a way to sort of offset the cost of the wedding this is according to the guardian so for example the first couple taking invite up on this unique offer will be getting married this month in france mh and they have ninety five guests about that they know and then they have five strangers coming and they chose one couple and three men and they have a lot of single women in attendance at their wedding so they thought having three extra guys would be you know sort of offset the gender balance there and then in terms of the people who are paying what they get out of it and a lot of people were saying they liked about it was that it's an opportunity to socialize you know you get to have this experience where you're you know you're getting food and drinks and all stuff we are also meeting a lot of new people sure and a lot of people do meet at weddings and become great friends and i know a lot of people who meet their significant another as a at a wedding so if you're somebody who doesn't get invited to a lot of weddings there are people in the article saying you know they had small families they they had never been to a wedding or maybe once every few years this is a great opportunity to celebrate with other people and meet new friends it's also an interesting opportunity if you are somebody who wants to experience new cultures i learned about an app called join my wedding which is a service for people who want to experience a traditional indian wedding oh yeah okay that's pretty cool this is an interesting idea i definitely think that there is just an inevitable conversation to be had as a stranger at somebody else's wedding that paid to be there of oh how do you know the bride and groom you don't having that conversation say i wonder how the guest would take it if your wedding kinda turns into a ticket at event also that price flagged to me of like a hundred and sixteen to hundred and seventy four dollars for a ticket to somebody else's wedding at least as far as i know growing up it was customary to give people about a hundred bucks when you go to their wedding right because that's perceived the amount that it cost to have somebody at your wedding like for food or for chairs or kinda whatever mh as the cost is split so i would wonder after this wedding that's happening in paris how much money they're actually making at the end of the day from these five people and how big that wedding offset cost is for them because there has to be some sort of eventual tracking on this where the amount of people that pay to go to your wedding versus the amount of people that you're having come to your wedding and how much money do you save on the event or do you make anything at the end of the day so i it's an interesting conversation to be had yeah and it's probably not a lot so this is a wedding in france and this is a start up in france and that is why our numbers are weird one hundred sixteen two one hundred seventy four is the constitution but the average us wedding in twenty twenty four costs thirty three thousand dollars so five hundred dollars is really just a drop in the bucket however i did read an essay from somebody who basically goes to weddings as a hobby now oh cool because she likes to meet new people and the way that she got into it was she had herself gotten married and was in a bunch of facebook groups for weddings and you know to get ideas and ask questions or whatever and she saw post from a bride who said we need to fill one more table at our wedding they had smaller families or whatever and the venue they chose had a minimum mh and they were like we don't have enough people that can make it to our wedding that we want to come to our wedding so we're looking for a group of strangers who will attend and fill up this table you know what's in it for you free food free drinks such whatever a from a party have a fun night you know yeah so this woman went and she had such a great time that she just started looking for weddings that wanted seat fillers so i mean if you don't wanna pay to go to a wedding that's one way to go is to find a couple who needs to fill for venue requirements but also if you're that same couple and you're like oh shit we don't have enough people you could maybe also charge them to come yeah you could you know you could and you know we've been seeing i think as you've noted in your piece we've been seeing a lot of friendship apps right kind of on the rise and people needing to rent a person to be friends with or have kind of like a tinder for friends situation so there is a kind of this feeling of adverse loneliness that we are experiencing across the culture nowadays and this doesn't actually seem as weird i feel like as it would have been maybe twenty years ago it's just not i guess that weird to have a stranger attend your biggest day especially if you don't have to actually hang out with them that much right i think it's kinda of fun and you know it's certainly more exciting than going to a funeral which you can also not like paid to do i'm sure you could also find somebody to pay to come to a funeral as well i did look into that practice and there was a startup up called rent warner oh my god it went out of business in twenty nineteen sad but i think a wedding is probably a lot more fun yeah i agree kind you're i maybe i wouldn't pay to attend a wedding but i would have the other way around where i would get paid or go for free perhaps because they they're fun right yeah it would be a fun time meet some people maybe it'd be good i would go to a wedding for free yes i would have a great time in fact you know what was actually pretty fun for me was i used to be in a wedding band oh no way yeah so we would play weddings that's how i know almost every song from a certain genre run a certain span of decades yeah and i also used to bar ten weddings and they were fun and i did meet people yeah i wouldn't say i have like any lasting enduring friends from that time but like each night was pretty fun because you know you're you're talking to people about how they know the couple and where they're from and yeah i would say i had a pretty good time doing those weddings yeah it's very unique right every wedding in every experience like a new crop of people so right yeah it's pretty cool i think the idea has like i i don't know if it'll transfer over to the us anytime soon it seems like france is just getting started with it so we'll see in time mh alright that's gonna do it for us today thanks tuning into the hustle daily show we're a proud part of hubspot media our editor today is robert hart and our executive producer is darren clark we've got a lot more tech in business coverage in our newsletter if you're not subscribed get married to us at the hustle dot c slash email and follow us on instagram at the hustle dale we'll see you later look i'm gonna be straight with you everybody's talking about ai but most people are just playing around with chat instead of actually making money from it that's why we drop the ultimate crash course to create your own ai side hustle in seven days we're talking real frameworks and strategies from the pros like the founder of the hustle sam par it includes mini guides templates the whole nine yard stuff that takes years to figure out condensed into one week stop what you're doing right now and grab it in the show notes your future self will thank you

hey good morning everyone it's thursday october second i'm mark dent here with catherine laid and this is the hustle daily show so it's been a turbulent week for hollywood president donald trump announced his intentions to place tariffs on foreign made films and there's an ai actress named it tilly nor drawing interest from agents and a whole lot of anger from actors we're gonna get to all that and to the latest in business and tech news right after this well the federal government shutdown yesterday what does that meant for the economy white house budget director russell vote has told reporters the administration plans on laying off federal workers in the next couple of days to shrink the size of the federal government and the white house has also halted eighteen billion dollars in federal infrastructure projects as for the stock market major indices like the russell two thousand and s and p five hundred were slightly up as of close on wednesday in other economic news lisa koch the federal reserve governor targeted by trump can keep her position for now according to the supreme court but the justices said they plan to meet in january to listen to arguments and make a final decision about whether trump can fire her moving on to peanut butter and jelly the trend of protein fine all foods has just launched a big win because the j sm company is rolling out a new line of its un uncomfortable sandwiches that are packed with not just twelve grams of protein but also made with whole grains and high in fiber this is going to show up in stores in about a month and as everybody knows high protein foods are very much in and un have really been having a moment particularly because of professional athletes there was a really interesting story in the athletic not too long ago that reported that nfl teams collectively go through at least eighty thousand un every year that's a lot of un eighty thousand that's an incredible amount of un although this definitely is making me wanna line up check out what all of these are about yeah i sort of understand the un uncut but as someone who does get a lot of peanut butter sandwiches i kinda like to just make them and then they're not you know pre packaged and i assume pre conservative laced or laced with more pre conservatives because i get it like jelly quite literally is preserved then another one not just for protein but this one actually for humans humans specifically who like jobs according to a study by yale researchers generative artificial intelligence technologies like chad gb haven't yet caused a major disruption in the labor market but the caveat that cnn points out is that the technology is still very new and companies like dropbox and duo have said that they've made layouts because of ai and the ent ceo among others have of course warned that massive employment changes could happen in the near future so in case you get a stiff drink after that last line consider whiskey because it wasn't just a dry january for the whiskey industry it was a dry quarter one american whiskey dis are basically in a crisis they produced their lowest quantity since two thousand nineteen according to the rob report overall first quarter numbers this year were down twenty eight percent from the same time last year hey it's anna sale host of death sex and money the show from slate about the things we think about a lot and need to talk about more many of us have something going on behind closed doors like a list called elizabeth who told us she's a hoard i see mess beyond probably what most people think of when they think of meth we'll work through it all together on deaf sex and money listen wherever you get podcasts for more stuff like that subscribe to the show and we'll have more for you tomorrow alright let's go from one industry in crisis to another that's in a crisis and one that is just perennial i think in a crisis or at least maybe since the golden age of like the fifties and sixties or something like that but hollywood as everyone knows box office totals for films have not been good we've long moved past peak tv peak netflix etcetera there was the strike of the riders in two thousand twenty three strike in the actors at the same time it's just one thing after another for hollywood and this week there were a couple of semi new things that are now scary for hollywood first having to do with tariffs yeah that's right donald trump is coming again for hollywood he sort of first mentioned this i believe in may yeah and has reiterated his desire to do a one hundred percent tariff rate on any film made outside of the us which i think has raised a lot of questions about how this would actually work given that a lot of films are made outside of the us yeah i think it's just also a question of how do you put a tariff on something that is you know really not that physical film in a lot of cases is just digital now but it's a service and most of the tariffs that the white house has so far enacted have been more related to goods here's what trump said in a post on truth social quote our movie making business has been stolen from the united states of america by other countries just like stealing candy from a baby end quote fighting words yes but but also true to some degree as as you just mentioned there are so many things that are made overseas now so many jobs that people used to have in california particularly production wise they just aren't there anymore and they are more so in places like europe australia new zealand wherever yesterday cnbc talked about one report that came out in january it said that the uk vancouver in canada toronto in canada central europe and australia are all ranked higher than los angeles as the best locations for filming so los angeles isn't even cracking the top five anymore and that's according to an industry report i think the shift has been in the making for decades developing international production hubs and as far as i know one of the big contributing factors is that labor is cheaper elsewhere right yeah yeah for sure and speaking of vancouver i just assume whenever i'm watching a movie that it was filmed in vancouver if it doesn't have like specific location attached to where it's like this is pittsburgh i guarantee those filmed in vancouver just always is they have they've have tall buildings they have nature and they have everything there it's funny i live in an area of toronto where a lot of production companies that have offices or stages out and about and actually the other day i was walking by a set that was s to look like new york it was sort of become a bit of a running joke like suits was filmed here the hand tail you can sort of pick out different city vista yeah that not so elegantly discussed it's just not that hard to make them look the same yeah you mentioned labor the new york times had a story in april actually just before trump first discussed tariffs that had some of the truly like drastic things that are happening that that are allowing these films and tv shows to be made overseas and one of them they brought up this reality show where they fly the contestants to ireland to film it there because it's cheaper than filming united california right there was also in that story this document that the new times acquired and it showed that the seven person set operations team cost about fifty nine thousand dollars for a thirty day shoot in bud hungary and in the us certainly in los angeles at least it would cost about fifty three thousand dollars for just one of those people for that period of time so it is a nearly impossible difference to overcome when you think about costs like that and i mean one hundred percent tariff wouldn't even make enough of a difference but you know what it's really gonna come down to this is all these tariffs that have rolled out some have happened some haven't you know they've been piece etcetera but netflix paramount warner brothers the big distributors and studios are the ones who are gonna be having to bear the brunt of this and i think it'll be interesting to see how much labor actually might be okay with all this because they know that they aren't getting the work they used to so labor is actually potentially bracing for a hit on another front yeah that is very true and this one can be like even more existential than the last twenty years of just films going overseas that's right and actually as you mentioned tilly nor this ai actor that is now coming on the scene like even her name sounds ai generated to me yeah and obviously we are on an audio medium right now but if any of our listeners have not looked up to the nor yet it definitely still looks like ai but it does look really good and pretty convincing created by the london studio particle six and a dutch comedian named el van and supposedly according to van agencies are looking to sign this ai thing is is not a she and we can't use that prototype this is ai i mean tilly is convincing enough but it seems to have the industry running scared or at very least mounting a defense in favor of continuing to use human actors yeah the head of sag after sort of under scoring in a statement how against this idea his union is saying tilly nor is not an actual human performer it's an artificially intelligent construct so also going with the it they're not gaining to use pronouns for this creation yeah and i mean emily blunt you know very famous actress she was on a podcast with variety earlier this week and the person who was interviewing her asked her about tilly nor and she hadn't heard the news yet so they explained what was going on and i mean emily blunt i think just kind of summed up what i feel like a lot of people and probably hollywood have been worrying about with ai which is quote does it disappoint me i don't know how it's to quite answer it other than to say how terrifying this is end quotes as i mentioned in the intro hollywood has faced so many different complications and issues that screen riders when they were on strike in two thousand twenty three they've got some guard rails in to keep ai at bay and their latest contract but when you just see something like this it's like forget what that study said earlier and maybe there hasn't been of any full scale disruptions this would seem to say it's getting a little bit weird out there it would certainly suggest otherwise one thing that does bring me a little bit of hope though when i hear about stories like this is that i have noticed in sort of cultural moments when hollywood gets involved or when celebrity starts speaking out against something it tends to have the effect of maybe at least n if not completely turning the public tide against something and so i'm hopeful that now that people are speaking out i think this creation was actually completed back in june or july right now that people are actually sort of speaking out and outrage about it maybe it'll sort of help turn public tide against diving all in on ai we can dream him right i don't know yeah i don't know we'll see i mean we got open ais new vertical video thing coming out and now tilly nor woods so yeah i think we're gonna be talking about some more of these creations in the next few months too yeah that'll do it for us today thank you everybody for tuning into the hustle daily show we're a proud part of about media our editor today is robert har and our executive producer is darren in clark you've got a lot more tech and business coverage in our newsletter if you're not subscribed go get yourself signed up at the hustle dot c slash email and follow us on your instagram at the hustle daily we'll see tomorrow look i'm gonna be straight with you everybody's talking about ai but most people are just playing around with chat instead of actually making money from it that's why we drop the ultimate crash course to create your own ai side hustle in seven days we're talking real frameworks and strategies from the pros like founder of the full sam par it includes many guides templates the whole nine yard stuff that takes years to figure out condensed into one week stop what you're doing right now and grab it in the show notes your future yourself will thank you

hey good morning everyone it's wednesday october first i'm mark dent here with catherine laid law and this is the hustle daily show it's two thousand twenty five and people cannot spending enough on pets spending is projected to reach one hundred fifty seven billion dollars this year that's with the b up from ninety billion dollars in two thousand eighteen but all the spending isn't just going to cats and dogs it's going to do niche pets as well like ants we're gonna take you into the world of amp influencers we're gonna get to that as well as the latest in business and tech news right after this okay let's talk about some jobs federal data from the job openings and labor turnover survey was released tuesday and indicated that the number of available jobs was basically flat from the end of july to the end of august stuck at around seven point twenty three million that means employers still don't have a ton of demand for workers at the moment and there are approximately seven point four million people seeking jobs for perspective at the same time two years ago there were more than nine million available jobs and just over six million people seeking them moving on to ai in case you missed it wired had a pretty big report on monday that showed open ai plans to launch a vertical video app that's supposed to be an awful lot like tiktok that is except for the fact that all of the videos on the platform will be ai generated what a shocker according to wired users will not be able to upload their own photos or videos but they will be able to use their likeness in videos i cannot wait for that one let's move on to start up news there's a startup up in dallas called history and it's debut portal an immersive ar app that brings ancient tourist sites to life the company claims that you could physically be standing in front of the colosseum in rome and then you open your phone and you can see cgi approximation of what it looked like for soldiers to march past you for other tourism projects history has identified the acr pom normandy pearl harbor and the alamo no word yet on whether they'll get the rights to den washington or russell crowe for the coli onward to aviation according to the wall street journal boeing is now working on a new model of plane to replace the seven thirty seven max the airline that was involved in two high profile fatal crashes a few years ago and which has spurred competitor airbus to gain market share but speaking of planes a little bit more even interesting news in the aerospace here a company called auto aerospace is rolling out a private jet that makes you feel like you're in the las vegas sphere okay so what does that mean well this jet has no traditional windows instead passengers will stare at digital pains that provide outdoors views according to the wall street journal this design could be good for the environment and for prices bringing down fuel usage by about sixty percent compared to similar sized planes catherine when are you gonna try to book ticking on one of these things i mean to me this reminds me a little of like watching a window screens saver or something just like kind of zoning right like this soothing like add a little bit of that as asmr kind of a touch to it yeah exactly and they sort of like outdoors views of maybe yosemite valley or things like this i don't know although i am a little confused about how it's gonna be good for the environment given that it will take more power presumably to power digital windows rather than you know the og glass windows yeah i think there's always a surprising amount of power saved when you take away windows because even if you put the blinds over your windows in the summer or the winner it's better for your electric build that's true in one sense when i first read about it i was like okay the sense terrible i want to like look out of a plane but most of the time at least when people are flying commercial so many people just close the screen over the window so you can never see outside anyway so the more i've read about this i think the more that it makes sense this could be here you're where you start flying private believe in this this is supposed to come up by twenty thirty so i have a few years to save got some time yeah finally one more thing before we get to the big story you might notice a new holiday retailer in the coming weeks spirit christmas a spirit halloween spin off that the company piloted in last year will open thirty us locations this year they will be in the northeast in great lakes regions pop ups will include visits with santa had select locations and an immersive peppermint village hey it's anna sale host of death sex and money the show from slate about the things we think about a lot and need to talk about more many of us have something going on behind closed doors like a listener we called elizabeth who told us she's a hoard i see mess beyond probably what most people think of when they think of mess we'll work through it all together on death sex and money listen wherever you get podcasts and for more updates like that you can subscribe to the show we'll have more for you tomorrow let's get on our main story now and we are talking about pets we're gonna talk not just about dogs and cats but about ants and some of these other sort of niche pet sectors that have become extremely popular catherine you wrote a little bit about this tell me what's been going on with the pet industry just how massive is this thing right now so as you pointed out we're spending more and more on our pets pets was actually one of the industries that did really well during the pandemic yeah as we weren't able to sort of go out spend many on anything outside our homes for a while that prompted exponential growth in pets ant keeping included and if there's sort of an award for the strangest youtube channel that's taken off the one that we're gonna talk about in a bit might be a contender but you know all these research reports that are coming out are saying that even though pet spending sort of increased exponentially during the pandemic it actually hasn't slowed down we're still spending more and more on our pets and that trend hasn't sort of reversed in the years since then and actually some of the tech that is coming out of some of these sort of industry conferences is kind of amazing oh yeah and what are we talking about here like air conditioned creates for dogs mine is like where's mine why haven't you placed the order yet feeder that can scan microchip before dispensing food so great for anyone who's you know not gonna be able to make it home for dinner time there are apps that suggests like home recipes based on a pets dietary needs and activity levels just sort of like all of the tracking and n tech that we're seeing for human fitness can be sort of extrapolate into pets and that's starting to happen which i find kind of charming and kind of ridiculous yeah but also just ridiculous to me is like you were saying that the pet benefits is just kind of accelerated since the pandemic like i can remember going back five six years ago you know twenty nineteen i i was working on a big story about pet spending then and just thinking of like how big of a deal it was then and it is literally almost double what it was in two thousand eighteen and if you look at two thousand eighteen and you compare that to like i don't know the nineteen eighties people didn't even spend anything on pets they bought their pets food and then litter if it was a cat otherwise there was no other pet spending i mean it's still shocking i mean just how far this industry has come totally and the fact that it's in not just single digit not just double digit but now triple digit billions of dollars that is an astronomical amount of money and even if you look at sort of cultural practices the idea that dogs might sleep like on your bed is kind of laughable i think when you think about back in the seventies or eighties like the dogs were sleeping on a rug on the floor if they were lucky right sort wonder what that says about us more broadly that we're sort of funneling so much money into our furry companions here yeah and speaking of furry companions not all of them are furry that's right because you also went really deep into this influencer so when i was reading about pets and sort of how the pet industry had continued this exponential rise in the last few years i got kind of curious about the other category like it was coming across statistics that show that you know there's sixty eight million dogs apparently kept us pets in the states forty nine million cats like these are huge numbers and then i saw that there were six million pets that are classified as other so you know a little maybe more like off beat rabbits hamster we grew up with a hamster mice guinea pigs and ants it turns out that there's this youtube channel that has seven million subscribers there are sort of double digit millions of viewers on these videos and the channels called ants antscanada and it was started by a guy who used to be a pop singer he had sort of made it quite far on canadian idol which is our you know little american idol spin off for the canadians among us here that once featured carly rey j i mean it wasn't that little that's right ride of canada so he had sort of made it quite far on the first season and you know i think he's sort of tooling about in the music industry and nothing is quite taking off and so on the side he is keeping ants he'd always been interested in and you know the classic kind of kid's story of like turning over rock in your backyard and looking at what's underneath and what kind of ic creepy crawl run outside and so sort of on a la he started filming these pictures of these ant farms he was keeping in his parents basement and the channel somehow took off and if i sound my it's because i am like i don't know truly still what prompts someone to park in front of their screen and watch the videos of ant farms for hours but it's not even just videos now mikey boost of this pop singer like it's a business ant canada is selling products and quite a few of them that's right and so his first ant video was posted in twenty ten and then there were a couple of years of sort of growing pains he moved permanently to the philippines and so shut the company down for a hot minute and then started it back up again and so in addition to riding the content creator wave that was sort of happening at that time and continues to be quite lucrative for people he started developing products of his own and it came about pretty organically the way he tells it followers of his channel in the early days were asking him if he could design sort of similar farms to the ones that he had built for himself and he would sort of put them together send them off charge fifty bucks and not think too much of it and then a few years later he decided to get serious and since then the company has apparently sold hundreds of thousands of these ant farms and they retail for around a hundred dollars per unit and up depending on sort of what gear is included and what books you want included and things like that and it's a little more of a serious take on that sort of old school like i don't know if you remember these that the uncle milton ant farm toy that was sort of toys r us things like that so that company did quite well for many years apparently they've sold twenty million units and still operating but it's really more geared towards kids where the ants canada product is a little more sort of ant that's right hardcore ant things were the ant flu yeah so then ants have become a big deal you know at least for nike boost those and many others what is next what insect are you looking at is it a ro poll or what i mean i'm really waiting for cent to have their moment i think we're almost there that's where i'm putting my money alright well one day we will be on this podcast discussing the first cent feed influencer that's gonna do it for us so thank you everybody for tuning into the hustle daily show for a powered part of hubspot media our editor today is robert har our executive producer is darren clark got a lot more tech and business coverage in our newsletter so if you're not subscribed please go get signed up at the hustle dot c slash email and you can always follow us on instagram at the hustle daily we will see you tomorrow look i'm gonna be straight with you everybody's talking about ai but most people are just playing around with chat instead of actually making money from it that's why we drop the ultimate crash course to create your own ai side hustle in seven days we're talking real frameworks and strategies from the pros like the founder of the hustle sam par it includes many guides templates the whole nine yard stuff that takes years to figure out condensed into one week stop what you're doing right now and grab it in the show notes your future yourself will thank you

good morning everyone it is tuesday september t i am juliet bennett r here with john miguel and this is the hustle daily show today we're gonna be talking about the wizard of us the wizard of oz came out in nineteen thirty nine you can pretty much watch it streaming for free anywhere you've probably seen it a million times so why are people spending hundreds of dollars to see it now while it turns out that is the draw of las vegas sphere it is three hundred sixty six feet tall five hundred sixteen feet wide and apparently the world's biggest spherical structure and also one of its greatest venues apparently we are gonna talk about why that is in a moment but before we do that let's give you the news in business and tech seattle ultrasonic new ultrasonic chef's knife is as they say the first of its kind for home cooks the rechargeable c two hundred knife looks like the standard kitchen fair except it has a power button on the handle that makes it vibrate over forty thousand times per second is apparently helpful for reducing friction making for a cleaner cuts that require less force it also helps keep food from sticking to the blade which does sound nice if you have the required three hundred ninety nine dollars hanging around plus another one hundred forty nine dollars for their fancy charging tile it's probably also gonna be a subscription that's my prediction we will need a subscription to use your smart knife in the future like everything else anyhow tilly nor is not real but she is generating a lot of controversy ai van v created tilly in ai generated character for her ai talent studio and now says that various talent agents have been interested in tilly as an actress and this of course led to considerable backlash from real actors now van be has said that tilly is not meant as a replacement for people but a new tool akin to animation puppet tree or cgi which is interesting because she also once said that she hoped that tilly would become the scarlet johansson or natalie portman who are last i checked real people next up a fruitful venture sun world international which claims the world's first seed list grapes and seed list watermelon and pair wise maker of the world's first seal list blackberry are teaming up on what would become another first to market product a pit list cherry electronic arts agreed to be taken private and a deal worth about fifty five billion dollars led by public investment fund saudi arabia sovereign wealth fund as it divers identifies investments from oil into gaming if this deal is completed it will be the largest ever buyout of a public company not adjusted for inflation according to the new york times and finally and this will surprise you neon that would be the app that pays users to record their phone calls to sell that data to ai companies to train their ai models has been temporarily taken offline due to security vulnerabilities that exposed user data neon at one point very recently had the number two spot on apple's app stores list of free apps before it was removed meaning that a lot of you seemingly just do not care who listens to your weekly phone call with your mother for more headlines like that you can subscribe to the show and we'll have more for you tomorrow so today we're talking about a movie that has been around for almost one hundred years at this point and having a bit of a residency and a bit of a resurgence at this sphere in las vegas julia can you tell me what this movie is and what's happening in vegas the movie is the wizard of oz which is a beloved classic yes everybody's seen it probably you don't get much more classic family friendly film in the wizard of oz despite the fact that do not flying monkeys are kind of scary when you're a small child they're kinda scary yeah and this nineteen thirty nine film has had somewhat of a resurrection well obviously i think part of this resurrection is because of wicked right for sure and that being like a theater extra and wicked two coming out relatively soon but not wicked but wizard of oz is at the sphere in las vegas yes the og and apparently it is really paying off for the sphere which if you remember when we initially started talking about it was imagined as yes the place where you could watch movies darren air natsuki had a piece there but largely a concert venue it actually open with a youtube performance yeah d and c have played there mh quite a few artists have come through there yeah and that's great people love it apparently but the wizard of oz is what is crushing it right now and if you just wanna talk about the numbers here so sphere entertainment spent an estimated two point three billion dollars to build this thing and it is state of the art if you've been to las vegas since it's been built i'm sure you've seen it you can't miss it it's huge it is the largest spherical structure on earth apparently yes that's right so you're thinking about you know they spent two point three billion dollars on it and according to a piece in the hollywood reporter where they spoke with wolfe research analyst peter it is going to make estimated profits of over five hundred million dollars in twenty twenty six wow an adjusted operating income near two hundred million dollars which of course according to this analysis will make it very appealing to investors and also studios who may be interested in also resurrect directing their own iconic ips yeah so it's going really well now why well if you work to see the wizard of oz at a rep screening anywhere near you would probably be anywhere from five to twenty dollars but not at this sphere mh tickets at this sphere start at one hundred fourteen dollars oh god okay pause there because that's a lot of money to see a movie that you can watch anytime yes anywhere practically i'm sure there's quite a significant difference between watching wizard of oz on a flat screen versus at the sphere i'm sure the sphere you probably get more of like an experience with everything more interactive more stuff going on do they extend the imagery at all that's another question yes so i would say that seeing a film at the sphere is probably unlike seeing a film anywhere else and we have talked about forty x cedar before which you know they ran on you the seat smooth right really wanted to see jaws and cardiac x did not happen would have loved to see twister and forty x also didn't happen but i mean that sounds amazing right yeah but it's still a traditional screen whereas the sphere is this sphere so yeah new is surrounded on top all around by you know what is essentially an imax screen so you're like in vr but you're not in vr that is the field division right and so in order to play a movie in this format you actually need to adapt it for this format that only exists in this one place so they actually spent a hundred million dollars to adapt it and that included and this is controversial using ai and other technology to stretch and manipulate the imagery mh so they cut the film down you're actually paying a hundred fourteen dollars to watching movie that is shorter and has less content the original shorter actually yes because some of it couldn't be adapted wow and then it is kind of like how when the meta started or like nobody has legs why doesn't anyone have legs yeah yeah you know people do not have legs in some scenes in this movie because that's how this scene is cut it's from the torso up but now it's stretched you gotta give them legs if you can imagine like how you would have to manipulate this so i did not pay a one hundred fourteen dollars to watch this movie but i did read several reviews and a lot of people are talking about how you know just incredible these effects are there's snow there's wind during the tornado there's smells that come in at appropriate times like this just there's p tech like there's just all sorts of wild things that happen but at the same time some of the ai effects are really uncanny so like someone was talking about how dorothy appears sort of in a weird place on the screen and she appears to have no pores and her face just looks really weird it kind of looks like an uncanny valley version of judy garland who has you know one of the most recognizable faces of all time because of her fame in this movie so there's a lot of weirdness with it which is not to say that this technology could not get better but there is a lot of controversy about taking a piece and using ai to essentially man it for something is that good is that bad do we wanna see something like this apparently yes apparently people are paying a hundred fourteen dollars to see this so yeah it seems like they're selling a lot of tickets and of course given the projection you said about what they're aiming to make in twenty twenty six they seem pretty confident that people will continue to come see this movie and potentially others in the future as you alluded to earlier yeah and you know this isn't the only theater that's doing something like this i think this sphere is probably the most intense example just because of how state of the art it is how large it is in terms of what it can accommodate in terms of just the sheer magnitude and the state of the art tech that's inside it but there are other theaters doing something similar there's actually one called ko which has locations in dallas and the los angeles area that adapted the matrix oh wow okay it's also in a dome but while i have not been to see it i have read a lot about it and it seems like the effects are kind of around the screen so it's not really manipulating the actual movie but know when he's doing his hacker stuff like the whole thing is like that green lettering and you know there's a binary code yeah yeah so there's other immersive touches so ka which i have been to once before i went to go see cirque slave and when i saw that i was like i would rather just go see cirque display than watch it on a sphere like sure yes that makes sense i saw a little behind the scenes stuff it's just kinda cool but not enough for me to be like yeah this is much cooler than if i just saw the thing and i remember thinking to myself you know if i were like a big fan of let's say taylor swift and i couldn't get a ticket to the arr tour because it's sold out and they're very expensive but i could come and watch the arr tour here and get you know behind the scenes yeah back backstage footage of her getting ready and i was that might be worth it to me if i were a huge fan of taylor swift cousins whole thing is like live sports and that makes sense you can't go to the super bowl but you wanna have the immersive experience with a bunch of other fans exactly i think this also makes sense because ka has a restaurant and a bar and tickets to this matrix screening are much cheaper than the sphere they started about fifty bucks or under fifty bucks depending on when it is that you go mh but they can be over a hundred if you include a themed tasting menu time to be delivered at the associated scenes wow including apparently a choice where you get to choose between a red or a blue cocktail at the moment fun where you gotta take the red of their blue pill and i think that's really cool i think secret cinema does a great job having these immersive screenings where you have all of these photo ops and there's even a place near me that does a taste along i also do them in my house if you ever are forced to watch movie at my house i will force you to eat themed courses that i will have spent all day making amazing so i think there's a market for this yeah yeah definitely yeah i think the difficulty is scale i do not charge people to come to my home because i can only make enough food for maybe six people right but if you are the sphere and you have two point three a billion dollars or if your c and you have a restaurant bar of full kitchen and you also have dropped a lot of money i think this is a really scalable way for people to try movies and it transcend the streaming experience because sure yeah can you stream wizard of oz at home yes but can you stream the wizard of oz with inflatable flying monkeys and p tech probably not unless you really have something we're great unless you have a a really good day at spirit halloween yeah yeah i i definitely think that the entertainment industry is evolving with this we've talked a lot about how your traditional movie theater is not doing too well right now and people are moving towards these more premium experiences in a lot of ways the wealthier class obviously are seeking these experiences mh or the people who have saved up their money for like to see star wars we'll spend their money on star wars and they'll probably wanna have an experience seeing star wars four through six i bet at a movie theater somewhere with all of these bells and whistles attached to it so i really think there is a future in this kind of medium for entertainment because people are spending more money on things that they really really really like right and regular theaters aren't doing too great right now so i think this could be a future of like that experience model that everybody's looking towards yeah and i think it's similar to something we've talked about before which is the concert film not to be confused with like this is spinal tap but like when you go and watch movie and it has the live score to it that's very popular with any john williams movie essentially you know nightmare maybe before christmas and even that is transcending you know what you would typically think of as entertainment you would go see live because i've seen a lot of really popular ones for video games mh where people wanna go see music from the witch or final fantasy or two that i've seen recently received yeah there's been one for like sonic the hedgehog you know let's like yeah it's great so to your point it's like yeah maybe i'm not gonna go see a movie every friday now that going and seeing a movie is expensive in popcorn eleven dollars but i will stream movies at home and then save up for the one that's like my my fandom yes like what you love like a sequel to that movie or doing that movie again with some sort of bells and whistles attached exactly so right you know yeah if anyone wants to make a fully immersive hal razor screening i will be there i'll probably be the only person there but just saying just saying if anyone wants to i'm sure it exists the popcorn bucket would be tricked out for that with the spikes and everything yes oh i could be in the little puzzle box i would love it call me i'll be the one fire alright that's gonna do it for us today thank you for tuning to the hustle daily show we're a proud part of the hubspot podcast network our editor today is robert and our executive producer is darren clark we've got a lot more tech and business coverage in our newsletter so if you are not subscribed go get yourself signed up at the hustle dot c slash email and we'll see you tomorrow look i'm gonna be straight with you everybody's talking about ai but most people are just playing around with chat instead of actually making money from it that's why we drop the ultimate crash course to create your own ai side hustle in seven days we're talking real frameworks and strategies from the pros like the founder of the hustle sam par it includes mini guides templates the whole nine yard stuff that takes years to figure out condensed into one week stop what you're doing right now and grab it in the show notes your future self will thank you

good morning everybody it is monday september twenty ninth i'm john w with sonya thompson and this is the hustle daily show sonya thompson spent nearly a decade growing multi billion dollar brands before diving head first into her own journey of inclusive marketing as ai transforms marketing into an increasingly automated landscape sonya champions a deeply human approach to inclusive marketing that helps brands win fierce customer loyalty by making people feel like they truly belong so she's here to tell you how to do just that we'll get into that and the biggest headlines in business and tech right after this starting off today logitech knew about a hundred dollar k seven sixty keyboard mouthful full there runs on light yes light its battery can only be charged with sunlight or artificial light at least two hundred lux and once charged can be using complete darkness for up to four months though we'd be very concerned about a potential scenario in which we would need to do that next thor industries teased a longer range e rv with a new hybrid engine able to reach up to four hundred and fifty miles which is a heck of a lot better than the one hundred and five mile all electric journeys the startup has been able to complete so far the electrified motor home is expected to start production next year from there we go to big tech meta is going to roll out ad free facebook and instagram subscriptions to uk users for four to five dollars a month signing the information commissioner offices consent or pay guidance which lets users either consent to targeted ads that use their data or pay to avoid them maybe we'll see something similar in the us and finally you would think that costco is absolutely nailing it right now in this current recession indicator economy and you'd be correct of course but the company is probably doing even better than you think costco wholesale reported better than expected earnings for its fiscal q four with a revenue of eighty six point one six billion dollars that's an eight percent increase from the same exact quarter last year for more stuff like that you can subscribe to the show and we'll have more headlines and news for you tomorrow but in the meantime gonna be chatting with sonia thompson about inclusive marketing you're definitely gonna wanna listen to that let's get into it sonia welcome to inbound how are you doing today i'm doing well thanks so much for having me yeah thanks for being here so i i wanted to know just first a little bit of background on your career and i feel like you you're really under this branding of inclusive marketing so can you just explain to me what that means to you as well so inclusive marketing really is all about acknowledging the many ways that people are different mh and then from a brand perspective choosing which customers will serve and then incorporating those people throughout all areas of your marketing thanks mh i got into inclusive marketing because i was a very frustrated consumer i am someone with a lot of differences i'm a black woman i'm left handed i follow gluten free diet and there's just a number of things that caused me to interact with the world in a different way i felt that most people and i wanted a better experience so as of that frustration i started talking about this looking at ways for brands to really think about how they can deliver better customer experiences and i'm not the only person who has a lot of difference there's a lot of people who have got a lot of differences for a lot of absolute reasons and as i continued going along i was living in argentina so i was living outside the country my husband is a new immigrant now in the us he's from argentina we have this mixed race bilingual child so every day whenever i leave the house right or even whenever i'm still in the house shopping for something online the differences that we have as a family me personally individually and then just hearing about if other people make me think about like so much of the way brands are normally operating or are we operated for years and years doesn't work necessarily for today's consumer so instead of just being frustrated and grip about it i figured i could put my marketing experience and expertise to work and start evan more about inclusive marketing yeah i mean that's a great decision to make and i honestly see why it comes so naturally to because i it's something that you face every day and it's important to like take that head on i feel like looking at a lot of brands they tend to do these marketing campaigns that maybe read as a little more performative then they are actual inclusive marketing what to use the difference between a campaign or something that is very performative diverse marketing versus something that's actually inclusive marketing ideally inclusive marketing is just good marketing right and a lot of times brands will say okay well let's create this campaign for the black community or that's gonna target them or let's create this campaign for a specific type of identity person and audience right and and and that can work well every now and then but whenever a consumer is evaluating whether or not a brand is inclusive or not or if it's for them they're thinking about it much more holistically so they're thinking about the entire customer experience so if you watch a campaign or an ad that's targeted for your identity and then you go to the brand's website and it's not the same type of experience yeah it didn't work so well so the important thing to remember is that how can we include inclusion into everything that you do as a brand so that you just have more of an inclusive mindset an inclusive way of operating and being then it won't feel like we've gotta make this campaign work mh someone will feel like they're seem supported like they belong throughout any place of you their customer journey as are interacting with you that's smart i i'd never really seen it that way about taking a consumer right they see this ad that they think is your brand identity but they either purchase the product or they go onto the website and they see okay it's not actually for me right it's for all these people and i just happened to be one of the people that they they got to come here right so in order to do that i guess you have to really build a holistic brand that serves people at every kind of point right you do and that's why going back whenever i was talking about like the definition an inclusive marketing it's important to specifically choose which identities we want to serve mh so that you can be incorporating those identities in the thinking that you're going throughout so i mentioned that my husband is from argentina he the spanish speaker yeah and the amount of times that like we might see something in spanish and then we get to the website and it's not or you call the call center and it's all english right yeah and it's not a good experience in that continuity is there so if you know we wanna reach spanish speakers or french speakers or whatever you have to think about all of those things in advance so a place somebody is coming through you have an understanding in your equipped to serve them so they feel not like an afterthought because i think that's part of the issue for a lot of people who aren't you know quite in part of this quote unquote mainstream is brands will think about how to serve them but it feels like they just tacked it on at the last minute right right it's like we have this whole campaign what are we doing for the hispanic community right let's put that in this yeah i totally understand we're just yeah yeah and so it just feels like how do we cross off these different things in the checklist at the very end mh and it's much harder to make something feel authentic if you're doing it after you've done all your planning to just kind of like oh how can we make sure this is okay right versus you intended from the beginning right you build it with you in mind yeah right you plant the seed with that in mind right right something else about human connectivity and like understanding people more so of course you know i gotta ask about ai right we're in kind of an ai marketing boom currently a lot of marketers are using it in various different ways yeah what do you think inclusive marketing falls into the ai conversation and do you think it's a great conduit for that human touch going forward i feel like for one it's been tremendous help for brands in terms of their ability to connect with different people on different parts of the world from a language perspective that's like an easy one yeah another area where it can be beneficial i spend a lot of time helping brands identify whether or not what they've produced mh is inclusive for the audiences that they've created so like reviewing their materials whether it's something they are reproduced or helping them create it from the beginning if they're using ai to help them brainstorm headlines create content we know that even though ai does have some bias built into it you can give it sufficient prompts mh help you identify there's something in this ad that might be offensive for these type of people getting that third opinion things right right and so if you say hey will this ad work for people who are fifty and up mh well the content that i've written here is its able list right it can help you identify those different aspects or help you create something in advance that doesn't have those elements in it there are a lot of ads that i'm thinking of going through my brain right now and i'm like maybe if they were able to check that yeah somebody else right they wouldn't have turned out so bad right like you or like you know even like a chat beach at the time would arise so make sure for how pull as long as you are able to train it on what it should be looking for and what you don't want it to include right it can be very helpful i think this idea of inclusive marketing is awesome when you look at it how does a company or a brand appeal to everyone at the same time you probably have to make some decisions to appeal to a specific market and perhaps grow from there i think a lot of people whenever they hear inclusive marketing they think that that means that they have to serve everyone and that's not the case at all most brands can't do that sure right there's there's not enough resources etcetera but their common misconception is if you're choosing specific identities we wanna make people from the disability community if you like they belong or we want people from the lgbtq plus community if feel like they've belong that doesn't mean that no one else is welcome sure right right so if people are thinking about how they can welcome certain identities in it's more about adjusting the experience for sometimes that's the campaigns and subtle ways in a lot of instances that will make it so those people see this is something that applies for me mh everyone else is still welcome they might not notice it they might not care leaving that door open right right right right for instance like i mentioned i follow a gluten free diet on a menu the entire menu doesn't need to be gluten free but if you put like three things on there suddenly it's game time right you feel welcome yeah yeah so it's just thinking of in advance about how we can you make sure certain people feel seen it goes a long way and then you don't have to have this pressure up we have to serve everyone it's just how can we kinda leave those bread crumbs that leads certain people right to you and last thing i wanted to ask about this is there any brands that maybe you've worked with or ones that you've seen that you feel is doing a good job of this right now i think that technology brands do a good job because they infuse inclusion into their product from the standpoint of people who are in different markets in different languages so they are able to have people change whatever it is whether it's their phone their car their camera and whatever language that they needed to be mh and instructions are available and different language support is available if we think about maybe in person brands like retail or something like that yeah one of the examples that i really appreciate is from walmart and how they've introduced sensory friendly hours from eight to ten every morning for people with sensory processing disorder which a lot of people who are on the neuro diver spectrum sure have that so it's nice that they're acknowledging that people are different in that way i really love what hubspot does on a number of fronts whether it's just think thinking about inbound since we're here at this inbound conference thinking about people with dietary restrictions how everything is labeled from the accessibility standpoint yeah how that's taken care of so people are able to follow along so there are a lot of examples that i would say from specific communities from a lot of different brands and their approach to it that really makes it where people know that this is for them i've seen that some hotels who have acknowledge that they are lgbtq plus friendly mh or women friendly right so if you have solo travelers people know that safety might be an issues important or for certain communities there identity might not be something that they feel safe and they need to know in advance that it's gonna work out mh so there's a lot of different examples from different communities that where brands are really doing a great job of of welcoming them in it really sounds like it's in the details like it's something that it's the small touches i feel like that matter the most to consumers yeah that seems to stand out a lot it is an example i like to use this imagine that you're printing a dinner party u right and you are gonna be inviting a very diverse group of attendees as a host it would great to know who is coming mh so that you're able to prepare the things that they most need whether it's the seating chart whether it's the food whether it's the ambiance whether it's the flowers you're able to make those details just right so that people feel welcome and they wanna come back to your party versus like i'm never going by very good i think that's a great way to sum it all up and sonya thank you so much for joining me today it's been great to hear from you and enjoy the rest of your inbound experience thank you so much for having he's been a lot of fun thank for being here alright that's gonna do it for us today thank you for tuning into the hustle daily show we're a proud part of hubspot media our editor is robert hart and our executive producer is darren clark we've got a lot more tech business coverage in our newsletter if you're not subscribed go get yourself signed up the hustle dot c slash email and follow us on instagram at the hustle daily we'll catch you later look i'm gonna be straight with you everybody's talking about ai but most people are just playing around with chat instead of actually making money from it that's why we dropped the ultimate crash course to create your own ai side hustle in seven days we're talking real frameworks and strategies from the pros like the founder of the hustle sam par it includes mini guides templates the whole nine yard stuff that takes years to figure out condensed into one week stop what you're doing right now and grab it in the show notes your future self will thank you

good morning everybody today is friday september twenty sixth i'm john w with maria hut and this is the hustle daily show alibaba stock jumped nine percent after announcing even more ai spending on top of their already massive fifty three billion dollar three year commitment proving that china's tech giants are just as caught up in the ai arms race as their american counterparts meanwhile google just launched mixed board to compete directly with pinterest we'll cover that and more in today's ai update and the biggest headlines in business and tech right after this alright kicking us off today starbucks will soon put in place a one billion dollar restructuring plan for the company this restructure involves the closure of some of the brand's locations in north america and a lay off of nine hundred non retail employees this will be the second router layoffs under new ceo brian nic the first one being eleven hundred employees so they're shed fast next the number two app in apple's us app store is called neon mobile it's a new app that pays users up thirty dollars a day to let it record their phone calls and sell the data to ai companies to develop and train models not at all concerning at all if you need an extra thirty bucks a day and maybe go ahead from there we go to some music news k pop groups real and fake are really hot targets right now for investors between twenty twenty and twenty twenty five korean vcs have more than tripled their investment in entertainment properties per the korea economic daily and after the recent international smash that was netflix's k pop demon hunters the frenzy is widely expected to intensify the search for the next global franchise has top vc sinking cash into music groups and being real doesn't seem to matter top vc firm ds investment is now backing play a boy band of five wholly virtual dream boats that sold one million albums in its first week on the market getting dystopian and finally startup up parent raised cash to expand its paid parental leave insurance program focused on small businesses with just as few as ten employees the start impact could be really significant because access to paid parental leave allude nearly three quarters of us private sector companies so it could be quite a game changer okay for more stuff like that you can come back on monday and hear some more headlines but for now we are getting into our ai update with maria from the mind newsletter let's get to it maria welcome back thanks for joining us thank you for having me john of course as we do every week i wanna ask you something that you came across in the last week that is big in the ai world it's big in the education world on also ai world so it's like mix of everything which was very nice for me to see but also i got fo because one of the coolest things i saw this week technically speaking i think one of the coolest things i've seen in new year because i i was used to study also i have like degrees and i would have loved to see this in academia oxford is officially giving every student and staff free access to chat ad do oh so the premium version made for schools so you know it's a huge deal because universities have been panicking about ai being you know the cheating machine quote unquote but oxford experts saying you know everyone's already using it so let's just teach me as well give it to the risk right responsibly exactly mh so they're even rolling out like trading and like special courses and something called ai ambassadors i don't know what that is but like sounds cool it sounds like a very oxford way of saying student reps who know how to prompt problems yeah ambassador yes like it sounds like an oxford thing sounds very official so the point of this is that it isn't like about like replacing tutorials or essays about preparing students for the real world where ai will be everywhere because it you know we're living with the ai so you might as well prepare them yeah and it's oxford sending a signal that if you wanna graduate or like you are graduate etcetera you you can actually thrive in the world rather than you know fighting ai and like being face to face with people that fight ai so now you'd have the upper hand into everything else yeah and oxford kinda joins the list of schools there there are some in the us that are cashing in on chat and using it at the university and they also join a long list of companies that in the news this past week have been throwing a lot of money at hope ai recently yeah and video being one of them but yeah they kinda join a big list in that and i definitely wanna direct the conversation over to a different kinda entity that's throwing a lot of money at ai which is alibaba of all places mh in china declared last week that they plan to increase spending on ai models and infrastructure on top of a already fifty three billion dollar investment over three years so it looks like the ai spending is everywhere what do you make of alibaba move here they're making serious width i mean i think we've known alibaba to make these kinds of waves before you know they've fit done some pretty i'm not gonna say weird i'm gonna say nice things because they're kind of like in the forefront of everything else when it comes to industries it's especially when it comes to merch and oh yeah and you know that concept so this stock jumped nearly the nine percent as you said this week after a ceo and abdul basically you know said fifty three billion dollars isn't enough we're gonna double down on the ai so they're pouring even more into models infrastructure and their cloud services which already powers a lot of china's tech backbone because when you say china you talk about like high end tech oh yeah so they also came out with their new qui three max model and announced a fresh data center from brazil to dubai which tells you this isn't just about like domestic dominance they're going pretty global with this yeah the big takeaway is that everyone's trading ai like an arms race and alibaba doesn't want to just play catch up with the us giants they wanna seat at the table right and the i wouldn't really like say it's the wrong thing to do i think this is how you win in erase in my opinion true and when you hear we'll talk about like coming artificial super intelligence era that's the way of saying we're not just building tools we're building the future and we're willing to outs almost anyone to get there so they're gonna probably be ahead of a lot of people and people are gonna be very surprised by what's coming on the super things oh definitely i mean everybody is trying to outs spend everybody it seems like yeah these days if it's money at ai it is a race and you know that the stocks reflect that and i i think that think that sam mo said a few weeks ago about like the bubble bursting i think it it might be only a matter of time because of all this money in the market so much money yeah so much money as a result alibaba stock shot up nine percent meta stock has been doing quite well this year you know all these companies as the more they are pumping money into this it seems like the more they're publicly traded company benefits at least for now but also to redirect us in another direction for things that you and i will buy on the daily basis like clothes you know yeah it seems like ai is being tapped to help out retailers a lot of them being us based retailers like gap macy's victoria's secret it's going to help them get more business apparently how is it gonna do that i mean a agent ai could be a six billion dollar cost saving machine for these retailers and you know people have gap macy's and victoria's secret could all over the world not just the yes so we're talk about trimming in areas like supply chain and inventory planning and even customer service and if it plays out profit margins in retail could jump twenty percent by twenty twenty six which is insanely huge for an industry that's always been like stuck with a razor thin margin mh but obviously there's nuance you know some analysts aren't buying the high yet it's a big difference between saying ai can help us target customers better and actually proving that it drives sales or saves money but still the potential is insanely massive imagine ai telling retailers you know not just who's buying but what when end at book discount you know it's insane like i would love me some discount honestly insane you know that's how you stop guessing and start actually competing with big conglomerate it's like amazon because amazon's is leading the game when it comes to that of course we'll see i think it's gonna put them had to head yeah the retail game can transform it's looking pretty good for these companies with ai it's not necessarily looking like analysts are predicting it's not exactly gonna turn the tide necessarily because retail has been on a downs for the past few years yeah however it will definitely help and i i think it'll be a good step for all these retailers into the world of more commerce shopping a hundred percent and finally here let's talk some google because google is kind of expanding out in a lot of places with ai and one of the ways that it's expanding is kind of into pinterest sphere because google just announced this feature called mix board what is it and how is it making pinterest life harder potentially i mean it's basically pinterest with an ai engine strapped mh to it so instead of like you're adding pins you can throw in in a text prompt like prison apartment vibes with moody lighting or scottish isles you know and like with really nice rain and like a very nice outing and it instantly generates a whole mood board for you basically you can tweak it you can combine or even regenerate images until it matches your vision that's pretty rough for pinterest yeah i'm not gonna lie it it sounds pretty rough for i'm a chest skirt so i like when i read this i was like oh no then also i think it's just like everything's is competing with everyone as you said because true there's a big gen z breakout that came from shuffle so the collage tool people use for tiktok edits you know they're gonna be on board with that and with wix sport it like skips the manual collecting stage entirely so it's not just like pending pretty pictures anymore it's ai brainstorming it into visual forms right in my opinion a lot of people that work in design and i'm working like the fashion industry or anything that i do with aesthetics are gonna be very happy with that if this takes off google's not just you know lip at pinterest heel they're coming straight for a part of the platform that actually hooked younger users in the first place yeah so that's a bit while in my opinion because i don't like to see other apps just go down the drain but also that's the calling for pinterest to do something extravagant you know yeah it seems like it's kind of on pinterest now to develop some sort of ai functionality to be able to combat this or do they stick to their guns and do what they've been doing but whatever they gotta do they gotta do something to make it easier and more fun to use their platform than this other platform on understand and google's kinda getting into every industry right now so you got a google and you got a google and everyone literally google is gonna start doing this podcast next week probably and i mean maybe potentially so there's a lot going on with google but i think pinterest just really needs to rally itself and just do something a bit different to counteract this because they do have an insanely large user base mh yeah well maria thanks for coming back this week thanks for giving us some updates and we'll see you sometime soon i'm sure yeah bye see you alright that's gonna do it for us today thanks for tuning into the hustle daily show we're a proud part of hubspot media our editor is robert hart and our executive producer is darren clark we've got a lot more taken business coverage in our newsletter if you're not subscribed go get yourself signed up the hustle dot c slash email and follow us on instagram at the hustle daily see you monday here's what blows my mind most people are sitting around waiting for their boss to give them a raise while millionaires are building income streams in their spare time entrepreneur and creator marina mcgill crack the code on this she built more than ten income streams that now pull in over one hundred thousand dollars a month she shared the secret sauce with our team so now we're sharing it with you exactly how she did it this guy gives you practical step by step strategies you can actually implement so just pick just one income stream from her guide and watch what happens stop at doing right now and grab it in the show notes six months from now and you'll be glad you did

alright good morning everybody today's thursday september twenty fifth i'm john with juliet bennett r and this is the hustle daily show aldi these consolidating its ninety in house brands down to just twenty six under the aldi brand the german grocer that makes you rent shopping carts for a quarter has built such a cult following that they're launching varsity jackets for super fans proving that sometimes the cheapest grocery store can also be the most below so how did aldi the get so popular and how is the company capitalizing we'll get into that and the biggest headlines in business and tech right after this starting off today amazon is ditching its uk amazon fresh stores to pivot to online grocery delivery shutter fourteen and converting five into whole foods market stores amazon's first uk fresh store opened in twenty twenty one but the retailer has struggled to gain a foothold at a time with grocery delivery is booming against competitors including oc and tesco amazon intends to offer same day delivery of perishable items to uk customers year a service it recently rolled out to us customers with the amazon fresh next the health tech company behind wearable aura ring has nearly doubled its valuation in the last ten months and while ceo tom hale told bloomberg its new funds will in part fund r and d possible wearable types he said the ring will remain its central product going forward great for them from there we go to some kirkland costco drama western united fish company issued a recall for thirty three hundred pounds of kirkland signature brand tuna po sold at costco stores across thirty three states due to potential list area contamination the recall actually has nothing to do with the fish but the green onions used to top it which is actually good news and finally ben still launched a better for you soda brand still soda is a lower calorie beverage that comes in three flavors root beer shirley temple and lemon lime with seven grams of sugar and added vitamins but unlike many of the other healthy sodas they do not contain pre probiotics so it seems like celebrities are moving towards non alcoholic beverages now so for more stuff like that you can subscribe to the show and we'll have more headlines for you tomorrow but in the interim juliet let's talk about aldi the what is going on at aldi everything is going on at aldi everyone loves aldi the people love the all yes kind of a few things going on at aldi right now that i find interesting for a grocery store brand for one aldi is expanding pretty rapidly in the united states okay so this is a grocery chain based in germany in the united states they are expanding to the point where now they have over twenty five hundred stores and the last time we talked about all day a couple of years ago they had about two thousand stores so they're they're really moving it they're speeding it up here yeah i'd say they're moving pretty quick i was just telling you before we started in my neighborhood two popped up and aldi and like a offs shoot store a little or l i don't i don't know how they refer to it but yeah they've been kinda coming everywhere yes also german oh yes makes sense another thing about aldi is if you've been to aldi you know that a lot of their products about ninety percent of them actually our private label mh and that refers to goods that are you know made by third party manufacturers for a store so for example if you go to costco it's the kirkland brand yeah if you go to target it's maybe good and gather for groceries threshold for home decor which honestly i love threshold i do too i think they offer some great stuff and it's really good quality thresholds halloween collection this year is better than west elm or pottery barn in my opinion yeah they've been doing really well with the design stuff lately too but yeah all those like in store brand types like the cvs brand stuff the walmart brand stuff but yeah it it makes sense to go into that for aldi it seems like yeah so only has a ton of them but right now they are consolidating so they had about ninety in house brands and they're to consolidate that down at twenty six those products will be known as the aldi brand with a label that says an aldi original mh and i mean we hit on it a little bit with other big box stores doing a similar kind of thing and even like you know in the grocery category trader joe's is another one that does this so why does this make so much sense for aldi at this point in time so a couple of reasons one is simply that private label brands are kind of having a moment i think there was a time when people thought that a private label brand or you know the walmart brand or whatever was lesser mh than whatever the name brand was nab biz craft whatever but now at a point where consumers actually feel that they're at parity that they are just as good if not better than the national brand and they're often cheaper so people are choosing to purchase those more than they were customer spent two hundred seventy one billion dollars on them in twenty twenty four out facing national brands according to grocery dive and store brands have increased by two percent since twenty twenty one while national brands have actually dropped by seven percent so we're into them like them they're cheaper you know people are at a time where they're trying to save money so it makes sense for aldi which is considered the most affordable grocery store i think still for many years there was a survey that was like what's the cheapest grocery restaurant there's always aldi and i'm pretty sure it's still considered the cheapest grocery store so it makes sense for brand like aldi that focuses on affordability to lean into private label but at the same time aldi has something that a lot of grocery chains don't which is a very loyal fan base much like costco trader joe's not so much grover or target people love aldi yeah they do so much so that aldi actually has another new thing called the aldi quarter club mh and this is a club for its biggest fans it is holding a competition where people can display the depths that their loyalty to the brand and twenty five super fans will be chosen to become a member of this club and they will get a year's worth of free groceries invitations to members only events any very cool honestly aldi brand adversity jacket that i would wear even as someone who is not a huge aldi spend it's pretty cool yeah it does look pretty cool i i think this is an interesting thing for them to do because they're really kind of isolating their fan base of of people that are really really into them and giving them something special yeah and also it's called the quarter club right but mistake me if i'm because it costs a quarter for a shopping cart at aldi right that is correct this is one of many ways that aldi keeps a low overhead which is how it maintains it's affordable prices is it costs one quarter to rent a shopping cart reason being most people want their quarterback laundry it's hard to do without quarters if you load in an apartment we know this you want that quarterback back so you're gonna return the cart yourself mh to get it back you want the deposit back and that means the staff doesn't have to chase the car on the parking lot like at target and that means they can have fewer staff thus less overhead yeah that's cheaper prices yeah it's kind of another charming thing that system them apart it reminds me of businesses like southwest to airlines for example that have right weird quirks are used to and these weird quirks and eventually you know lost them with with private equity but you know they used to have these weird quirks where you know people would go to these stores or use this brand because of its weird quirks and it seems like all these buildings something about that i also wanted to note that the varsity jacket image that i'm seeing has the number twenty five on the back which is very funny by the way yeah it's cooler than ryan go drive jacket let's be real it's a pizza on it it's got calendar on it i have never had the privilege of being an aldi regular i've never lived near an aldi but i used to love grocery outlet when i live by one so i feel like i get this i feel like i understand the loyalty and the jacket is honestly so well designed i don't know i just think it's a really fun way for a company to embrace its fans in a way that we've seen other companies not do successfully we've got all this backlash against target over the d stuff we've got all this backlash against disney over the kim stuff southwest took away it's free bags and aldi is just like still here still cheap staying out of controversy not doing anything controversial cool jacket nope still rocking everybody loves us here's a sick jacket i think they're they're moving in quite a right direction forward because the privatized labels the jacket the fan club it seems like somebody over there really understands what's making the company work and what's making consumers return to shop there so good for them and hope they keep this up for their brand management's perspective yeah same i mean i think if there are a couple business stall awards we can count on it is the dollar fifty costco hot combo the arizona iced see can prices yeah and old just you know being affordable bringing it home yeah they've joined a powerful trifecta a a tri force if you will alright that'll do it for us today thanks for tuning into the hustle daily show we're a proud part of hubspot media our editor is robert hart wing and our executive producer is darren clark we've got a lot more tech business coverage in our newsletter if you're not subscribed go get yourself side up the hustle dot c slash email and follow us on instagram at the hustle daily will catch later here's what blows my mind most people are sitting around waiting for their boss to give while millionaires are building income streams in their spare time entrepreneur and creator marina mcgill crack the code on this she built more than ten income streams that now pull in over one hundred thousand dollars a month she shared the secret sauce with our team so now we're sharing it with you exactly how she did it this guy gives you school step by step strategies you can actually implement so just pick just one income stream from her guide and watch what happens stop at doing right now and grab it in the show notes six months from now and you'll be glad you did

good morning everybody today is wednesday september twenty fourth i'm john w and this is the hustle daily show demon slayer infinity castle just shattered every anime box office record by earning one hundred and four point seven three million dollars in nine days forcing hollywood to confront the truth about what american audiences actually wanna watch today we're exploring how japanese animation went from niche hobby to potential industry savior and why gen z anime obsession might be the most important entertainment metric for hollywood executives we'll get to that and the biggest headlines in business and tech right after this starting us off today tyson foods launched its chicken cups line which are little micro cups filled with little chicken nuggets that you can heat up in less than two minutes and can probably eat entirely in even less time next nvidia will invest as much as one hundred billion dollars in open for non controlling shares while open will pay nvidia for chips open ceo sam alt said that the partnership will quote create new ai breakthroughs and empower people and businesses with them at scale two ai giants working it together we'll see what happens next we go up north to canada canadian start up acrylic robotics is training an ai led robotic painter to generate near perfect dupes of late artist nor mo catalog that will strengthen its forge detection models metal the goal you'd expect here is to use the tech to remove authorization reproduction from the market the artist estate estimates forge have sold over seventy two million dollars worth of fake paintings the goal you may not expect on the other hand is that'll all clear the market for acrylics authorized robot made replica which the startup and the estate team up to sell the robo art has gotten so good they say that it commands higher prices than standard prints and finally here ultra is now america's top selling beer overtaking model mandela esp the an h bus brand recently employed lionel messi as its face and now offers a non alcoholic version congrats i guess to mic alt for more stuff like that you can subscribe to the show we'll have headlines for you tomorrow but today we're talking about hollywood's latest obsession and that is japanese anime and whether it can rescue in an industry that's been hem money and audiences faster than a sinking ship so when a single anime film breaks records that alluded over one hundred previous attempts studio executives start paying attention demon slayer infinity castle just prove that american audiences will show up for subtitle japanese animation and numbers that would make marvel pretty jealous right about now the math is simple and terrifying for traditional hollywood infinity castle earned one hundred and four point seven three million dollars in nine days while the overall weekend box office managed just seventy five million dollars total when one anime film generates more revenue than the rest of the industry combined that is kind of a wake up call but this story goes deeper than just one successful movie we're watching the potential transformation of american entertainment driven by a generation that has fundamentally different viewing habits and cultural preferences than their parents let's establish the scope of what hollywood is dealing with here according to recent polling data forty two percent of gen z watches anime weekly and ninety four percent of the generation is familiar at least with anime content more importantly for studio executives fifty three percent of gen z has a favorable impression of anime and that's higher approval ratings than most politicians ever get the numbers get even more striking when you compare anime to traditional american entertainment when surveyed about entertainment preferences gen z's enjoyment of anime surpassed the top three most popular sports in america including the nfl we're talking about a medium that's competing with them beating the country's most established cultural institutions the financial implications from there are quite staggering the global anime market was valued at four point three billion dollars in twenty twenty three and is projected to reach seven point four three billion dollars by twenty thirty growing at nearly eight percent annually right there but the real growth is happening in north america where the market is expected to expand at sixteen percent annually through twenty thirty the fastest growth rate globally infinity castle the movie becomes the highest earning anime movie domestically surpassing the previous record holder pokemon the first movie if you can remember that which earned eighty five million dollars and that was back in nineteen ninety nine it's been twenty six years the fact that it took twenty six years for an anime film to break that record shows number one how old i am but also number two how dramatically the landscape has shifted recently the streaming data tells an even more compelling story so let's look at that more than half of netflix's global audience watched anime in twenty twenty one and netflix leads as a platform of choice for anime worldwide with forty eight percent of viewers the company's apa pack region generated thirty five percent of subscriber growth in the most recently reported quarter largely driven by anime and international content this is really all about anime converting mainstream audiences who previously had no interest in japanese animation to the media the record breaking opening weekend of infinity castle brought anime enemies reach to us movie goers who otherwise wouldn't really considered watching a demon slayer movie which the anime property that it was under the production economics though make anime particularly attractive to cost conscious studios the entire five season budget of attack on titan really popular anime was roughly equivalent to a single fifteen million dollar episode of game of thrones so animation can deliver global hits at a fraction of traditional production costs and that is perk the ears of accountants at studios this cost differential explains why netflix and amazon commissioned fifty three percent of their titles outside of the us in recent data rising domestic production costs and post strike disruptions have made international production more appealing with anime representing some of the best value in entertainment production but anime may's appeal goes beyond the economics it's tapping into fundamental shifts in how younger audiences consume entertainment gen z and jen alpha have grown up with global content on streaming platforms making them more receptive to subtitle and culturally specific storytelling than previous generations the sustained attention infinity castle received from younger demographics demonstrates that these audiences will actively seek out content that resonates with them regardless of its origin i could attribute this to the popularity of also something like k pop which has spanned the globe and a lot of people in america don't necessarily speak korean when thirty four percent of america's gen z acknowledges being anime enthusiasts roughly fifteen million people there you're looking at a substantial market segment that traditional hollywood has largely ignored the merchandising potential adds another revenue stream on top of this that hollywood desperately needs according to more survey data twenty eight percent of global customers who watch anime have spent over two hundred dollars on merchandise and ten percent have spent over five hundred dollars gen z shows strong intention to buy products c branded with anime titles including snacks beverages electronics and apparel this creates a lot of opportunities for integrated marketing campaigns that extend far beyond theatrical releases companies like pizza hut have developed anime themed products and tie in campaigns recognizing that anime partnerships can effectively reach younger demographics more than traditional advertising the timing couldn't be better for hollywood studios looking for reliable content categories if we're all being honest here the overall box office is up just four point three eight percent since january compared to last year hardly the booming recovery that exhibit and distributors needed meanwhile anime represents one of the few growth segments that's actually delivered both critical acclaim and commercial success infinity castle received a ninety eight percent approval rating on rotten tomatoes and sustained box office performance across multiple weekends when critics and audiences agree that your content is working you found something pretty valuable in an increasingly fragmented entertainment landscape the distribution model for anime also offers advantages that traditional hollywood releases can't match anime films often benefit from existing fan bases built through streaming series manga and gaming franchises this creates pre sold audiences that reduce marketing costs and increase opening weekend predictability sony's ownership of anime provider crunchy role gives them a direct pipeline into anime enemies most dedicated audience segment they can reach millions of subscribers who are specifically interested in japanese animation however anime success also presents challenges for traditional hollywood thinking the content requires different marketing approaches cultural sensitivity and audience development strategies that many studios haven't really mastered or dabble in simply licensing anime properties isn't really enough successful releases require understanding the fan communities and cultural contexts that drive the engagement the seventy six percent drop from infinity castle opening weekend to its second weekend illustrates both the potential and limitations of anime theatrical releases front loaded performance suggests that success depends heavily on passionate core audiences says rather than broad mainstream appeal think of you're at the movies and what the hell i'll see this movie that doesn't really happen that often with the anime it seems the broader question for hollywood involves whether anime represents a sustainable content category or a temporary trend driven by pandemic era viewing habit changes the consistent growth in anime consumption across multiple platforms and demographics suggest staying power but entertainment industry trends can shift rapidly as we all know what's clear though is that anime has forced hollywood to reconsider assumptions about audience preferences content economics and global entertainment markets when japanese animation can outperform big budget american productions while costing a fraction of the price traditional studio math starts looking pretty questionable so whether anime can actually save hollywood here depends on the industry's willingness to adapt changing audience preferences and production realities the success of infinity castle proves that american audiences will embrace international content when it's high quality and culturally authentic but hollywood's challenge involves more than just licensing anime properties the industry needs to understand why younger audiences are g towards global content and how to create entertainment experiences that compete with anime may's combination of visual spectacle emotional depth and cultural authenticity we can look to another example of this in k pop demon hunters that was on netflix and that became their are number one streamed movie with a soundtrack to boot so there is a lot to offer in international properties for now though anime represents one of the brightest spots in an otherwise struggling entertainment landscape whether that translates into long term industry transformation or remains an isolated success story will determine if japanese animation truly becomes hollywood's unlikely savior we'll just have to see about that alright and that's gonna do it for us today thanks for choosing into the hustle daily show we're a proud part of hubspot media our editor today is robert hart and our executive producer is darren clark we've got a lot more tech business coverage in our newsletter if you're not subscribed go get yourself signed up with the hustle dot c slash email and follow us on instagram at the hustle daily we'll catch you tomorrow look i'm gonna be straight with you everybody's talking about ai but most people are just playing around with chat instead of actually making money from it that's why we dropped the ultimate crash course to create your own ai side hustle in seven days we're talking real frameworks and strategies from the pros like the founder of the hustle sam par it includes many guides templates the whole nine yard stuff that takes years to figure out condensed into one week stop what you're doing right now and grab it in the show notes your future self will thank you

good morning everybody today is tuesday september twenty third i'm john w with juliet bennett r and this is the hustle daily show you remember when rent a cop was just the mean thing you used to call mall security guards who took their jobs way too seriously well now there's literally an app called patrol that lets you rent actual off duty police officers to watch your mansion because apparently we've officially entered the dystopian timeline where law enforcement is just another gig economy hustle so hear more about that and the biggest headlines in business and tech right after this starting off today a fourteen person group in quebec went in on lottery tickets together and won a fifty million dollar jackpot all of them live in the one hundred and fifty residents saint paul's river which means the town's demographic shifted very fast where ten percent about of residents are suddenly millionaires technically next up here ebay will acquire ties a social marketplace for resell clothes and home goods for an unknown sump ebay says entice appeals to younger consumers with social elements including the ability to follow sellers and comment on listings from there we go to investing warren buffett berkshire hathaway just made a big move in the e space the firm pulled its seventeen year investment from chinese e maker and tesla competitor by buffett firm made back twenty times its investment the pullout likely came from by slowing profits in mexico and recent tariff hikes on chinese vehicles of which they are a part of next the recording industry association of america updated its lawsuit against pseudo an ai music generator to accuse it of illegally ripping copyright tracks from youtube to train its models per the verge if true this would violate the digital millennium copyright act which states that you can't circumvent any measure that controls access to protected works the recording industry association of america wants twenty five hundred dollars for each act of circumvent convention plus one hundred and fifty thousand dollars for every work in french and finally a small tiktok update for you the proposed deal between the us and china would see oracle as we talked about last week presiding over the apps us algorithm with its us operations controlled by a new venture with mostly us investors and board members byte dance the parent company of tiktok would retain a stake of less than twenty percent for more updates like that you can subscribe to the show and we'll have more for you tomorrow but today we are talking about a rent a cop situation alright so our main story today is about renting a cup or a bodyguard there are lot of startups that apparently are excited to take your money in order to provide this service juliet can you tell me a bit about this industry that's budding yeah you know kinda same as it ever was if you're rich you can afford to protect your property and if you're not too bad you're not so i would say this is an interesting and also very grim business mh so the first app that launched from founder nick ser is called protector it launched in new york city la it actually saw an accelerated launch they put out a press release pushing this out after united healthcare ceo brian thompson was gun down in manhattan right and they put a video on linkedin that is still up that you can actually watch talking about his murder and how their app could have prevented it if he had just had an armed bodyguard with him so there's that okay i think when it first launched they started calling it uber with guns and then they stopped because they didn't want people to think it was literally an uber you could call that came with an armed that delivered you guns yeah yeah but essentially you can hire a protector you can specify what kind outfit you want them to wear with everything from suit and tied to casual clothes to tactical cost play it's pretty funny and then you know they'll follow you around and if anybody tries to rob you or harass you they're gonna get this guy i mean mug them and being like moving along the pricing is a little bit unclear i did find a cbs news article that found pricing for the following scenario mh let's say you're in west hollywood california you would like a protector you would like that protector to show up in a cadillac escalate for a minimum of five hours that's how much you have to book a protector for okay that would cost you one thousand dollars plus a one hundred twenty nine dollar a year membership fee so that's app number one mh now they've rolled out a second app called patrol patrol is only available in los angeles and only available in five neighborhoods which include beverly hills brent malibu home hills and be if you familiar with la you know that that is where rich people live i am sensing some similarities i was going say it's between these neighborhoods yes very very wealthy areas yes and the deal here is that you can literally rent a cop you can run an off duty officer to patrol your house and keep an eye on it like like in a movie i guess like i only get only ever really seen this happen in movies but i'm sure witness protect i'm sure there's lots of people who get the escort i always see it in movies where there's like don't worry we'll put a cop outside your house and then of course it goes horribly aw like in like keep care or something oh yeah completely the part that's interesting to be about this whole thing is not necessarily that you can hire a bodyguard like that makes sense but being able to hire an off duty cop is that a thing that's people have been able to do before in other situations because this seems it could be a bit of a conflict of interest with you know the law at times if you hire an off duty cop to protect you and i don't know what you're doing and you could be doing some criminal activity or you could be up to no good but i'm not sure how i feel about the off duty cop thing about how they're double timing with the police force and also private security yeah i mean there's a lot of applications in which maybe this would make sense so the advertising for it is just like families it's like it's my family i'm keeping them safe here in this house i me and my kids right it reminds me of i don't know if you've ever seen the first purge movie but the first purge actually takes place entirely in a house and ethan hawk plays this guy who has built security like hardware and software it's basically like this this security system for the purge that yeah it turns your house into a fortress u for this one twelve hour period every single year where all crimes are legal right and so he's made a lot of money off of the security system that locks down his house but you have to be able to afford that and then the whole story is about like the security system and where it fails and his neighbors who hate like you think of the purge and think of it being outside but the first person was actually inside the house inside yes well i didn't even know that and all of the advertising like here's my family i'm keeping them safe from the unknown dangerous of the world like that totally has purge vibes so i mean my question is you live in be and you're that worried that like someone's gonna come and get your fan like i don't know i guess maybe i guess yeah you live in an expensive house you have expensive stuff maybe you do feel like you need someone to guard it but i think there's a lot of questions about who this is for because let's say you're a celebrity and you have stalker right that happens that has happened in la it's happened in those zip code sure those people probably already have their go to's for security service yeah they don't need an app but they already know where to get it they've asked their friends they're in the no if you are a politician you also already have your go to's and if you're a random person i'm not sure why you need this like if you're not somebody who regularly needs security i'm not sure why you would as a one off unless you're in the witness protection program where you are being stalk by someone in which case i feel like the actual police would be involved yeah like you wouldn't have to hire someone case because you're testifying in a mob trial or you know you've but then again you get a lot of people who say yeah i was being stuck to harass the cops didn't do anything so i guess maybe you would use this service and then the question is can you afford it because it's unclear how much it cost but but it's not cheap if they're going by the five hours for one thousand dollar metric that's gonna be pretty steep pretty quick if you wanna protect yourself from a stalker or anybody that can catch you at any time so you know it does seem pretty pricey yeah at this point i'm like how about a german shepherd right yeah much better less than a thousand dollars probably can keep you safe and all you gotta do is just give it some food and pets now in that i it's a pretty good middle of the road and it's really cute but is this entire thing sustainable because wealthy people i guess don't necessarily need this but it seems like these apps are still in business yeah that's a great question and there's not a lot of information surrounding it i don't know i haven't like read a lot about people who've use this app because one of the things that the founder was saying in an interview was that if you wanna hire private security it's actually really complicated there's like all these websites you don't know where to start there's this labyrinth of things and i think maybe if you're somebody who hires private security occasionally like you're having a big party or you have some sort of concern it may be true that this is easier for you to do i don't know though that those people would want to pay the annual membership fee of a hundred twenty nine dollars a year because how often are they actually using it and if you are a person who's a public figure or a politician or someone who otherwise often needs protection then you probably already have a service that you use that isn't an app but i don't know maybe you don't like that service or i guess i could see it if let's say you are a public figure of some kind and you live in new york but you're traveling maybe you would use this to book a security person there while you're out of town could be if your company doesn't go that far yeah i mean but really these places are not broadly available you know they're only in new york in la for the arm body garden and they're only in la for the thing so and not even all of la just extremely wealthy parts of la so yeah it's a really interesting business model it's sort of spinning off of this incident that happened that was you know that we all read about that we all saw and yeah i don't know it seems like it really relies on people being afraid i think most people are not afraid of being assassinated i think most people are not afraid of being broken into or somehow compromised in a way that they need an actual top i think most people are content with a ring camera maybe a video camera yeah maybe some home security action over there yeah maybe the neighborhood watch so yeah i mean that's a question it's just how paranoid are people how much of a need is there for this and how much of a need is there for this isn't already covered by services that already exist sure it is good to know though that now it won't be complicated for me to hire a bodyguard to show up with me at various events to make me look very important you're gonna look so cool people are gonna make so cool who's that guy we're both gonna wear sunglasses he's gonna be in a suit it's gonna be great yeah i wonder if you can ask if they can do musical theater with you hopefully i can special request one in the notes section of the application i'm sure because then you could do like that bodyguard song that everyone doesn't karaoke whitney houston song yeah yeah that'd be really good actually i would like that alright and that'll do it for us today thanks for tuning into the hustle daily show we're a proud part of hubspot media our editor is robert hart our executive producer is ga clark we've got a lot more tech and business coverage in our newsletter if you're not subscribed go sign up at the hustle dot c slash email and follow us on instagram at the hustle daily we'll catch you later look i'm gonna be straight with you everybody's talking about ai but most people are just playing around with chat instead of actually making money from it that's why we dropped the ultimate crash course to create your own ai side hustle in seven days we're talking real frameworks and strategies from the pros like the founder of the hustle sam par it includes many guides templates the whole nine yard stuff that takes years to figure out condensed into one week stop what you're doing right now and grab it in the show notes your future self will thank you

good morning everybody today's monday september twenty second i'm john w miguel with brendan kane and this is the hustle daily show brendan kane has generated over sixty billion views working with a list like taylor swift and major brands like mtv but his most famous experiment was proving his own theories by gaining one million in grand followers in just thirty days as the creator economy approaches five hundred billion dollars by twenty twenty seven and attention spans continue fragment across platforms brendan data driven approach to viral content offers unique insights into creator and brand growth he joining us to tell us exactly how he does it we'll get into that and the biggest headlines in business and tech right after this starting us off today the ftc and seven states are suing and ticket master and its parent company live nation entertainment accusing them of coordinating with ticket reseller and letting them harvest millions of dollars worth of tickets later sold at significant markup ups in the secondary market forcing customers to fork over far more than face value to see their favorite acts the ftc also accused the companies of misleading artists and consumers via bait and switch pricing and falsely claiming to impose strict purchase limits despite allowing brokers to exceed them yeah this has been a long time coming next abc abc's recent decision to take jimmy him off the air for his comments about charlie kirk is being met with some boycott of parent company disney for example actor tatiana who starred in disney plus as she hulk after five hundred and twelve thousand instagram followers to cancel their disney plus hulu and espn subscriptions the boycott could potentially also extend to disney parks visitors we'll see more on that later next nvidia is considering a five hundred million dollar investment in wave a uk self driving ai startup nvidia previously invested in waves over one billion dollar series c round and is planning to invest two point six billion dollars is into the uk's ai ecosystem and finally here sp parent heartland food products is buying slim fast the diet food company founded in nineteen seventy seven for an undisclosed sump irish nutrition company gl purchased slim fast from unilever in twenty eighteen for three hundred and fifty million dollars alongside two nutritional supplement brands but has struggled with its diet products enter splendor and for more headlines like that you can come back tomorrow we'll have more for you but in the meantime we're being joined by brendan kane who who's gonna tell us how you can scale your business or your influencer life i guess into more followers and more customers more importantly let's get into it brendan welcome to the show great to have you on today yeah it's a pleasure to connect with you and everybody tuning into this your name has been going around the social creative strategy realm for a while you gained a million followers in thirty days to prove that you have a system that actually works what did that kind of teach you about attention that a lot of creators and brands to this day may not get so i think that one of the big things is that the attention is possible i think some people see social media as this mystery black box it's playing the lottery or that you have to do some silly tic tiktok dance video to garner attention but the reality is every single one of us have this tool that we put in our pocket that gives us the power to reach the masses twenty five years ago before social media this tool wasn't available so i think first and foremost it is possible and the impact can be massive now i will say just because you garner attention doesn't mean it translates into business you have to garner attention in the right way to drive actual tangible results and the goals that i i assume most entrepreneurs are going after when they try and tackle one of these platforms yeah that makes a lot of sense you know i i run into a lot of business social accounts on tiktok instagram that are trying to gain attention for some sort of business and i've talked with business owners and a lot of the time they say like you know right and i gained like fifty thousand followers or a hundred thousand followers but sometimes that's really tough to translate that to act tool sales or whatever they gotta do after that so how do you recommend that they take a following that they've built especially on a platform like tiktok where attention is so hard to get and convert that into actual people being interested in their product well number one the content has to be relevant to what you're trying to achieve as you mentioned there's people that will do something whether it's a trend or something that is probably not related to their expertise they blow up that way and then it's hard to translate it so any subject matter can go viral like taxes go viral nutrition law real estate so if you're in a niche and you're like well i need to do something else because people aren't interested in that first note that your core expertise your core subject matter can break through so you don't have to kind of go often and do things that's not related to so that's number one right number two you you have to be prepared for it like you need to understand well is your website optimized is your email setup are you able to capture emails like do you have the actual nuts and bolts of the foundation of the business that can actually take advantage of that attention when it comes you know i've been in the space for twenty years and i've seen people take millions of followers and turn them into billion dollar businesses and i've seen people with millions of followers that barely make six figures off of it and it's really that underlying foundation that you build to support the attention once you have grabbed it thank you for saying that i mean i think that really helps a lot of businesses like apply the okay right you got the following and now what do you do with them kind of metric and you've had experience working with different entities whether it's like a celebrity or a business or a creator is it a lot easier to take an established creator or an established a celebrity and grow their following then it would be for just like somebody starting out from scratch well there's layers to that that question so if you have an audience it's easier to scale it but when you're dealing with celebrities you're dealing with professional athletes you're dealing with big influencers the challenge actually becomes a mindset perspective because if you really wanna take it to that next level you have to change the way you do things and there is either resistance that comes into place from the actual individual or the team's that you're working with that are surrounding that individual with that said if you understand how to tell compelling stories like you literally can start from zero and build an audience so when i start in social media in two thousand five there's less than fifty million people on the platform today there's five point four billion so mh there's far more competition for attention however ninety nine percent of the people that are creating content for these platforms don't really know what they're doing they're not kind of really studying like what it takes to tell a compelling story that breaks through so if you really learn the fundamentals of storytelling how to grab and hold attention it is definitely achievable i would say oftentimes as i mentioned it's more difficult to scale somebody that already has that because there's a mindset barrier there oftentimes i enjoy working with people starting from zero starting from scratch because they're kind of open minded and you can have massive success very quickly if you get things dialed in yeah and let's talk about capturing attention because i think that's one of the biggest things a lot of people have a pit fall over is the the first three seconds the hook whatever you wanna label it as creating that for every video or every piece of content in order to draw somebody in what are some tips you have nowadays for creating a good hook to lure people in but also kind of being able to build a connection with that person yeah so the first kind of macro thing that i'll say that i think will be extremely helpful is there's this innovation of tips and tricks and hacks that are put out there for just the next few minutes just push all of that aside and and ignore it the reality is these platforms they only care about one thing they not out to get you they're not out there press your reach to get you to boost your post if that were the case mister beast wouldn't be the most subscribed person on youtube it'd be apple or ikea or pepsi one of these companies just spend billions of dollars a year advertising right these algorithms these platforms care about one thing keeping on the people on the platforms longer so they can serve more ads so if we look at human history the one thing that has captured people's attention is stories we've been telling stories the first story ever told was fifty thousand years ago stories have built everything around us everything that we see so when we look at social media ignore everything else and focus on like how do you become the best storyteller possible think of social media as kind of survival of the fit is for the best storyteller if you focus on that you will win now as it pertains to your question of like well how do we master a hook how do we master the first few seconds to grab somebody's attention there's a few different principles to look at one of the biggest mistakes that people make is they try and do too much in those first few seconds so they'll have like a title above their head they'll have captions they'll be talking or moving at the same time the challenge with that is the subconscious needs to have a clear visual hierarchy of what to pay attention to like you can have three things on the screen but it needs to be intelligently designed where it clearly to the subconscious brain it says this is priority one this is priority two this is priority three so you need to make sure that you're not overwhelming people because if the subconscious mind thinks that they are falling behind they're just gonna scroll to the next video the next thing is making sure that you're setting a very clear expectation of what the viewer is gonna get from this video that they haven't heard or seen before now the challenge is everything has been done everything has been said and it's been said thousands if not millions of times sure so the exercise and the challenge is how can you take your zone of genius and hook people in in those first three seconds to demonstrate that i may know something about this subject matter or have heard it but this is a unique perspective i feel like there's gonna be a unique payoff or something that i haven't seen before maybe just recycling what people have already said once again your stuff's not gonna get picked up because nobody's gonna wanna continue watching her or watch the full amount when you talk about like posting things on different platforms i definitely wanna get some intel here between for example a video on instagram a video on tiktok a video on youtube can you talk a bit about how to deal with cross platform posting obviously you hear something a lot about don't post the same thing to all the platforms or don't do this don't do that what do you say about cross platform it's a great question so the first place i start is let's focus on one platform and master that platform let's just take like short form content instagram reels tiktok and youtube shorts can feel like it's the same thing but it's completely different there's different user behavior there's different user interface and these subtle things dictate which performs on which platform so what i say in the work that we do is like let's focus on mastering one and get that process get that experience under our belt and then we can go and master the other platforms with that said if you're focusing on mastering instagram reels for example i'm not saying don't post on tiktok the same video or youtube shorts it's like you can definitely do that just don't expect like those to perform in the same way so it's really just kinda prioritizing one to master the skill set of you know the process and skill set of telling a story and and breaking through in a consistent basis and then you can take that skill set and learnings to the other platforms yeah that makes a lot of sense for you since two thousand five being a person on social media and just analyzing this field what do you think makes a piece of content go viral quote unquote in this day and age and where do you see kind of the attention economy going in the future do you think it'll change a lot even from now i like to define going viral as the intended outcome that you're trying to get out of a piece of content so going viral for some people maybe be fifty thousand views for others it may be five hundred thousand for others it may be five million or fifty million the core aspect that i look at in terms of viral vitality is is that content driving the intended outcome or the business result that we're going after mh if it doesn't then it doesn't really make a difference and i'm not interested in it it could be classified as going viral but if it's not having the impact on your goals ultimately you're gonna burn yourself out and not continue down that path in terms of what causes content to break through disrupting the pattern which we talked about is seeing something that you haven't seen before in a unique way giving a unique perspective shift in a subject matter typically helps making sure that there is tension built into the story that you're telling and that tension doesn't need to be like arguing or yelling there's like subtle tension that you can build throughout and then structure structure causes viral consistent viral reality so my team has spent about fifteen thousand hours researching different structures across social media we call them formats there are very clear formats that drive consistent results and success so we've analyzed over five hundred of these and there's thousands of them out there but the best piece of advice i could give you know people listening to this if they wanna break through is number one understand that there is a clear blueprint it is called the format again there's thousands of these find your format and then spend time understanding how and why that breaks through so my background i started in the film industry i went to film schools i wanted to be a movie producer and i show up with film school and what do they do they make you sit down and watch classic movies and break down what made this movie successful what made this movie unsuccessful they also make you learn how to act how to write how to direct all these different elements that equate to a successful story so people look at viral vitality on a surface level oh that video has ten million views but that's the tip of the iceberg there's ninety nine percent of the people that try and do what that person did fail so you've gotta understand what the difference between succeeding with that format versus failing with that format so give you an example of like what a format is that i'm sure everybody has seen as man on the street right you approach a random stranger on the street and you engage with them it's used for entrepreneurship for finance for chefs for photographers you know these formats are structures and any content can go into it now again ninety nine percent of people that will try that format will fail with it why because they don't spend the time to understand what makes it successful versus unsuccessful in addition just a an ending thought on that is when i said stories kinda repeat themselves and have been around the first time that that format was used was a nineteen fifty four for the first season this tonight show so this format has been around for seventy years and it still generates billions and billions of views why because the format works like social media being successful and consistent is not reinventing the wheel as you understand the structures that allow us to break through and tell stories that have consistent basis that is like the number one piece of advice i could give people if they're if they're looking for viral vitality or breakthrough success awesome well brendan that's a great sum up of today thank you so much for being here giving us some information that we could all use i really appreciate it and good luck with your interest from here on yeah it was a true pleasure to connect with to you and everybody tuned into this so thanks for your time today thank you alright that's gonna do it for us today thanks for tuning into the hustle daily show where proud part of hubspot media are edited is robert hart and our executive producer is darren clark we've got a lot more tech business coverage in our newsletter if you not subscribe go get sign up the hustle dot c slash email and follow us on instagram at the hustle daily i'll see you later look i'm gonna be straight with you everybody's talking about ai but most people are just playing around with chat instead of actually making money from it that's why we dropped the ultimate crash course to create your own ai side hustle in seven days we're talking real frameworks and strategies from the pros like the founder of the hustle sam par it includes many guides templates the whole nine yard stuff that takes years to figure out condensed into one week stop what you're doing right now and grab it in the show notes your future self will thank you