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good morning everybody today's is tuesday august nineteenth i'm john w miguel and this is the hustle daily show while most parents are hit and target in walmart for back to school shopping a growing a number are discovering that they can get laptop sneakers and musical instruments for just about half the price at pawn shops today we're exploring how america's economic squeeze is turning secondhand stores into the hottest retail destinations of twenty twenty five we'll get to that and the biggest headlines in business and tech right after this hubspot helped tumblr solve a big problem they needed to move fast to produce trending content but their marketing team was stuck waiting on engineers to code every single email campaign now they use hubspot customer platform to email real time trending content to millions of users in just seconds the impact three times more engagement and double the content creation wanna move fast like tumble visit hubspot dot com okay starting off today with something little strange china's kai technology claims they'll be ready to launch pregnancy simulating pods next year for hong kong's the standard the robotic system emulate a human uterus and they say but should we actually believe it could inc innovate and deliver a child we'll see what happens with that next spotify is doing quite well nowadays as a company but it's ad business it's on its last legs according to business insider many ad buyers are disappointed by a decline in customer service amid high staff turnover and spotify is hoping some new product launches will save its skin it's kind of a double edged sword here for spotify you want premium subscribers but at the same time you want people on the ad here so you can serve them ads so you can make money that way so it's kinda tough position to be in but they're working through it i'm sure and onto some more tech things sam alt must be happy right now since it launched in may twenty twenty three the chat mobile app has generated two billion dollars according to app figures that's about thirty times more than its rivals claude copilot and g the app is also making close to one hundred and ninety three million dollars per month right now thanks to all those enterprises that are paying that monthly fee and finally here troll and mountain dew will become one next week launching roll gummy candy flavors that taste like mountain dew and a mountain dew flavor that tastes like gum of course as if they're are any different already may the lord protect the teeth of our youth this week and for more headlines like those you can subscribe to the show and will have more for you tomorrow but in the meantime let's talk the rise of pawn shops in twenty twenty five very unlikely but they're doing it anyways so while parents used to track to target at walmart for school supplies increasing numbers are heading to establishments that traditionally deal in engagement rings from failed relationships and guitars from abandoned musical dreams and the reason why says everything about where the american economy really stands right now picture this scenario right mom needs to buy her kid laptop for school this year she could spend eight hundred dollars at best buy for a brand new laptop or she could walk into a pawn shop and get the same exact laptop for four hundred dollars the choice isn't hard when your budget is already stretched pretty thin according to national retail federation families plan to spend about two percent less this back to school season compared to last year but that modest sounding statistic hides a much bigger story about the economic pressures tariff fears and creative ways that americans are adapting to financial stress this year let's establish what we're actually talking about here pawn shops have become a one stop shopping destination offering sneakers laptops musical instruments and even mini fridge for college dorms all under one roof all that prices that make major retailers look absolutely ridiculous less gold the owner of american jewelry and loan in new york city put up bluntly here for cnn quote with the way the economy is right now people realize that they can go to a pawn shop anywhere in the united states and they could save tremendous amounts of money that's not marketing speak that's economic reality hitting american families where it hurts most in their wallets the numbers behind this trend are pretty crazy easy pawn a chain with five hundred locations nationwide reports that prices at pawn shops can be up to fifty percent less expensive compared to major retailers their merchandise sales increased by four percent last quarter with specific growth in back to school categories including shoes electronics and laptops parker regional director who oversees eighty eight easy pawn stores in houston explain the appeal they're getting more customers coming because they know they have reasonable prices and because they don't really have to worry about the stress of paying retail when it's una unavoidable to the customers but there's another factor driving this trend that makes the story even more compelling tariffs we all know we all love them hate him question mark the us imports the majority of clothes and shoes from china vietnam and cambodia all countries facing tariffs up towards thirty percent yes we hate the tariffs the price of shoes jumped one point four percent in july alone while apparel rose point one percent here's where pawn shops have a massive advantage though ninety eight percent of their merchandise is pre owned which means it's completely tariff free when families are dealing with artificially inflated prices on new goods due to trade policy secondhand becomes not just economical but essential americans aren't just shopping at pawn shops though they're also selling to them and what they're selling tells its own economic story nick fulton manager partner at usa pawn in central mississippi has seen a big jump for example in gold sales over the last three weeks families are bringing in broken gold jewelry and single gold hoop earrings items that have been sitting unused in drawers to convert cash for back to school shopping the timing couldn't be better for these desperate families since president trump took office gold prices have shattered records as americans looked for safe investments amid tariff uncertainty prices are up about twenty seven percent since january trading at three thousand four hundred dollars an ounce what makes this trend particularly significant is what pawn shops represent as economic indicators the busier pawn shops get the more it signals financial stress among regular americans these businesses are one of a kind that thrive when traditional financial systems fail to serve people's needs the average pawn shop customer doesn't have access to traditional lines of credit or loans according to the national pawn brokers association and those who do have access might already be maxed out credit card debt for american households held steady at one point two trillion dollars in the second quarter of this year less gold from earlier provided perhaps the most revealing insight into what's really happening quote you can't imagine what's going on in the economy right now unless you live in a pawn shop pawn shops help these people survive either by loan the money on their merchandise or selling them merchandise less than if they went anywhere else this reveals something crucial that gets lost in broad economic statistics while official unemployment numbers might look decent and the stock market might be hitting records there's a significant portion of the population living paycheck to paycheck or worse without regular paychecks at all for these families the difference between a four hundred dollar laptop and a eight hundred dollar laptop isn't just about savings it's about whether their child gets a laptop at all the pawn shop becomes the difference between participating in modern education and being left behind the trend also highlights how trade policy translates into real world consequences for american families tariffs might sound abstract when discussed in washington but they become very concrete when you're shopping for school clothes and shoes the thirty percent tariffs on imports for major clothing manufacturers doesn't just disappear they get passed directly to the consumer parents that are shopping early for back to school items aren't just being organized they're trying to beat anticipated price increases the fear of tariffs raising prices has created a rush to buy before costs go up even further what's particularly interesting is how this challenge traditional retail assumptions major chains spend millions of dollars on marketing store design and brand positioning meanwhile pawn shops win customers simply by offering functional products that prices people can actually afford there's no fancy marketing campaign there just basic economics when a family needs a musical instrument for their child's band class they care whether it comes from a guitar center or a pawn shop they care whether they can afford it without going into debt the success of pawn shops in the back to school market also demonstrates how quickly customer behavior can shift when economic pressures mount these aren't necessarily customers who plan to shop at pawn shops they are people who discovered these stores out of necessity and found they offer better value than traditional retailers this represents a fundamental disruption in retail patterns if families find they can get everything they need at a pawn shop for half the price why in the world would they ever return to traditional retailers the convenience of one stop shopping combined with significant savings creates customer loyalty that major chains should be really worried about the implications extend beyond back to school shopping though if economic pressures continue and tariffs remain in place we could see a permanent shift towards secondhand retail stores in multiple categories pawn shops thrift stores and consignment shops could capture market share from traditional retailers who are trapped by high overhead costs and tariff inflated inventory and this isn't just about poor families making due with less it's about rational customers making smart financial decisions in an increasingly expensive economy the rise of pawn shops as back to school destinations tells a story though that goes far beyond retail trends it's about economic inequality trade policy consequences and the resilience of american families finding ways to provide for their children despite mounting financial pressure les gold observation about living in a pawn to understand the economy should be required reading for policy makers while official statistics bite paint a rosy picture the reality for many americans is so much more challenging the fact that families are selling gold jewelry to buy school supply should be a wake up call about the true state of household finances across this country whether this trend continues will depend on broader economic conditions and whether traditional retailers can find ways to compete with pawn shop prices but for now the humble pawn shop has become an unlikely winner in american retail providing that sometimes the best business strategy is simply being affordable when everything else just isn't and the close things out here let me remind you in an economy where laptops cost as much as some people's weekly paycheck shopping at a pawn shop isn't settling for less it's making a smart financial decision for you and your family alright and that's gonna do it for us today thanks for tuning into the hustle daily show for a proud part of hubspot media our editor today is robert hart and our executive producer is darren clark we've got a lot more tech business coverage in our newsletter if you're not subscribed go get yourself signed up the hustle dot c slash email and follow us on instagram at the hustle dale we'll see you tomorrow here's what blows my mind most people are sitting around waiting for their boss to give them a raise while millionaires are building income streams in their spare time entrepreneur and creator marina mcgill c crack the code on this she built more than ten income streams that now pull in over one hundred thousand dollars a month she shared the secret sauce with our team so now we're sharing it with you exactly how she did it this guy gives you practical step by step strategies you can actually implement so just pick just one income stream from her guide and watch what happens stop at doing right now and grab it in the show notes six months from now and you'll be glad you did

good morning everybody happy monday it's august eighteen i'm john w miguel with the founder of impress adam harder and this is the hustle daily show adam hart founded impress a revolutionary platform that tackle misinformation and dating at fatigue in one bold stroke now he's betting that the future of news consumption lies not in doom scrolling but in human connection so how's it working so far and how will news consumption change even more for the next generation we have adam himself here to answer that we'll get that and the biggest headlines in business and tech right after this hubspot helped tumblr solve a big problem they needed to move fast to produce trending content but their marketing team was stuck waiting on engineers to code every single email campaign now they use hubspot customer platform to email real time trending content to millions of users in just seconds the impact three times more engagement and double the content creation wanna move fast like tumblr visit hubspot dot com okay kicking off our headlines today on a sad note car rental startup height is shutting down after failing to secure financing it's been a rough year for the startup founded in twenty nineteen which sold its customer list to toro and had its vehicle fleet repo by a lender due to missed payments i personally really liked kite they'd deliver your car door instead of you having to go to a rental house to pick it up so i really appreciate that so sad to see them go next open door ceo carrie wheeler announced that she'd be stepping down the company's stock is up one hundred and four percent though in twenty twenty five that's in part due to hedge fund manager eric jackson who hyped up the company's potential in july this year open door stock rose up another thirteen percent on the news of the ceo departure from there we head to korea samsung is cashing up to apple it's key new foldable phones q two shipments from samsung multiplied in the us bumping its market share from twenty three percent to thirty one percent for smartphones according to data from catalysts all eyes are on apple now for a foldable phone in twenty twenty six will they deliver who knows and finally air canada after seeing many of its flight attendants go on strike resumed flights yesterday finally the previous agreement between the union and air canada have been extended in efforts to work out a new deal the airline is likely breathing a sigh of relief because the strike helped suspend around seven hundred flights and stranded more than one hundred thousand passengers in just over the day that it was active yeah one single day so that's it for our headlines today but for more stuff like that you can subscribe to the show and we'll have more for you tomorrow but in the meantime let's chat with adam harder the founder of impress about the future of news consumption adam welcome to the show pleasure to have you on today thank you john it's pleasure to be here i find your platform to super fascinating and i wanted to kinda get into the weeds about it so starting off first here you said that impressed started as an assignment to solve an issue in media with technology back when you know social media misinformation problem was coming so what did you see at that time that others might have missed out on where news consumption was heading yeah that's a phenomenal question so i had originally had idea in twenty fifteen when i was in air force broadcast journalist and i had been overseas for six straight years and having been away from where i up so long in ohio i think i had seen this kind of unique outside view of what was happening and i think in twenty fifteen it was becoming clear but definitely not i was clear as it is to all of us today just how much negative consequences algorithms that just you with all the same information that they know that you're into without vetting the quality of it can have on you know democracy at large i'm seeing as outside perspective of a lot of the people who i know and love who i grew up with who are otherwise intelligent successful people all of a sudden believing objective nonsense and i i at first couldn't tell a lot of times that they were kidding and sadly they weren't because a lot of times in you know the media landscape we don't know this is happening to us it's only when we can't connect with others who we become more lonely that we maybe start to come to terms of the fact that we've changed and we've probably changed more rapidly and this was the first time that was happening in technology at scale with the social media companies and we as journalists could tell people all day you should read more factual content or do you value factual news and most people would say yeah i know and yes i do regardless of where they fall in the political spectrum but if you tell them they should it's gonna be like now whatever i like what i like the algorithms juicy it always agrees with me isn't that great it overs simplifies everything and blames all problems on other people we're not gonna convince people by being almost overly academic almost like parenting people you should do this you need to do this because they're just not gonna do it algorithm are too delicious and addictive but maybe if we make the engagement with the factual journalism and content more rewarding than the doom scrolls and the echo chambers that are nice and comfy then we'll get people out of their echo chambers and bubbles voluntarily and excited we'll make engaging with content so much more fun and health addictive that when they wake up in the morning they don't just lowest common denominator open up instagram they can't wait to consume facts because so exciting in person rewarding and that's kind of where the whole idea of community and social match making started was yeah you could read news you could read reduce and fall in love about it which do you want right so right now it's come a long way so i didn't actually found the company till twenty twenty three i had the idea in twenty fifteen but in twenty twenty three i was laying and had with my now wife in the middle of the night i jumped up in the middle of the night with a random adhd lightning bolt to the brain was like had that many times yeah alrighty that idea i had like eight years ago would work way better now with large language models because that was when chat was kind of becoming prolific if that's how we could scale all the subconscious sentiment analysis for news to match making and i thought surely somebody's done this by now and they never did we started building it and here we are we launched in dc last august and now nationwide in april of twenty twenty five wow it is still a social platform right like you still consume factual vetted outlets only twelve percent of outlets so far have been approved on our platform they have to be highly neutral and reliable over time we do a couple things we make it fun to consume a little easier so we have things called gist which are basically like swipe ai summaries we give you points for rating articles we joking we call it duo for news but it's kind of more like media literacy gamification u and the whole way through when you're reading the news that you would otherwise be reading and it's easier to consume and it's kind of fun like a video game it's also informing a subconscious compatibility profile of your likes and interests and you can optional use that for friends matching or a date matching and we see a lot of people do that some people sign up for just the news and then they turn on dating or they trade off dating because they found someone one on impress and then they just go to the news but there's kind of a version of this platform for everyone but it all comes in and out of engaging with factual news so we define it as basically the first social news app we see a lot of the times engagement is kind of scored by how long somebody spends on a platform or how infinite the doom scroll is and i feel like your platform tries to attack things more at a finite source you can't just go there and keep just like flipping through news all day you have like a certain limit to what you can consume how do you balance that with the kind of evil corporation we're gonna make you addicted to this type of thing and kind of net out with any sort of like mono position at the end of the year the whole idea was to try to bring people right together on a deeper level than just si that like that it's it's sure i couldn't understand why it's addictive to see stuff that we already know that you'd like but that's also how it become more lonely systemically as a society so we decided to do was basically build a news feed more like an old school newspaper meaning everyone in the local area sees the same articles on a given day now they can still choose to read to not read what they want but the fact that we're starting everybody frankly within a more confined dataset of say a hundred and something articles a day makes it more efficient when we're detecting their subconscious interest because they're pulling from a smaller dataset because it's all vetted as close to neutral we can get news you're starting everyone at the same data point so imagine i show you an article that says water is wet i show someone else water is wet but there's too much as a democrats then a third person water is wet but there's not enough because republicans and i said how does that article make you feel and emojis which is one of the questions we they're all gonna rate wildly different oceans but the fact is water's wet so just show one is close to waters what you can get and you're not just doing the right thing by showing them the media information but you're also ex their ability to connect with others so it's one of those rare cases in tech we're doing the right thing happens to be not just good for the product but the bottom line as well there's definitely an argument to be made let's just keep showing more content keep them engage but what we're doing is we're over indexing on the out comes of engaging with journalism gotcha instead of just basically j the content intake which unfortunately in an algorithm driven social media world has been where both social media companies and outlets have put their attention more sal delicious headlines more biased things to engage right in emotion we're not doing any of that but what we will do is we'll make it feel as fun as mario make you feel as good as learning your language on duo ali lingo and make you fall more deeply into a connection with people than you've ever been able to for anyone who's familiar with spotify blend that makes playlists with your friends and uses ai to kinda fill in the gaps it's like that but for everything in the universe it's like wouldn't it be interesting to go into a room full of strangers and know before even saying a word would deep interest you instantly share with everyone around you to break the ice with yeah that's what it is and also it's never political never toxic we don't ever match on politics or anything like that mh that personalization is very unique sometimes it's quite difficult to find news that's right smack dab in the middle every kind of source has its own inherent bias in some way you know not to be that guy but you know yeah it's a little hard i feel like to pick those stories you find yourself going to specific outlets that you find to be more in the middle or is there kind of a method that you've gotten for finding your stories so we basically use an ag to pull in apis from all sorts of outlets but we use a tool called font and a partnership with them they kind of have this very viral social media bias chart that goes viral so often when they update it the way that they do this is they basically have an x y access of neutrality reliability over years of time and we kind of find that the best way to do this is to take our own feelings out of it and just rely on the data and do that at the outlet sort of macro level because there are a lot of instances to your point where a particular outlet that might pass the snuff on new neutrality and reliability has an opinion section and maybe the person of the you know had right the opinion piece is not that credible or it just has a really wild take on something that's their right as an outlet they're allowed to have an opinion section but in aggregate could you say in the data that over the last several years but the majority of their content it's fallen within these very strict to be traveling reliability parameters yes you can i'd like to kind of overs simplify this for folks would a journalist get fired for factual and accuracy if the answer is no we don't feature that's a good line to draw accountability is universal language yeah what changes do you think need to happen at kind of the macro level to how we produce and consume new in order to kind of change that behavior and make it a little more like what your vision is a little more finite a little more uniting rather than polarizing yeah well i would say the first thing is that we shouldn't be j the journalism some that's how we lose credibility as journalists but it's also how our audience lose trust in not just the outlet itself but the industry at large if you start to create content just for the sake of a rating and the modern sake of a rating is an algorithm you know kinda get the most viral you're really just trying to draw out emotions we we're very emotional creatures as humans and so changing the sort of headlines the picture is the way the things are framed or putting them through a certain biased lens just to appeal to the emotion of particular audience isn't informing its opinion right and so that's how we kinda think about don't bastard the content keep the journalists doing their great work reporting facts doing what i consider a public surface which is educating the public right i like to think that what we should always be doing is thinking very strong about how do we defend democracy because we as a democracy have to continue to have access to factual information to be able to make actual judgment calls on how to run society and democracies are shared society so i'd like to kinda tell people that if there's anyone ever who is making money off keeping you ignorant or dumb or doesn't want you'd have access to factual information there's probably a reason for that because the facts aren't in their favor like facts are accountability so you should always be defending them i would love to see the traditional sort of viral algorithm go away like the idea that things that that perform the best at a macro level get put to the top but they're on platforms that don't actually have vetting involved is such a dangerous concept is this just inherently dangerous like but for the first time they came up with that idea like i'm sure there had the people that group like just be cut of us and and what do you know like of course right you don't have to be a human psychologist to know that we like to get really fired up about stuff that's why i love sports right i i don't have any idea against any of the players on that other team or that city but all of a sudden i wanna see the worst for them for like ninety minutes of right and it's just like it's tribalism and it's like it's just who we are is mammals right but like the algorithm just pampers to the worst parts of that so i think it's not a content question it's a delivery question mh how could we make the veggies of factual information taste like candy you know for us right now that's community friendship love with our match making that's making people feel really good and proud about their media literacy and given the ability to share that and continue kind of nurture plant what it be five years or now who knows as long as we're not bastard the content along the way in the next five ten years do you see us going back to like a more human connection role in how we consume news or do you think it's gonna get more algorithm over the time kinda gets worse before better where do you think things are heading generally you i mean i love to see it get more human i would say that if we're not very intentional and get out of the curve if it wouldn't head in a more wholesome direction like that ai is of course making everything more efficient and that includes how we consume news but if we're not careful allowing people to be entice to dig deeper to really understand the world and not just take the lowest hanging fruit of information they can get to just continue to scroll and kind of just blank out we'll do that because you know it's addict and we're lazy so i think i would see ai making almost a sort of blanket consume of news mh i couldn't tell you that that's a good or bad thing i would air on the side of not great if it's not doing a really good job of summarizing the factual information and really drawing real insights from it but that's on us right as content creators and people creating this technology i would like to think and be very helpful maybe this makes me an ideal list that after all these years of social media other social media founders and other news founders have lived through the shared consequence of engagement above everything and that we would be more methodical and intentional about the technologies we're creating so it's kind of on us to now use technology more intentionally to forge a more mission driven form of content consumption and i think what that takes for us in the form of impress is a team who una does the right thing there are going to be people so who don't like that we're prop factual information and making it more engaging than biased sal stuff and we don't care we make no apologies for educating the public on their right to factual information and we never will and i wanna see more people in this space doing that exact same thing i feel like social media companies can only exploit the way that you use their platform right if you use it in a certain way and you're looking for like over reactive stuff and you're commenting and you're kind of engaging with it then they're gonna send you more of i think you're right it kinda starts at that individual level of making the choice of how to consume your news and what platform to use so great points around thank yeah yeah thank you so much for being here adam it's a pleasure to talk to you about impress talk to you about the journalism landscape and the news landscape right now and best of luck with the platform yeah keep hoping the best for you thanks so much john pleasure thank you alright that'll do it for us today thanks for tuning into the hustle daily show we're a proud part of hubspot media our editor today is robert hart and our executive producer is darren clark we've got a lot more tech business coverage in our newsletter if you're not subscribed go get yourself signed up the hustle dot c slash email and follow us on instagram at hustle dale we'll catch you tomorrow look i'm gonna be straight with you everybody's talked about ai but most people are just playing around with chat instead of actually making money from it that's why we dropped the ultimate crash course to create your own ai side hustle in seven days we're talking real frameworks and strategies from the pros like the founder of the hustle sam par it includes many guides templates the whole nine yard stuff that takes years to figure out condensed into one week stop what you're doing right now and grab it in the show notes your future yourself will thank you

good morning everybody today's friday august fifteenth i'm john w here with maria had and this is the hustle daily show gp five was supposed to be open ais triumph victory lap but users are reporting some wonky experiences after the company replaced all their previous models with one unified system that apparently nobody asked for meanwhile on the other side of things complexities is reportedly eyeing a thirty four point five billion dollar buyout of google chrome which has almost doubled their own valuation talk about shooting your shot we'll get to that and the biggest headlines in business and tech right after this hubspot helped tumblr solve a big problem they needed to move fast to produce trending content but their marketing team was stuck waiting on engineers to code every single email campaign now they use hubspot customer platform to email real time trending content to millions of users in just seconds the impact three times more engagement and double the content creation wanna move fast like tumblr visit hubspot dot com okay let's start off with this which is an idea from a streaming service that doesn't involve monthly rates sling tv with an eye towards football season is offering a four dollar and ninety nine cent day pass allowing people to see their team without shelling out for a full month with a live streamer like youtube tv which comes in at eighty three dollars a month next up in the clothing category here gil active wear will buy han brands for two point two billion dollars the deal is expected to wrap late twenty twenty five or early twenty twenty six assuming there are no antitrust concerns here the move would nearly double revenue for gil which also owns american apparel pe comfort colors and go toe so they're pushing it here next over to the skies air canada plans to suspend service on saturday due to an impending flight attendant strike almost one hundred percent of members voted to strike after their union and the airline failed to reach a deal after eight months of negotiations attendance are seeking costs of living enhancements and full pay for all work often attendance are paid at a reduced rate during boarding procedures before a flight start and lastly some us apple watches got oxygen blood monitoring back a feature that apple disabled after the us international trade commission ruled it infringe on patents held by medical tech company mas now any blood oxygen data apple watches collect will be measured and calculated on their associated iphones but will be unavailable on the watches we'll see what happens with that and for more stories and headlines like that you can subscribe to the show and we'll have more for you on monday but in the meantime let's get to that weekly ai update and today we're talking all about chat gp five okay yet had another friday yet had another week of ai news welcome back maria pleasure to have you back on this week thanks for having me so glad to be here yeah so glad to have you here so as with every week what was the most interesting ai thing you came across in the past few days i mean so many things has happened as i say every single week it moves fast it does like probably the fastest move in industry in the world right now yeah i guess on this episode of like keeping up with a tech bros because there's it's like a tech bro kind of thing sam alt decided he's not letting elon have the brain chip spotlight all to himself he's working also something called merged labs which is potentially an eight hundred and fifty million dollar brain to computer interface start that could one day let people control devices with their thoughts which just you know casual things basically it it's like neural link right but like with sam's playbook and maybe like way fewer were animal trial headlines it's in its early days but this could be the start of like an alt versus moss match because we need another rem match i know like it needs to happen except this time as the surprise isn't maybe the moon or like mars it could be like something that is literally inside our heads so okay the minds of america and named the minds of people around the world yeah are for grabs in this way yeah no they've been kinda at each other's throats for a while now i think ever since trump had sam alt into the white house to talk about the future of ai and elon musk was like i'm right here i don't know why you paid him this guy yeah i'm the all of this house you know definitely some tension between the two but sam all in other news has been having kinda a weird week for because they launched chat five this week and it was supposed to be really big it ended up being kind of a flop at first i'm sure they're working on it day and night but people have been reporting some wonky experiences what have you seen on this so far well i think ja pd was supposed to be the taylor swift kind of drop of ai in my opinion yeah but rather than getting the whole album we got the demos it's smarter on paper but the rollout was a bit on the cookies gucci yeah i'm not gonna say a lot people reported that it was a lot glitch gucci in my opinion wasn't sam alt admitted a feature meant to switch between like models broke guess which made it seem way dumb than we anticipated yeah so yeah he said they're keeping jak for oh around for now and patching things up so users can choose between quick answers or you know the deep thinking mode which everyone i love it but honestly i think it's less about gb five being bad and more about like people realizing they were emotionally attached to the older model we're approaching vi season and this model was honestly one of the best things ever it was like so direct it was so straight points like vi coated and i've said this like in meetings before this is vi i wanted this model to happen rather than h me up every single second so yeah u right one more like direct and blunt make sure yeah i prefer that to it my my ai systems but yeah i guess with this launch they did do something they made an oops as you alluded to that all of the other gp models like four o and everything else yeah was kinda canned for the unified gp five system what do you think was the thinking behind that did they just wanna put everything together in like simplified it or was there more behind it i'm sure there was quite an outrage about people losing their beloved four o and in previous systems as well yeah yeah i guess like they tried to do the minimalist thing which was the funniest thing i've ever seen i called it like a marie condo it's the models you know like they tried card marie yes by but you they did the gp four o and replaced everything with gp five i guess the idea was a bit of simplicity like one model to rule them all kind of like mindset you know no more decision fatigue just one thing to run everything but it turns out people were just attached to four o's answers they were attached to its obviously the personality as i said the more that it hyped you up the more that it gave you answers that is more personalized i guess so mh it was more of a think less software update more of like your best kind of suddenly got replaced with a corporate intern it feels like a heartbreak the backlash was very loud open ai brought for o like in a second and you know like more of a story i guess an ai people don't just love the much they love the vibe yeah no they do so you know changing the vibe can feel like an absolute breakup this is true people lost our minds yeah it was weird for some people it was actually a breakup a friend sent me a a reddit thread and it was about the gp change up to gp five and it was about a lot of people in a threat about being in a relationship with ai and being in a relationship with chat gp and this new version when the old versions got canned it's like they everybody said their ai broke up with but i didn't remember who they were i some grass which is like what do you mean scary but funny but very scary at the same time go out and see in the world bro ga read book yeah you know i it's not the best in my mind to have a relationship with something owned by a corporation that could change at any bit but no you know i'll keep that to myself though from now on i'll everyone right now out to everybody but do you take this botched launch kinda hurt chat at all at their dominance at the top of the ai field or i was it just a blip on the radar and they've already kind of course corrected i don't think it was a botched i think it was a p bruise rather than than like a the actual broken leg so i mean obviously people love to drag open ai when it's absolutely stumbles you know but like if they think it's all perfect and i've been corporations do these kinds of like missteps in in my opinion and the reality is s is still the default ai tools per millions if not billions and like no rival has that kind of like a daily mind share the danger isn't this small bad rollout it's like if they start stacking missteps and giving people a reason to seriously try to go with alternatives so mh i guess we're fine for now it just did happen like once so we need to calm down you know what like yeah those see what gemini is doing like calm down right right yeah speaking at gemini i do wanna move over to some of their competitors in google but google may strike a deal it seems like with per complexity definitely in the early stages of this being publicized but per complexity has offered thirty four and a half billion dollars to google in order to purchase google chrome now google chrome we all know is in this antitrust lawsuit and has been for a while and they've been in the t of that and then google could have to sell off chrome as early as next week but per complexity on the other hand is like this ups start ai search company that is worth eighteen billion dollars at their valuation but they wanna pay double the valuation to acquire chrome potentially what do you see happening with this situation do you think it's a possibility here i mean i read the headline and i was like who what this no crazy how do you have the money to off but i don't know you can get investors i'm sure but sure kinda crazy and maybe but like you know on paper it's a tech world equivalent of like chihuahua trying to buy a great day yeah yeah chrome is huge you know complexity is valued fifteen billion dollars and it's offering as you said thirty four point five billion for chrome so it's clearly banking on investor backing and the court citing against google so i'd like this is like a whole strategic thing it's a genius move for complexity chrome could catapult them into a direct competition with google search overnight but for google selling one of the most powerful distribution channels feels like handing your rival steering wheel so it's hard to imagine them agreeing voluntarily but if the cord forces a sail this could be one of the bold move in tech history and with next week's ruling it could be a seismic moment for big if the court forces google to sell chrome it's not you know a browser changing hands a massive shift right in internet power and internet history right and complexity has the opportunity to make their search like a default on a majorly used browser by a lot of people around the world so i mean it's a big opportunity and it's a big amount of money and it they might actually even need more to buy it from google because like you said google is probably not willing to part with it but even if they have to with this case selling it complexity means that complexity would be coming for them pretty quickly in the search market well yeah i mean as i said it's like we're talking about like big massive shift in the internet and i guess google chrome skate to search dominance they have ads and now they have ai and like they do search and like did you everyday so losing chrome would blow a hole in their ecosystem and hand a golden ticket to whoever buys it whether it was fa or someone else no it's a huge thing so i guess showing up to buy a ferrari with a debit card and a lot of optimism is what is going for i don't think that's gonna happen i'm not saying complexity are not you know up to the standards but this is insane like we're talking about chrome with all about history of research and we're talking about like tabs on tabs on tabs yeah i guess chrome knows very well like people at chrome how many tabs i have opened right now like at this second so can you talk that yeah i don't know yeah it's too many tabs here too i can't even find where you are right now i can't to you right where am i where are you're in my tabs it's everywhere but maria thank you so much for being around again this week to give us an ai update and we'll catch you next time thank you yeah see you next time see you alright and that'll do it for us today thanks for tuning into the hustle daily show for a proud part of hubspot media our editor today is robert hart and our executive producer is darren clark we've got a lot more technical business coverage in our newsletter if you're not subscribed to go get signed up at the hustle dot c slash email and follow us on instagram at the hustle daily we'll see you next week look i'm gonna be straight with you everybody's talking about ai but most people are just playing around with chat instead of actually making money it that's why we drop the ultimate crash course to create your own ai side hustle in seven days we're talking real frameworks and strategies from the pros like the founder of the hustle sam par it includes mini guides templates the whole nine yard stuff that takes years to figure out condensed into one week stop what you're doing right now and grab it in the show notes your future yourself will thank you

alright good morning everybody today's thursday august fourteenth i'm john w miguel with juliet bennett r and this is the hustle daily show cursor the nine point nine billion dollar ai coating startup has a strict no shoes policy in the office while americans are freaking out about foot odor and scattered nike this is actually standard practice in many cultures and other startups like notion and gust have been doing it for years let's break down the no shoe phenomenon today in tech companies and we'll get to that in the biggest headlines in business and tech right after this hubspot helped tumblr solve a big problem they needed to move fast to produce trending content but their marketing team was stuck waiting on engineers to code every single email campaign now they use hubspot customer platform to email real time trending content to millions of users in just seconds the impact three times more engagement and double the content creation wanna move fast like tumblr visit hubspot dot com so starting off our headlines today the vcs are going to vc vc firm slow ventures invested two million dollars in woodworking influencer jonathan katz moses the first spend from its sixty million dollar creator fund the fund is designed to help content creators compound their online success with off platform businesses in this case katz moses whose youtube channel has a amassed seventy five million views will expand his own line of woodworking tools and accessories and next up tc world travel is offering an ambitious all inclusive expedition over seven continents by private jet which will cost two hundred and five thousand dollars per person and will send fifty two travelers at a time on a private jet to all seven continents the tour twenty nine day itinerary is aggressively bucket list packing in the likes of machu picchu with great barrier reef and antarctica and african safari and also the pyramids of ge and finally the travel company got a private airbus a three two one to make it happen from there we jet set to japan mcdonald's japan sent out an apology this week to its customers due to the absolute chaos at locations of golden arches came under recently in the country the culprit a three day pokemon happy meal promo and finally k pop song golden topped billboards with top one hundred rankings this week and the song comes from a cartoon grow group it appears in netflix's k pop demon hunters and animated musical about hunt tricks a k pop girl group that makes music and hunts stephenson sounds about right the song actually is performed by musicians e j audrey nun and ray army and the full soundtrack is currently the world's second most popular album behind morgan wall i'm the problem that's the problem the film is such a smash that it's headed to the us and canadian theaters for fan sing along events later this month and i did watch it the songs are very catchy confirmed for more headlines like that you can subscribe to the show and we'll have more for you tomorrow but right now juliet we're gonna talk about shoes seems like some startups including cursor are saying no shoes to the office what do we got on this that is correct this is not really a new story this has been going on for a while it's just sort of making the waves right now because a employee of cursor and lang posted on twitter or posted on x that yeah no shoes in the office and he was saying that this is the second startup that he's worked for where they have a no shoes policy was just curious about you know how widespread this was so you know a lot of people are talking right now about is it weird to have an office where don't wear shoes yeah i mean i understand the discourse especially in the united states it's not a country country that is afraid of having shoes indoors which my mother coached me from a young age to never do in the house right in the us in general shoes inside are often okay so for some of these companies that might be a bit of a cultural difference for a lot of americans employed there yeah that's what's always so bizarre to me and i don't know if it's bizarre me because i am an american an i deal with americans all day long or if other cultures are like this but i feel like every time someone tries to do something that is very common somewhere else i see americans freaking out about it you know like it is literally a foreign concept to them and this is one of them i remember during the pandemic people started talking about eating outdoors yeah you know so our city i live in los angeles started allowing people to put chairs in tables on the sidewalks in parking lots and then people were like oh my god eating on the sidewalk who wants to do that and i'm like may i introduce you to europe yeah and also during the pandemic i was living in korea town so most of my neighbors were korean and nobody had a problem with wearing a mask because in asian cultures that i've experienced if you're sick even pre pandemic you'd wear a mask to protect other people from your germs when i was in japan i very commonly saw people wearing masks and it was just because they had a cold and they didn't wanna give that cold to someone else while here in america people acted like wearing a mask was in front to their personal freedoms and they were gonna lose their minds and i think the shoe thing is very similar yeah it's a cousin of the mask problem i feel right but in workplaces it is a bit of a change right because historically our american workspaces have been just like yeah it's the office you know you you you take your shoes to get there so you should be able to wear them inside i guess you did draw a line between the parent of cursor as well as this no shoes policy yes so a lot of the startups that business insider had named in a lot of the startups that were mentioned in conversation about that had a founder who was asian and so grew up in a household where it was very common for reasons to take your shoes off that is also common in sweden when you go to someone's house in sweden it's common that you would take your shoes off and ar luna is a c cofounder of k parent company and sphere so he grew up in sweden where again it is pretty common that it is polite to move your shoes before you enter someone's home mh now most of these cultures it's very common to do that when you go to someone's house i think that's also somewhat common in america depending on whose house it is or what the situation is i have some friends that are like no we're going inside we're going outside we're barb leave your shoes on i just does stop taking them on and off don't only in a pile and then i have some people who are like you take your shoes off that is the first thing you do yeah yeah before hugging before anything else you hand what you're carrying to them and you take your shoes off immediately i would say it is more common in some other countries to expand that to other places so mh again i recall being in japan pretty much everywhere i went you walked in the door you took your shoes off they had other shoes for you typically house slippers right or they might have shoe coverings that you put over your shoes right i ran into that sometimes in los angeles in korea town my gym had that policy in the locker room so you'd work out with your shoes in the gym but when you went into the locker and replaced your shoes to sw or you took them off immediately yeah and so there are two cultures we at least know sweden and most asian cultures where this is really common and maybe it seems weird in the united states but it's actually pretty common practice you know especially in homes in these other places and when you think about the office when you think about silicon valley especially in these tech companies they're trying to make the office more comfortable you're wearing business casual you've got lounge chairs instead of you know cubicle you've got all of this stuff to make you feel more at home this is one way to do that you're comfortable you're not wearing shoes you've got your slippers on you got your socks on i i think it makes sense it's weird i think for americans when they first think about it when they think about their gross socks or bare feet or whatever but you don't have to be gross i think i think it's like a lot of these people were like imagine to smile i'm like what what's going on with you man like are you running a marathon before work today or something yeah yeah i'm confused about people who are convinced that it's gonna smell bad in there i'm i'm concerned about your personal hygiene and your feet i'm personally concerned for you right and i mean this also doesn't come without perks you noted that a slippers s end is also being offered yes so you could just buy your own slippers whatever slippers you like the best and you can wear those cozy and those bad boys for the day yes speak that's another bay company it's a language learning app it's first market with south korea so they do the the whole no shoes thing and when you sign up for the company when you get hired to get a slipper statement you can go up by yourself and nice pair of slippers yeah there go couple of these offices had heated floors so that people's feet were nice and toasty i read an article in the guardians suggesting that you know maybe people think it's weird but what if you had branded socks for your company that you gave guests and employees you know so everybody's wearing your your branded socks i think there's a lot of ways to implement a policy like this if if you want to if you think employees are you know not as comfortable if you think they would be more comfortable i think one of the problems with ben's photo on x is that it's just like a bunch of shoes like on the floor like like at a toddler birthday party yeah right it looks very very chaotic right you can get a cubby like at the yoga studio yeah everyone have their own cubby perhaps they're assigned cubby either slippers are in there and then you swap them out it could be just like kindergarten yeah right or just like before you could take the elevator and severance or something very similar either one oh yeah yeah i think for me i'm like this is interesting because i've never worked anywhere where you didn't wear shoes i think in america an example of that might be like a yoga studio or if you're a lifeguard at a pool like it is so rare but the more i think about it the more i'm like well i don't wear shoes at my house which is where i work i don't get up every day and put on sneakers to do this podcast with you yeah so i think it does make sense from a comfort level i'm just kind of floor by all the comments that are like no this is disgusting and like okay well i don't know it's really not you know the reason feet are smelly i looked this up i read a whole doctor's report on it just for this it is because you trap your feet with all your sweat and your bacteria you trap your feet and socks and shoes you wear the same shoes over and over again that's why your feet are smell it you gotta let your feet breathe let them you should get some hot slippers let them out there yeah let them out there you should take off your shoes more yeah take your shoes off you know that's the answer wash your feet let them dry and then you know walk around like feet be free keep it out there be free yeah now your feet don't smell i get not taking your shoes up on an airplane that is kinda rude but like i'm just pretty gross you know i don't think you know your feet have to smile no i don't know think they have to and also if you're going into the office you know just be courteous to those around you no problem yeah exactly maybe get some cool socks some statement socks right come on alright and that'll do it for us today thanks for tuning into the hustle daily show we're a proud part hubspot media our editor is robert kart wig and our executive producer is darren clark we've got a lot more tech in business coverage in our newsletter if you're not subscribed go get yourself signed up at hustle dot c slash email and follow us on instagram at the hustle daily see look i'm gonna be straight with you everybody's talking about ai but most people are just playing around with chat instead of actually making money from it that's why we dropped the ultimate crash course to create your own ai side hustle in seven days we're talking real frameworks and strategies from the pros like the founder of the hustle sam par it includes many guides templates the whole nine yard stuff that takes years to figure out condensed into one week stop what you're doing right now and grab it in the show notes your future yourself will thank you

good morning everybody today's wednesday august thirteenth i'm john w and this is the hustle daily show just five months after emerging from bankruptcy with some confidence spirit airlines drop the bombshell warning that they might not survive the next twelve months sending their stock crashing forty percent in a single out today we're exploring how the yellow budget carrier took a dive from successfully restructured to substantial doubt about survival we'll get to that and the biggest headlines in business and tech right after this hubspot helped tumblr solve a big problem they needed to move fast to produce trending content but their marketing team was stuck waiting on engineers to code every single email campaign now they use hubspot customer platform to email real time trending content to millions of users in just seconds the impact three times more engagement and double the content creation wanna move fast like tumblr visit hubspot dot com okay starting off our headlines today tesla's robo taxi business is still in its infancy amid some controversy but that hasn't really stopped the company from looking to expand it the company is hiring a robo taxi operator in new york city right now the problem with that tesla does not have any permits to actually offer autonomous driving services in new york not yet at least next the founder of the uk's largest toy store chain at the entertainer is making a remarkable move to end his forty three year career transferring one hundred percent of the business to an employee ownership trust gary grant almost two thousand person team will take a stake in the one hundred and sixty store retailer and can expect to see a share of the profits starting in twenty twenty seven to make it extra sweet a little more than twenty percent of the staff has worked at the entertainer for more than a decade how adorable next here faber eggs world famous ornate art pieces can individually be worth tens of millions of dollars that makes vc fund sm g capital look smart for swoop in with fifty million dollars and just straight up buying the entire fab brand which also makes fine jewelry and watches another one down to the vcs and finally here starbucks korea advised all locations to crack down on a group of patrons who definitely deserve to be crackdown down on called c gong the name of people who camp out for hours and cafes work in our studying so why are the clamps coming down on them a number of c had taken the practice to an extreme plugging in full power strips and setting up their full desktop computers and wildly their own printers in the middle of a starbucks also named in the ban are partitions after someone effectively set up their own cubicle in the middle of a starbucks cafe that is hilarious for more stuff like that you can subscribe to the show and we'll have more headlines for you in business and tech tomorrow but in the meantime just five months after str out of chapter eleven bankruptcy protection spirit airlines thought they'd conquered the world but they dropped the bombshell this week that sent their stock plummeting forty percent in the first hour of trading the spirit airlines message to the investors this week has really just been we might not be completely around in twelve months when an airline goes from successfully restructured to substantial doubt about survival faster than a cross country flight you know something has gone spectacularly wrong and spirit spectacular wrong is a master class and how even the best laid bankruptcy plans can completely imp so strapping everybody for this corporate horror story because we're about to witness what happens when an entire business model gets turbulence that it just simply cannot handle so let's start here spirit's second quarter earnings report reads like a financial nightmare to be quite honest the company reported a staggering two hundred and forty five point eight million dollar net loss on one point zero two billion dollars in operating revenue for the quarter ending june t that's a lost margin of almost twenty five percent meaning for every dollar they brought in they lost a quarter to put that in perspective that's like opening lemonade sand spending one twenty five to make lemonade that you sell for one dollar and then wondering why you're broke up instead of lemonade its commercial aviation and instead of going broke you're potentially putting thousands of jobs at risk here spirits poor cash reserves have been d to just four hundred and seven point five million dollars which sounds really substantial if you're me but that's until you realize how quickly airlines burned through money between fuel costs aircraft leases employee salaries and airport fees that cash cushion can disappear real quick the company's explanation for their troubles reads like a greatest hits album of airline industry problems they're pointing to quote adverse market conditions check elevated domestic capacity check and continued weak demand for domestic leisure travel check as the major culprits behind their financial freefall breaking this down here there are too many planes chasing too few passengers and the passengers who are flying aren't willing to pay enough to keep spirit profitable the really painful part is that spirits bankruptcy was supposed to fix these exact problems when they filed for chapter eleven protections in november making them the first major us carrier to go bankrupt since twenty eleven the restructuring was designed to eliminate debt reduce costs and position them for profitability some point down the road during the bankruptcy process spirit has projected a two hundred and fifty two million dollar profit for twenty twenty five fast forward to august and they're warning they might not make it to twenty twenty six that's not just missing your projections that's like confidently predicting sunny skies when standing in the middle of a rains storm spirit has been scrambling to stop the bleeding with moves that scream desperation here they've announced sale of twenty three airbus jets delayed future aircraft deliveries and implemented sale lease back deals on spare engines they're essentially pawn their most valuable assets to stay operational right now the pilot fur are particularly telling here in an industry already facing a pilot shortage voluntarily reducing your pilot workforce signals either supreme confidence in reduced flying schedules or complete financial panic based on spirit's warnings it's definitely the latter but perhaps the most ominous sign is the credit card processing situation spirit's credit card processor has demanded additional collateral to renew their agreement which expires on december thirty first twenty twenty five think about that for a second the company that processes spirit's credit card payments is essentially saying that they do not trust spirit airlines to pay them for an airline in twenty twenty five losing the ability to process credit cards is really bad i don't think i have to tell you that without credit card processing spirit couldn't sell tickets to most customers it'll be an almost immediate death sentence because who pays airline fees in cash anymore the company's attempts to go up market represent a hail mary play that might be too little too late though spirit has introduced premium economy options fair bundles and other amenities that directly contradict their traditional un bundle approach where passengers paid extra for everything from carry on back to sodas the strategy shift acknowledges a harsh reality with spirit airlines the race to the bottom pricing model that made spirit famous may no longer be actually viable for any airline travelers have shown they're willing to pay more for better experiences and spirit's traditional customer base has either moved to competitors or stop flying altogether the competitive environment has become absolutely brutal for ultra low cost carriers legacy airlines have launched their own basic economy fares offering spirit like prices but with better operational reliability and customer service meanwhile southwest continues to dominate the value segment with their no change fees policy and generally cheerful approach to air travel spirit is essentially fighting a two front war against legacy carriers moving down market and against southwest continued dominance of the budget space and they're losing both battles while carrying massive debt from their bankruptcy restructuring what's particularly concerning is that spirit's current crisis calls into question the entire bankruptcy process they just completed typically chapter eleven restructuring involves extensive financial analysis designed to ensure a company's long term viability the fact that spirit is back in crisis mode so quickly suggest that either the market changed dramatically which could be possible or the original projections were fundamentally flawed this has broader implications for how investors and creditors view airline bankruptcies if a successful restructuring can fall apart this quickly what does that say about the process itself looking ahead those spirits options are limited and increasingly unattractive they can try to find new funding but convincing investors to pump money into an airline that just warned about its survival prospects is a bit of a tough sell they can sell more assets but that reduces their ability to generate revenue they can attempt another merger but their previous attempt failed spectacularly or they can liquidate entirely which would make them the first major us airline to completely disappear since the industry's post nine eleven consolidation the association of flight attendants doesn't expect fur loads or changes to working conditions but that optimism might be misplaced if the airline can't find its lifeline soon spirit's potential demise would mark the end of an era in american aviation love them hate spirit democrat air travel by making flights accessible to passengers who couldn't afford legacy carrier prices their disappearance would reduce competition and likely lead to higher fares across the industry the company expects to face a quote challenging pricing environment through at least the end of twenty twenty five which is corporate speak for things are gonna get worse for they get better if they get better at all whether those famous yellow jets will still be flying in twenty twenty six depends on spirit's ability to find funding convince creditors to extend payment terms and somehow turnaround years of losses based on their recent warnings the smart money might be betting against them unfortunately sometimes being the cheapest option isn't enough if you can't actually afford to stay in business and spirit airlines might be about to learn that lesson the hard way this all serves as a big reminder though that in the airline industry today's bankruptcy success story can become tomorrow's liquidation story and it could all happen by the end of your layover alright that's gonna do it for us today thanks for tuning into the hustle daily show we're proper of hubspot media our editor is robert hart and our executive producer is darren clark we've got a lot more tech business coverage in our newsletter if you're not subscribed go get of the dot c slash email and follow us on instagram at the all daily we'll see you here's what blows my mind most people are sitting around waiting for their boss to give them a raise while millionaires are building income streams in their spare time entrepreneur and creator marina mcgill crack the code on this she built more than ten income streams that now pull in over one hundred thousand dollars a month she shared the secret sauce with our team so now we're sharing it with you exactly how she did it this guy gives you practical step by step strategies you can actually implement so just pick just one income stream from her guide and watch what happens stop what doing right now and grab it in the show notes six months from now and you'll be glad you did

good morning everybody today's is tuesday august twelfth i'm john w here with mark dent and this is the hustle daily show the sports streaming wars are reaching their peak paramount after a merger with sky ann has acquired the rights to stream all the u events of the year for seven point seven billion dollars for seven years every streaming company is pan top dollar now for sports but what does the landscape look like after this huge purchase we'll get to that and the biggest business and tech headlines after this hubspot helped tumblr solve a big problem they needed to move fast to produce trending content but their marketing team was stuck waiting on engineers to code every single email campaign now they use hubspot customer platform to email real time trending content to millions of users in just seconds the impact three times more engagement and double the content creation wanna move fast like tumblr visit hubspot dot com okay so starting us off today aol a pioneer that introduced millions of americans to the internet is ending its dial up service next month this follows a trend for the once culturally in capable company as it also shut down aim which is aol instant messenger if you remember in twenty seventeen so mark aol is kinda out the door here not surprised and thought this happened sooner but here we are canceling dialogue up next month yeah everybody did but it's been sort of a maybe a well known secret of sorts that aol still exists and still did a relatively robust business if not just in dial up they'd have people who still have aol accounts who their email and then they also like would essentially pay some fee just because they've been paying it forever but according to data the us census the less than two hundred thousand people have landline in the us so whatever percent that they all had of that is what's you know being killed off here so it's not a huge number yeah it's not a big number and you know i remember my days using dial up and as i said i thought it would have gone away long ago but it is a sad death aol was so huge in the nineties and in incapable in the early two thousands in that kind of era but yeah you know it's sad to see it go as as a relic of its time but it had a good run there yeah and as a sort of sign of this time as people also may not know aol is owned by a private equity firm so you know what i mean like life is cyclical i guess i don't know wow the punchline lines really keep coming next up here cocktail mix maker z zhang is launching a bloody mary flavored ketchup which may sound familiar to its fans as it was the company's april fools joke apparently the post got fans so r up that the spicy condiment quickly shifted it from frank idea to actual expansion strategy this also happened if you remember with the rainforest cafe being in the empire state building next a big bummer for microsoft lens fans after a decade the handy app that turns paper documents into into digital files will shut down on december fifteenth after a decade microsoft will instead direct user to its c copilot ai chat app which currently lacks some of lenses functionality but may have it soon we'll see next up in some car news ford is going to invest five billion dollars in its e manufacturing capabilities in kentucky and michigan adding or securing an estimated four thousand jobs ford also announced plans for a new e pickup truck priced at thirty thousand dollars and due in twenty twenty seven that thirty thousand dollars is a pretty good price point for an e nowadays and finally joining the ideas of quiet quitting quiet firing quiet vacation and many other quiet terms we've now got quiet cracking which is a persistent fun in which employee satisfaction slowly erode into dis and par work and it's characterized by general just unhappiness and a feeling of t through each workday a recent poll by employee training software company talent lms found that fifty four percent of american workers report feeling consistent with quiet cracking mark i like that we're inventing all these new terms but this one just sounds like just being at work i was gonna say this one just sounds like the human condition yeah and i thought that we already had like a cure for this which was five hour energy so or pizza parties mark pizza apart shirt yeah exactly that's the morale boost the physical boost is for the five hour energy right there's just gonna be these terms that keep coming and coming and coming i i think for the rest of our lives mh yeah a lot of these they do characterize these traits that we've been accused of seeing in younger generations at work which is the quiet quitting or quiet vacation but yeah quiet cracking just sounds like a just a downturn in morale just generally which i mean you can see that the job market's been pretty horrific lately and the economy hasn't also been doing too hot it kinda makes sense that at this day and age that this is also something plaguing the mind of workers across the states yeah and and add to what you just said that leaders certainly at big companies in particular you know they're not being very hospitable to their employees anymore to put it mildly in the case of some of them but you know it's like headline day after day of just get back into the office and you know you'll have no perks and there's no guarantee you'll be promoted you just work here is kind of the status quo now at a lot of companies so yeah totally hey i'm joseph cox the host of another podcast and i think you'll like the four zero four media podcast we're an independent news outlet covering the bleeding edge of technology and how that impacts you every week we discuss our latest stories that you cannot find anywhere else whether that's how ai slot is spreading across the internet how isis avail social media or overlook stories about elon musk's federal government takeover we hold tech to account catch me in the rest of the four zero four media gang wherever you listen just search for the four zero four media podcast cast chat you see and for more headlines and updates like that you can subscribe to the show and we'll have more for you tomorrow but in the meantime we got something else to talk about because paramount just made a deal to acquire the u rights for the entire year of twenty twenty six going forward through seven years from then on so mark let's talk about it paramount acquiring u rights it's a big deal obviously the sports rights have been kind of flying left and right recently yeah they really have the nba went up for a new deal about a year ago just in the last week wwe which is also owned by t group which owns and so the deal for this is about a billion dollars a year to paramount plus for the next seven years and again to mention wwe just from last week that went to espn at about five hundred million dollars a year yeah so a good way to cash in for tee group and i i think most significantly with this deal regarding u there will be no pay per view basically since the u inception or at least since it you know became like a pretty viable product in the nineties their biggest fights have been pay per views yeah i mean it really kind of signals a death of pay view here because as you mentioned like the wwe as well shifted when they went over to peacock and before that they had the wwe network for all of their monthly pay view events paper view has not existed for them for about ten years but now it's really dead for the u which you the u and pay view were pretty hand in hand for a while there i mean you couldn't watch the u events any other way for a while so now that they're moving to streaming i'm trying to think of any s war of pay view that are still around maybe other than boxing i can't really think of any well i think it pretty much is boxing and you know the tee group president mark shapiro told cnbc that quote the paper view model is a thing of the past and quote and i think that kind of sums it up yeah and i think that's in part because people they kinda pay per streamer as is so nobody wants to pay something extra mh you know if you do look at like apple plus streamer though they do have ml soccer it's available for an extra fee on top of what you already pay for apple and i don't think that model has been very popular yeah but if you go back to paper view exactly you know boxing has been on it famously for many decades and in those many decades boxing popularity has plummeted to below the ground it went from being truly one of the most popular iconic sports in america to something that can't even be considered an afterthought yeah and i think that's in part because yeah they were able to cash in by having these paper view fights they might have made more revenue for a while but it led to a decline in popularity and i think u by opting to no longer do pay view could see even more growth and this is a sport that has already grown greatly the last few decades yeah going back to boxing like even a lot of the marquee boxing matches have moved to like netflix mh for example you have your jake paul fights on netflix he's he's the only one in it now that anyone knows he's the only one doing it but yeah no it makes sense that paramount would wanna stop up this deal they just sole control of the company as well to sky media and this is kind of the first big splash that this new conglomerate has made to acquire rights but there's not really much left in the well in terms of sports rights which is why they probably jumped at this immediately right you know there's major league baseball which just kinda had to falling out with espn over the last few months you know ml is quite popular in person but it's not a huge ratings get people aren't just gonna tune in to watch you know the angels versus the a's on like a sunday night yeah it's just not that popular in the same way that nfl is or even nba which is also all things considered not all that popular during the regular season but if you look at like some of the numbers again provide a little perspective for what this is about a billion dollars a year for u f one is looking at a deal with apple that's been reported on but it hasn't been finalized yet that's gonna be worth around one hundred twenty to one hundred fifty million a year and then nba like i was saying earlier it gets about seven billion dollars per year in the new deal that they signed last year so i think that puts you seen both in like good shape in the sense that i think it's quite a bit more popular than formula one i wouldn't be surprised if this ends up being a great deal for paramount yeah when you look at how much less it's costing them than the nba and while there certainly are way more nba games than there are u matches u seen to me some that's just gonna keep on gaining in the next few years yeah i mean i i think it is quite a good investment because like paramount historically has had pretty low subscriber numbers especially compared to like the big ones like yeah netflix and even hbo max now so i mean this is probably a pretty good pickup for them in terms of getting people that actually subscribe to the paramount service which i think is pretty lacking or has been lacking over the past few years right and it'll get i think a younger audience for paramount as well because u is popular with a younger audience whereas cbs which is of course within paramount cbs has always been known more as kinda of the old people's network you know it's the most watched network in america which essentially means it's the most watched thing by people over age sixty five that's and now you have seen as popular among people under thirty five so this will i think maybe really help them out yeah it'll definitely shake things up are you a paramount plus subscriber have you ever subscribed to it even for like a day for just to try it out i think i subscribed to it fairly recently in order to watch yellow jackets the most recent season of jobs i here that's the good one on there yeah yeah and it was originally on stars and then stars i guess i got acquired by paramount so therefore i did have paramount plus for a very short amount of time i mean it might be worth it if you're u fan considering oh totally these paper views are like i mean i remember spending i mean me like more a wrestling guy but like forty to sixty dollars on a pay view oh yeah yeah it would be an outrageous amount that they would charge for pay per view so if you're gonna pay something like twelve a month you know for paramount whatever it's gonna be they may end up making it a little bit more expensive now that they have you fc but nevertheless seems like it's better than just paying you know fifty bucks for one fight yeah exactly alright that'll do it for us today thanks tuning into the hustle daily show we're a proud part of hubspot media our editor is robert hart and our executive producer is darren clark we got a lot more tech business coverage in our newsletter if you're not subscribed go get signed up with the hustle dot c slash email and follow us on instagram at the hustle daily we'll see you again tomorrow look i'm gonna be straight with you everybody's talking about ai but most people are just playing around with chat instead of actually making money from it that's why we drop the ultimate crash course to create your own ai side hustle in seven days we're talking real frameworks and strategies from the pros like the founder of the hustle sam par it includes mini guides templates the whole nine yard stuff that takes years to figure out condensed into one week stop what you're doing right now and grab it in the show notes your future yourself will thank you

good morning everybody today's monday august eleventh i'm john w here with eric xu and neil patel from the marketing school podcast and this is the hustle daily show neil patel and eric xu have been delivering daily marketing insights for over three thousand episodes and one hundred million downloads washing the industry evolved from the trenches as agency owners now they're seeing ai fundamentally reshape everything they thought they knew about digital marketing forcing them to completely rethink how their agencies serve their clients so how can marketers adapt in the ai world we'll get to that along with the biggest headlines in business and tech right after this hubspot helped tumblr solve a big problem they needed to move fast to produce trending content but their marketing team was stuck waiting on engineers to code every single email campaign now they use hubspot customer platform to email real time trending content to millions of users in just seconds the impact three times more engagement and double the content creation wanna move fast like tumblr visit hubspot dot com okay kicking off our headlines today instagram new map feature which allows users to share their location was met with some backlash over privacy concerns the app doesn't do this automatically users can opt in or specifically tag a post with location to populate the map incognito users though can set their location sharing to quote no one and never tag locations in posts so for all you over sharers out there it's your time to shine next there's a new ag in town open vibe which can flow post from social networks blue sky mastodon and threads into single feed is expanding its app to include rs feeds from new sites and blog so everything you want all in one place sounds nice but open vibe greatest feature is time traveling to take back to the early two thousands where you could see everything at once on the internet next over to china bai is one of china's biggest autonomous vehicle companies and it has formed partnerships with us companies including uber and lyft this all important context because one of bai two's self driving apollo go robo taxis reportedly fell into a steep construction pit in china despite barriers in signage while carrying a passenger passenger was unharmed and rescued by locals with a ladder but not a good day for autonomous vehicles and finally fried maker of parent and child wellness products and odd fellows of small batch ice cream company partnered on a breast milk flavored ice cream it's not made with human breast milk though but it's intended to replicate the flavor it's described as sweet little salty and smooth with hints of honey and sprinkles of c the tagline is just like mom used to make oh boy hey i'm joseph cox the host of another podcast i think you'll like the four zero four media podcast we're an independent news outlet covering the bleeding edge of technology and how that impacts you every week we discuss our latest stories that you cannot find anywhere else whether that's how ai s is spreading across the internet how ice avail social media or overlook stories about elon musk's federal government takeover we hold tech to account catch me in the rest of the four zero four media gang wherever you listen just search for the four zero four media podcast chat you and for more headlines like that you can subscribe to the show and we'll have more for you tomorrow but in the interim let's welcome our guest from the marketing school podcast neil patel and eric to you to talk about ai in the changing marketing landscape so i wanted to get this kicked off with just some talk about this ai transformation we're kind of going through in the marketing sphere right now would like to know just from you guys just till i cut through the noise what's kind of the biggest gap you're seeing between the hype around ai and how much people are talking about and how many linkedin posts i'm seeing about it and what's actually working what things are actually working for clients right now compared to what you're kind of seeing on the web about all these new tools so what we're really seeing that's working out really well is leveraging ai to make creative at massive scale and i'm not saying remove a human from the element but what we're finding is if a human is like alright i'm gonna help story board this i'm gonna work with ai i already know the objections that our customers are facing the reason they've may choose a competitor over us and i'm gonna create five hundred variations through ai right in i'm talking about the creative you can end up testing them really quickly and seeing what works what doesn't and what platforms like meta you can do to intro the body the conclusion and chop it up in multiple ways so then you can test multiple hooks versus multiple out electrodes and we find this super effective then once you'd have a winning combo you can then end up taking a human and then either spruce it up or you can just create it from scratch using humans instead of ai and then test it again to see if it converts better mh but we've been finding out to work extremely well for companies of all sizes because now creative isn't a thing that only large companies can afford what i'm talking about high quality creative right anyone can do it now with ai i saw the sea of mud water he did a creative using v three v three google tool to make creative and right it cost him maybe a hundred dollars and two hours of his time to use some of it was b roll of people of drinking mud water which is like his product right it was pretty funny you had like an old guy that was like skiing naked and it was like censored and then you had like granny saying she wanted to start a cult that there's a bunch of gran around her it was funny he scripted it he used a handful of tolls and he made something you know you look at this two years ago this would cost hundreds of thousands dollars and months of time you know both neon like we do seo for our clients and so a lot of the content now when it comes to seo it's much more transactional content versus information if you're trying to rank on organic search and we're able to produce it now a lot faster and it's production great quality content where they're still human in the loop and it ranks well and then the thing i've been experimenting with is leveraging cursor plus mc p's to publish things to my work i can call my hubspot data i can call analytics my google search console data it's like i'm playing a video game i used to play online poker like a lot i used to have like sixteen tables open at once wow and now each table is an employee and there's a heads up this play for each one and you're just doing this very quickly right and so though when i say marketers that don't do this are gonna be behind i'm like everyone's got learn cursor now in my opinion so you've replaced these online poker skills with now ai skills i'd love to hear that it's a really really fun change right there yeah it feels like playing a video game honestly i think to feel like everyone's is gonna be doing this i'm i'm guarantee feels gonna be like this very soon too there have been a lot of stories coming out about people using chat or other ai for investing as well so kind of on the same line of that giving it a hundred bucks and like seeing what it could do so there's definitely been that transformation of now automating all of these tasks and especially now i feel like it's kind of a bit wild west where not everybody is up and up on the technology yet but people are slowly getting there and the people that are really really using it or standing out of the packet seems my take on it is if you're already a person who's super curious you're gonna become a hundred x but if you're a person that is naturally not curious and a person that blames other people blames the world it's good amplify in a negative direction so just like money amplifies your nature in a positive or negative way ai amplifies your mind in a positive or negative so you can become like a point one person or a hundred experts and you decide what you wanna do mh something else i've been seeing a ton is about the death quote unquote of seo and how you know ai is becoming answering machine and not a search machine i would like to get from you guys how you think ai is making it harder to hit some goals for marketers right now and what they should be doing to change that yes so we look at seo in today's world as search everywhere optimization to search engine optimization google has roughly thirteen point seven billion searches per day they've been growing you know even though no one really is talking about them compared to like chat gp but that's roughly twenty seven percent of the market that they're controlling if you look at the other platforms like chad probably billion plus searches a day from the numbers that we're seeing online although their user base has just grown they just announced that they have around seven hundred ish million active users per week which is quite a bit then you also have amazon which is around three point five billion searches a day instagram over six billion searches a day there's traffic and volume everywhere you just gotta optimize for all those platforms seo isn't dead it's changed it's harder for the people who are still using the old tactics and what people are making a mistake on seo with is they're just like okay my rankings in traffic have tang from google i'm screwed will have you optimized to be included in the ai or or ai mode a great case study an example of this is hubspot as you know john in which hubspot i believe has three hundred plus articles on crm they use ai to help them out so things like i'm making up the title here the best crm for construction companies with under a hundred employees right and then you're breaking down all the things that hubspot has in their crm solution that's relevant to construction companies then the ll are citing this so when someone's searching on per complexity or chad gp they're pulling from this which is causing them to get a lot of customers yeah and the thing i'll add on to that is maybe fifteen years ago sixteen years ago when i first started in the in the industry organic s seo was very much the only game in town it was organic reach right and now it's organic reach is amazon it's pinterest it's it's instagram it's these other l services right and so i think marketing in one zero one has always been where your customers hanging out so you go to that first maybe mass one channel then you can figure out how to diversify so neil and i we record every week and then i do my youtube channels the reason why i'm a big fan of long form when you have a pillar piece of content you cut it up everything kind of funnels downward and so i just think a lot of traditional seo haven't adapted and when you go on twitter for example all the seo are just blaming other people blaming google i think it's time for seo that that do that to just take responsibility understand that you don't need to try to master everything you can just try to master a couple and then you'll be a lot better but i think everyone has to become a creator moving forward is just a game that you have to play otherwise go hire in an in house influencer no totally makes a lot of sense i i mean i also think one of the biggest things that people can get really good at that maybe is an overlooked idea is just getting really good at prompting just generating prompts for your ai and being able to train it with the best of your abilities to do exactly what you want do you guys have any advice for how to correctly start prompting or any kind of tips and tricks that you use yeah i'll tell you what i wasn't a big fan of being all over prompts maybe a month or two ago on x i made a new bookmark folder called prompts and i start saving them on there but i will say when i use claude code plus cursor now cloud code allows you to make these sub agents and so when i say agents agency you guys is it's like oh my god do i have to build like this in workflow or to zapier your workflow and like you know do all this stuff that i don't wanna do like nobody wants to build workflows man so what i do to club code literally i dictate out exactly what i want and it will create a prompt for that sub agent so let's say i want one to focus on optimizing my pages for conversions i want another one to find high intent keywords or a keyword cannibal customization i can make all these sub employees using cloud code and all i like to do is dictate and then i'll see what the prompt looks like and then i'll edit the prompt in there and it just improves over time and then not only that these are actually doing work for me and i didn't really pay attention to prompt engineering until i started using them as employees mh mh when you're looking at prompts for most people they think of it as just like hey i'm typing something into chat gp and they're just gonna answer something for me and if you're gonna use prompts at the basic level people make mistakes on two fronts the big mistake that i see is one they're not logging into these solutions if you're logging into these solutions they start learning more over time and what you're asking there's history they improve over time based on what you're looking for so if you're not quote unquote the best prompt engineer you know it kind of is like a little handicap where it's helping you out as this learning based on what you actually want versus what you're typing in mh the second thing is is people aren't really specific you can't be generic with your prompts the more specific you get the better of a result you're are output you're gonna end up getting and when i say specific some people try to get too specific where they're asking like fifty things in one prompt and you gotta to give it time to think so try to break it up so then that way yes you can get specific but think about sequential what would you ask first the next then after that to really get what you're looking for the results tend to be better because their goal is to give you an output as quick as possible so if you ask them to do too many things at once the results just aren't gonna be as good versus if you break it up yeah and let me give you some rapid fire ones real quick let's say you want someone that's the world's best seo expert so you lead off with that right and then that they're gonna give you more specific answers what i like to do with my first prompt is i like to say ask me clarifying questions before you give me a response because oftentimes we're very broad with how we're prompting it right we're not thinking through it now here's another interesting thing ninety nine percent of people i don't think do this in enough everyone's like they just default to the model that chat has opened use the o three model if you're using claude use the that use the thinking models right so if you're using o three it's gonna think for you if you're using o three pro or you're using deep research to mc connectors you're gonna get much better responses overall that's gonna help you that's an awesome tip actually i really love the idea of it asking clarifying questions to you because there are so many times where i make a prompt and then i forgot like oh man i should have like specified this one or two things and it coming back to ask clarifying questions is a big thing as well because sometimes it does give information that maybe isn't necessarily wrong but information that doesn't seem right at the time so you need to kinda dig deeper into that as well but eric one important thing a lot of people use a free versions pay the twenty bucks or two hundred or whatever because i know not everyone can afford the tune dollars a month but i believe that cheaper plan is somewhere around twenty bucks a month it's a big difference paying twenty dollars versus using a free solution mh and you may look like man that's twenty dollars but if you're having it too important task for you it's cheaper to pay twenty the is to pay a human yeah so think about it from that perspective if you're a business operator if you're hiring people i like asking this question what are you paying for out of pocket right now for ai so if they're really serious about this stuff really easy question how much are you paying out of pocket for ai right now mh last thing i wanted to hit on with you guys i've noticed now obviously like there's so much opportunity to make content with ai and put it out there do you think there's any problem with that in terms of putting out content that's kind of like mediocre or not exactly incredible looking and definitely looks like it was generated with ai because i think we're still in that kind of field of thought where seeing ai is like very easy to spot but maybe we're gonna come out of it soon but what what do you guys think about kind of making content more quality instead of quantity especially kind of in this era that we're in i think in one to two years nobody's gonna care so my take is it's not gonna matter in in a year to it's already not matter but neil go ahead i have a little bit of a different viewpoint but i know eric didn't go as in depth with his viewpoint so he probably agrees with this the reason eric say it doesn't matter in a few years is the big thing is the quality is naturally gonna improve in this technology in a few years right so that's one thing to keep in mind two people over rate having perfection and marketing it's better to mass produce experiment see what works and then go perfect what's working mh versus perfect things throwing it out to be like oh i just spent all this money and it didn't end up working out but if you are trying to create let's say content like on social media and some aa content doing really well a lot of people don't like it because it's not as personal so at the flip side you know sam ul talks a lot about this people are wanting community more in person connecting with others they still like that personal stuff they're not getting as much as it as a used to because of ai and some platforms are actually trying to detect ai content and remove it so for example i dare anyone listening to this go try creating content from ai text based and posting it on reddit reddit really good at detecting ai content and it just removes it so you don't wanna rely on pure ai content as a lot of the platforms are actually creating human content more than they're creating ai content yeah great out there especially with the text based content on reddit i know they've been very very good about that actually mh at eliminating really kind of a s one quick thing with reddit it's not just detecting the s if it's too structured and it doesn't sound human because ai u has a certain way of structured has a like the headlines structure remove it yeah no that makes a lot of sense especially like oh my got heavy emoji usage is also something huge that comes up especially on the linkedin post you know who's who's log that the chat over there yes yeah but thank you guys so much for v here it's been so great to hear for both of you and yeah definitely good luck and i'll be tuning into marketing school real soon alright that'll do it for us today thanks for tuning into the host daily show where a proud part of hubspot media our editor is robert hart and our executive producer is darren clark we've got a lot more tech and business coverage in our newsletter if you're not subscribed go get sign up the hustle dot c slash email and follows us on instagram at the hustle daily we'll catch you later look i'm gonna be straight with you everybody's talking about ai but most people are just playing around with chat instead of actually making money from it that's why we drop the ultimate crash course to create your own ai side hustle in seven days we're talking real frameworks and strategies from the pros like the founder of the hustle sam par it includes many guides templates the whole nine yard stuff that takes years to figure out condensed into one week stop what you're doing right now and grab it in the show notes your future self will thank you

happy friday everybody today is august eighth i'm john w with maria hud and this is the hustle daily show google just dropped one billion dollars to teach ai skills to university students with over one hundred schools already signing up for what might be the most expensive lesson in how to stay relevant in the job market the better irony training the next generation to work on the same technology that might eliminate the jobs that they're studying for we'll get to that and the biggest business and tech headlines you gotta know right after this hubspot helped tumblr solve a big problem they needed to move fast to produce trending content but their marketing team was stuck waiting on engineers to code every single email campaign now they use hubspot customer platform to email real time trending content to millions of users in just seconds the impact three times more engagement and double the content creation wanna move fast like tumblr visit hubspot dot com okay so let's get started with our headlines today first up we're going to peloton peloton latest pivot will see the fitness company focus more on wellness which includes sleep stress etcetera by investing more into personalized training its strength plus app and features for meditation sleep and possibly nutrition the biking doesn't seem to be working lot of people are selling their bikes still next war parker will end its home tri on program this year as most of its customers now live within thirty minutes of one of its three hundred brick and mortar stores the eye glass company will instead focus on in person sales and virtual try ons trying to lure people into the store and the next some ai news before our ai update ai coding startup cognition is offering buyout to new employees from freshly acquired rival win if they don't think they can handle the company culture which sounds pretty bad is it take nine months of pay or commit to the ceo's promise of above eighty hour work weeks and six days in the office yikes no work life balance there and finally here remember when duo said it was ai first and everyone just kinda lamb ba them and un followed them well it seems that they're turning a corner right now duo reported its second quarter earnings on wednesday with a forty percent jump in daily active users compared to twenty twenty four plus a thirty seven percent rise in paid subscribers from last year quite the change hey i'm joseph cox the host of another podcast i think you'll like the four zero four media podcast we're an independent news outlet covering the bleeding edge of technology and how that impacts you every week we discuss our latest stories that you cannot find anywhere else whether that's how ai s is spreading across the internet how isis avail social media or overlook stories about elon musk's federal government takeover we hold tech to account catch me in the rest of the four zero four media gang wherever you listen just search for the four zero four media podcast chat you soon for more headlines and updates like that you can come back on monday and we'll have them for you through the week but for right now we are going to our ai update of the week with maria from the mind newsletter let's kick it off okay another week same maria welcome back i've been like sift for ai news this week a lot has definitely come up as it does every week but first as is tradition i wanted to know what is something that you came across in ai this past week that you thought was very interesting or weird well a lot has happened as you said a lot of new updates and recently it came out that google deep mind just dropped their genie three you know it looks like sims on like stereo it's a so good it's so good i tried that wow i loved fan fiction i love fantasy mh it has opened like a whole euro prize for little bit i think it's more for gamers so it's a world model that lets you generate and walk through fully interactive environments from just a tax prompt wow you say let's say coastal cliffs during a hurricane and it gives you that in dodging crashing waves in real time it feels like you're there so you can change the weather or make new stuff appear mid gameplay using just words so it's very responsive very consistent and absolutely beautiful cool by way isn't just about gaming it's giving trainer ai agent in limitless universe you know it's like wow that kind of energy and think robotics trainings education or just building wild a simulation environments on the fight so it's so good the realism wow no such as a realism anymore it feels like something out of a fantasy world wow that's really cool i mean good news for any technically minded twilight fan fiction writers i think get there or a gamer that wanted twilight as a gamer but couldn't get it or any gamer or is that didn't get it exactly yeah you know you mentioned education i i wanted to talk about that for a second especially with a google because google this week gave a billion dollars to support ai learning at universities around the us and that's about a hundred us schools that have signed on for this so far how important do you think it is to start people on ai education right now especially at the college level because it seems like it is kinda of bleeding into a lot of careers and especially after this thing you mentioned it could bleed into gaming as well in the future and creation of those kind of things yeah i personally believe that it's a huge move not because i ride a ie ai every day but because you know ai literacy is everything right now so basically giving students free access to real world ai tools like gemini advanced you know these kinds of stuff it's exactly what higher education needs right now it's one thing to teach students about ai you can teach them about ai but it's like a whole other world and whole other thing to let them actually use the same tools right driving innovation and the workplace because the workplace requires say ai you know they don't require for you to understand the history behind the open ai or jam whatever you need to know how to use it so we're talking hands on access to coding research sum optimization and real time data analysis my absolute horrendous nightmare i hate data analysis it comes in and helps me a lot honestly so not obviously it's not just theoretical coursework work mh and it's not just students who win by the way in this university universities get to get cloud credits to run ai based projects without having to spend extra on infrastructure so it's a whole full ecosystem shift which is what we need definitely so you know anybody that is going into the workplace right now requires to have a bit of ai and it needs to start universities of all places yeah and it's it's good news i guess for a lot of companies too that are recruiting talent coming out of college and coming out of university because a lot of these companies are paying for these subscriptions for like ai so they wanna know that these newcomers can actually use them but it's kind of a weird dichotomy here because at one point we're kind of teaching ai a universities and making that more popularized but on another part of it is ai is still kind of impacting jobs and will kind of in the future and we've noticed i feel like this past year this big turnover in people aren't able to get jobs right right out of school and like a lot of people that are unemployed are like quite employ just right out of college because a lot of their jobs like the more lower level jobs can be done with ai so how can i guess younger tech workers use ai to their advantage when sometimes it might be the thing stopping them from getting employed think that's a question everyone is asking yeah but honestly let's be absolutely real here ai is already doing up to like fifty percent of the coding at big companies mh which is very efficient but also as you said it's made it made you junior roles the first to get downsize and people are let go employment growth intake which had been solid for like the past two decades has started to dip especially for workers aged between twenty and thirty and i think our goldman data shows a three point spike in unemployment in that group this year alone so people ask like what do we do now what's the next step first you have to lean into ai without fearing it mh become the person who knows how to use it integrate it into your workflow and optimize it as much as you can learn prompt engineer i know it sounds redundant but you have to learn it fine tune models or build like basically build tools that have others work with ai rather than work against ai so that's how you stay this indispensable the second thing is that you have to think on a higher level here ai might handle routine tasks but doesn't handle strategy doesn't handle ethics it doesn't handle meaning if you can frame problems ai doesn't understand like system wide improvement or user empathy by the way it's a huge thing user empathy is a huge thing people think that ai might replace that it won't i don't think it will because we still need humans or creative edge you're irr replaceable as humans so tell your r ai is shaking the floor we have to build a whole ladder totally from curious tools users to creative strategist to someone who you orchestrate ai not gets replaced by it that's where the opportunity lies in my opinion yeah it seems like it's somebody who can like organize it use it to the best benefits and also know where in the company to allocate resources for it so yeah that makes a lot of sense you know but given that we're making this shift you know we've talked in past week's about electrical bills going up because of like more ai usage eventually and things like that but something else that i wanted to mention is just like cybersecurity and like hacking concerns because they they're kinda coming up and as we become a little more dependent on these kinda like everything in our household is smart or everything is ai capable it seems like that could be a potential route in for some hackers so what do think the solution is there do you think there's also gonna be this huge reckoning in the cyber cybersecurity industry as ai is growing i think on like the worrying scale we should be always on the lookout because if you think like throughout history and that's from a historical point if view pirate and people that steal and people that do atrocities let's say have existed since the dawn of times what if it was on the internet and we've seen you know with gmail out and like with msn even there was a lot of hacking so now with the ai because it it's so fast it's moving really fast we also have to be vigilant like it's not something that you should be worried about because it's ai you should be worried about because people out there wanna do bad stuff so we should probably be worried but like not in a sense where like oh my god it's bad it's not armageddon it's just something that you have to handle right now because of ai so i think at black hat this year researchers showed a poisoned google calendar invites the cut trick jam to turning off your lights or starting a zoom call or even turning on your boiler which is insane that wasn't just a list it's your house basically remotely hijacked because of a text and these are called prompt injection attacks and they're becoming the next big cyber cybersecurity threat and the problem is that l m's are black boxes you don't know how they work to mess with them so you just need to know how to speak their language in the right way and with ai agents now being able to take actions from you online these threats go from annoying to absolutely dangerous yeah we need the ai equivalent of like a seat belt you know as anything else there's always like firewalls and stuff but there should be like strict guard rails and sandbox better validation of commands and obviously yes ai models that i can verify intent not just respond to you know whatever is thrown at them yeah agree we're rushing to integrate ai into everything but we haven't really secured the door and now anyone with like a cleverly worded prompt can sneak in so that yes we have to be absolutely on the go with everything if it was a ai something else someone walks into your house and breaks in you're gonna probably need to defend yourself as a same exact thing but like online mh that's like a rising concern for people and you know we can end on like a different rising concern that maybe somebody's like thinking about cybersecurity that's like oh you know it's not affecting me right now i don't exactly have the things but something that i feel like is affecting people right now is a lot of airlines now are using ai to vary up their pricing and you know the airlines have been doing this since the beginning of time in my view of just like doing a dynamic pricing like things get more expensive things get cheaper you kinda track them on some websites like hopper or kayak but our deals do you think gonna be a little harder to come by nowadays i feel like the travel sector is already kind of inflated with the price and will ai kind of help them inflated it even further i love the concern of like everyone that talks about like the flights and everything u people haven't seen middle east airline with the prices you guys should see that before you come i'm joking my god is it really bad is is it all i think if i need to fly home it's like nine hundred dollars or something that's no season i don't know what's happening anyway but in terms of like delta they're testing ai to price flights more dynamically and that's sparked some panic i would be also panicking if that happened to me if i was living in the us but also by surveillance pricing so the idea that airlines will charge you more just because they can is not nice yeah they're claiming that they're not using personal data that just you know good old fashioned market demand or and forecasting so you should think of it like as an uber search pricing but in the clouds in the sky yeah u here's the thing though airline pricing has always been a black box it's always been this way and ai just makes it faster more adaptive and in in theory way more efficient you know because it's ai would it kill cheap deals i don't think so since the the the flights have become like digitized and online people have found a way to find cheaper fights there's always a deal out there and a few and thousands of others are say me or you or anyone that is trying to book flights or you know try to stop booking overpriced fights the algorithm is going to learn from that so man still talks i guess in my opinion yeah ai kind of might get smarter but so will travelers we're gonna be one step ahead every single time mh so that thirty seven dollar one way to get to chicago might still exist you just might need to be a little sneaky to find that in my opinion yeah you just gotta really dig for those now and i think yeah it's more diligent going forward and i feel like i'm always so paranoid that i see a flight and it's a certain price and then i feel like if i don't buy it at that instant i'm gonna come back in like an hour and it's gonna be a hundred dollars more fifty dollars more or whatever have you and that happens sometimes so i think that's like the big concern here but you're right we will also always find cheaper flights bye if we have to a hundred percent well thanks for coming and maria i'll see you next week next see you next week bye bye alright that'll do it for us today thanks for tuning into the hustle daily show we're a proud part of hubspot media our editor is robert hart and our executive producer is darren clark we've got a ton more tech in business coverage in our newsletter if you're not subscribed go get sign up the dot c slash email and follow us on instagram at the hustle daily and we'll see you later look i'm gonna be straight with you everybody's talking about ai but most people are just playing around with chat instead of actually making money from it that's why we drop the ultimate crash course to create your own ai side hustle in seven days we're talking real frameworks and strategies from the pros like the founder of the hustle sam par it includes mini guides templates the whole nine yard stuff that takes years to figure out condensed into one week stop what you're doing right now and grab it in the show notes your future self will thank you

good morning everybody today's thursday august seventh i'm john w miguel here with juliet at bennett r and this is the hustle daily show plant fitness is apparently peasant territory now as millennials and gen z are flock to invite only gyms with one hundred and fifty person weight lists and one hundred thousand dollar annual memberships we're talking about establishment so exclusive that you need a referral just to pay six five dollars for a workout so how popular are luxury gyms and what brands are out there we'll get to that and the biggest and bad tech headlines and business headlines you got know right after this hubspot helped tumblr solve a big problem they needed to move fast to produce trending content but their marketing team was stuck waiting on engineers to code every single email campaign now they use hubspot customer platform to email real time trending content to millions of users in just seconds the impact three times more engagement and double the content creation wanna move fast like tumblr visit hubspot dot com okay getting started with our headlines today the walt disney c first announced that it will fold hulu into its disney plus app in twenty twenty six a lot of changes come in there disney finally fully acquired hulu in june after paying comcast nine billion dollars for nbc thirty three percent stake so we're gonna bake right into disney plus i like to see some consolidation on the streamers honestly and speaking of disney the company also acquired the rights to stream all monthly wwe premium live events think wrestle summer slam events of that il monthly on espn streaming service starting in twenty twenty six for five years the mouse house paid one point six billion dollars to wwe parent tee ko holdings and the streaming service will cost twenty nine ninety nine per month at launch they're also working out some nfl properties for the service as well so disney making big moves today in streaming next up in the world of dating apps hinge is crushing it right now her match group ceo spencer ro the dating app generated one hundred and sixty eight million dollars in q two revenue which is up twenty five percent year over year and it's on eighteen percent bump in paid users ras off attributed the app success to its focus on intentional and ai tools that help users write better responses from over there we go all the way out to u first ever unicorn us zoom has already upped its value by thirty percent since crossing the one billion dollar valuation mark last march how they do it by doing literally everything what started as an commerce business then expanded into next day deliveries then tacked on a robust fintech wing then for good measure added an express food delivery service us zoom is just three years old and growing fast and finally here the feeling home in semi valley california is available to book on airbnb it's where the nineteen eighty two po guys movie was shot and fans of the film will likely enjoy some optional add ons juliet what are we talking about here for this airbnb some of them make sense ones that you would think of like movie screenings you might want to watch po guys in the po guys home makes sense tours which i guess would probably i don't know would be like here's where this was shot here's where this was shot but the one that is the most exciting to me is and i quote a night that feels watched okay that's a little frightening also considering what air airbnb has been going through the past few years with like potential surveillance allocations by so hosts this is kind of about the nose i like it yeah i would pay someone the haunt me though yeah i really would i would enjoy it a lot get a paid haunting and it's like a haunted house because you get stay over there for the night that's fun yeah and you know at a minimum it looks like pricing on the house starts at eight hundred dollars exceptions being of course you know halloween weekend or something yeah but it sleeps eight i feel like that is so reasonable compared to most of the airbnb that i've ever had to stand that aren't nearly as cool yeah so i think it's a pretty good deal to be haunted but i also think you could do that yourself so you could appoint someone as the ghost you could do like an eight sleeper and then like you know you could take rotations mh one person's haunting hour and then like the next just for eight hours and sleep it's perfect actually it adds up nicely yeah so i think this is a great deal i agree hundred bucks per person maybe try to book it out in advance if you're going for halloween or something because yeah i think that's gonna cost you hey i'm joseph cox the host of another podcast i think you'll like the four zero four media podcast we're an independent news outlet covering the leading edge of technology and how that impacts you every week we discuss our latest stories that you cannot find anywhere else whether that's how ai slot is spreading across the internet how ice avail social media or overlook stories about elon musk's federal government takeover we hold tech to account catch me in the rest of the four zero four media gang wherever you listen just search for the four zero four media podcast chat you okay for more headlines like that you can subscribe to the show and we'll have more for you tomorrow but in the meantime we're getting to our main story of the day and we are talking about luxury gyms so juliet tell me about these luxury gyms who is their audience what is interesting to me about these luxury gyms is that they're not what you might think of they're not e or soho houses necessarily mh they are private fitness studios very small gyms so this is a story from business insider and one of the gyms that they were talking about is not even a gym it's a pilates studio called terrace studios pilates club it's in new york city most of these are gonna be in new york city or los angeles or san francisco one of those markets this terrace studios is only accessible if you are referred by a member you can't just get in there and then once you are referred it is sixty five dollars for a single class right so to put that in perspective the average gym membership in the united states is about forty to seventy dollars per month mh so with just one fifty five minute pilates class you're using up what it would cost to probably join a gym and go every day of the month if you wanted so let's say you're an e equifax member you've got the boo gym i paid two hundred twenty five dollars to go to an x per month mh so it's worth it for me for a variety of reasons but i go like almost every day yeah right and this is just one one hour class right you gotta use it or you lose it i think like with the e of the world we also in new york have a like you know lifetime right then we also have chelsea peers fitness is becoming a big thing in new york that's kinda like the premium tier at least i thought it was until i heard about this because it seems like people are cashing in more on small fitness studios you know things that you would see appear on class pass maybe right but these are sounding a little more exclusive actually than that yeah and i think it seems to be a couple of things one the last time i went to e i was actually super annoyed by it okay because tell me about it my gym going journey started at a twenty four hour fitness which is very cheaper to be more accurate actually started y mca in michigan oh yeah and the thing that i loved initially about those gyms is that they were cheap accessible i eventually switched two e because i got very serious about going for the gym you know i regard it as like a mental health thing for me like i sleep better everything is better mh and so i was going and i still go almost every single day and do a weight training session and sometimes i will go back at night and do a class or a yoga session that is how much i enjoy going to the gym you really make full use that membership that's good to hear and i don't think i'm alone in this i think there are a lot of people who are millennials or gen z who are not drinking they don't wanna go out to the bar every single night and drink right and so they have these other things they do and i am one of these people and what i initially liked about e and why it was worth it for me to spend more money was that i wasn't standing around waiting in line for stuff and also no one ever talks to me which is my favorite part oh that's pretty cool i do not wanna be bothered at the gym i wanna listen to my weird podcast and be left totally alone that's great but the other day when i went there i could not use anything it was like sunday afternoon which is almost always pretty dead and there were just people wandering around like using five machines at a time and i'm just like what the hell is this strange and i felt like my entire day it was kind of like this is not the mental health thing that i go for and then i'd never wait in line for anything because i think it's kind of weird but finally i was like okay i'm just gonna stand here next to this machine and make it very obvious that i'm waiting because i don't know how else to eat like there's nothing else to do so this girl that was just sitting on her phone for like a half an hour final link gets off of and immediately this guy who had previously asked me if i was waiting and goes and sits on it and i'm just like fucking forget it i'm leaving like this is not relaxing it's just like watching people have bad manners and paying a premium for it yes and you know it's such a first world complaint to be like oh sucks no but like it kinda does like they replaced all of their like really boo bath and body products with like this brand that everybody hates oh and so like all these people are now talking shit about e on reddit which i do find them amusing because it is both true but also like you're complaining about some that is such a luxury these gyms are for people who are like looking for even more luxury they do not want to deal with the crowded gym whether that's planet fitness or an e they're like no i wanna get in class i want special instruction from my teacher my trainer whatever class i'm doing i wanna make sure my form is good they want opportunities to socialize but like you know these are much smaller groups you're seeing the same people every single time right there are a lot of these fitness studios that are vetting members for vibes apparently you know they want people who are either there to socialize or who are very serious athlete whatever the vibe is that they're going for so it's really even more curated than what already was a curation and i think a lot of it is just because so many people are now going to the gym and they're especially going in the gym for weight training yeah that used to be something that like mostly mend did and now it's very popular among younger her people including women and so you're seeing a lot of wait times for things like the squat rack or the smith machine and so these smaller curator gyms you're not sitting around waiting for them or you have someone working with you on them so your form is good and also to tell the other person that's just standing there on their phone in the middle of the smith machine doing curls for some reason to get the fuck out yeah you know it it seems like there is kind of this balance with the gym especially at the more luxury kind where you have some people go to socialize some people go because there's no socialize and right where you're talking about with e equifax i guess they've kind of reached a breaking point at a lot of locations where you know nobody interviews you to give you a membership to e equifax you just like can pay for it or you can't pay for it right and with these more exclusive gyms it sounds like it's very much like an application process it's not like a oh you can pay the amount and get in here although i'm sure some of them like one that you mentioned that is in the bi article called dog pound that i wanna hit on really quick that one they're saying is about a hundred thousand dollars a year for unlimited classes and i'm sure they will take your money if you are paying them for that one yeah and i think part of it with a gym like that that's the other key so you've got these people who are fitness enthusiasts or you know they wanna socialize so things like jaime or soho house or what's gonna appeal most to them right but some of these it's about socializing with only the right people and i think with dog pound that has a lot of a list you know celebrities gotta get in shape too right you know you're trying to be in a marvel movie you don't wanna be at planet fitness mh you would be very serious that's right you don't want people to interrupt you i have seen celebrities at my gym and like eventually they go somewhere else i think part of that is like yeah you don't wanna be interrupted during your workout and you especially don't be interrupted during your workout what you're a celebrity and you don't want people taking pictures and photos of you mh so you have to go someplace where that's not gonna happen that's not gonna be allowed and i think that is the peel of a gym like dog pound the one hundred thousand dollar a year unlimited training there are also ones that are geared towards serious professional athletes like you don't even wanna be in that gym if you're not trying to play pro football or be in olympia right there is a gym near me i actually finally figured this out today i have been watching sarah michelle gel workout on instagram for months now like she's always at this gym and everything is branded aloe yoga yes a yoga very popular she's like head toe aloe yoga everything is aloe yoga behind her and she's looking very fit and i'm like okay yeah this makes sense you're coming back to tv is buff summers the chosen one to fight all evil and you know now i think she's wet like forty seven so she's training really hard and i'm like where is this gym that she's always at and it turns out it is in beverly hills it's at aloe headquarters and you can only go if they invite you you must secure an invitation and part of that is like it is celebrities and influencers and they can take photos and videos of themselves and post them like sarah s gel does but they don't have to be worried about like being stocked and you don't have to worry about being in someone else's video when you're like i don't know doing something really weird just trying to do something to the background yeah just trying to hang because sometimes your facebook looks weird if you're doing like a dead lift and it's very heavy i imagine you you look weird you know you don't what want oh yeah no no thank you and yeah i i think like this also kinda opens the door for a lot of people that want to start sort of like a fitness business at least i've noticed like over the past few years there have been a lot more like very specific boutique studios opening up mh in new york that aren't like conglomerate owned right but there are a lot that are opening better kind of a boutique and their own sort of thing which is interesting and it does present a lot of opportunities to like those that want to create their studio and like the fitness space so that's i guess a positive at the end of all this is that like people maybe aren't going for full service gyms as much and if they are they're very very exclusive it seems like yeah i actually thought the ness was interesting that was one of the places highlighted in business insider and they are a tram gym where you dance on a tram oh so i mean it's like it's cardio but you've also got this bail and sal that's fun and i think there is room for these personal trainers or maybe like you know i have invented something or i have a routine that i really like but i don't like being a personal trainer at one of these other gyms where like i have to abide by their rules and their time schedules and they take cut or whatever i think this does open an opportunity if you have a really cool workout and if you can curate this sort of vibe that people are willing to pay for an opportunity to start your own business to make your own money and you know build your own following for sure that's at least like a positive note about it because the negative here as we've all heard from juliet e equifax just ain't what it was sadly i know now they're gonna kick me out and i'm gonna have to go to anytime fitness because that's he a gym nearby oh boy be like why are you looking this gift horse in the mouth and i'll be like because i had to wait nine years to use a squat rack because someone was on their phone and the squat rack that's why yep yep alright that'll do it for us today thanks for lifting with the hustle daily show we're a proud part of hubspot media our editor is robert hart again our executive producer is darren clark we've got more tech and business coverage in our newsletter if you're not subscribed to sign up the hustle dot c slash email and follow us on instagram at the hustle daily we'll see you tomorrow look i'm gonna be straight with you everybody's talking about ai but most people are just playing around with chat instead of actually making money from that's why we drop the ultimate crash course to create your own ai side hustle in seven days we're talking real frameworks and strategies from the pros like the founder of the hustle sam par it includes mini guides templates the whole nine yard stuff that takes years to figure out now condensed into one week stop what you're doing right now and grab it in the show notes your future self will thank you

good morning everybody it's wednesday august sixth i'm john w and this is the hustle daily show japan spent decades begging tourists to visit and now they're so overwhelmed by thirty seven million annual visitors that one farming town literally cut down forty beautiful birch tree is just to stop the instagram hordes begging today we're exploring how the land of the rising sun became the land of the rising tourist complaints and why getting everything you wished for can be a complete disaster we'll get to that and the biggest business in tech headlines you got know right after this hubspot helped tumble solve a big problem they needed to move fast to produce trending content but their marketing team was stuck waiting on engineers to code every single email campaign now they use hubspot customer platform to email real time trending content to millions of users in just seconds the impact three times more engagement and double the content creation wanna move fast like tumblr visit hubspot dot com alright let's get to those headlines first i gotta ask are you enjoying that monthly streaming bill you have of all those services well a new streaming service is coming to you real soon the new service is called howdy by roku and it takes a bit of a different approach to streaming and that it's only gonna cost two ninety nine a month and it'll be ad free that's two dollars and ninety nine cents by the way it boasts a catalog of classic movies and classic series and considering roku recently surpassed ninety million households it'll be interesting to see the numbers on this as we get to the future next coco robotics maker of rolling autonomous delivery robots turned its la fleet into quote immersive mobile brand activations shutters in partnership with prime videos the pickup up a movie starring eddie murphy and pete davidson as two our truck drivers which comes out tomorrow the robo courier are skinned to look like little armored trucks and whether you want them to or not they play a recording from the movie out loud when they make their delivery so enjoy that if you're in the la area next in some candy news jolly rancher went from the eleventh most popular non chocolate candy brand three years ago to number five right now and they did it by leaving their classic hard candy behind owner hershey's says gum gummy ropes and freeze dried candy led the way in sales for jolly rancher and lastly here fast food conglomerate yum brands may have missed its earnings expectations but its champion brands like taco bell and kfc are putting in that work to grow globally this year for example taco bell international and us same store sales both grew four percent for the quarter kfc grew two percent and pizza hut dropped by one percent nobody pizzas like the hut for more headlines like that you can subscribe to the show and we'll have more for you tomorrow in the next day and the day after that but today we're talking about japan a country that spent decades trying to convince tourists to visit and now desperately wishes they would all just go back home thirty seven million visitors in twenty twenty four turned the land of the rising sun into the land of rising complaints and some japanese owners are literally cutting down their most beautiful trees just to make tourists stop coming yeah you heard that right in january twenty twenty five the farming town of ba decided the best way to deal with instagram tourists was to fire up some chainsaw and eliminate about forty decades old birch trees that had become a social media sensation it's kinda like the real world equivalent of this is why we can't have nice things except instead of your college roommate breaking your stuff it's hoard of selfie stick wielding tourists tram through private farmland so let's back up and talk about how we got here because this is a master class and be careful what you wish for for years japan struggled with tourism the country was seen as expensive difficult to navigate for foreigners and culturally intimidating the government spent massive amounts of money trying to attract international visitors and now mission accomplished perhaps a little too well a record as i mentioned thirty seven million tourists visited japan in twenty twenty four representing an almost fifty percent increase from twenty twenty three that's more than the entire population of canada deciding to vacation in japan in a single year this influx was fueled by a perfect storm a cheap yen making everything affordable for foreign visitors and new luxury hotels gourmet restaurants and the discovery of largely undiscovered towns rich in history if you're a tourist plus let's be honest japan became the instagram destination azure with everyone from gen z backpack packers to tom brady posting photos of themselves in samurai ga but here's where things get interesting and by interesting i mean kind of a complete disaster for the japanese quality of life the tourism boom is putting japan's famous concept of o tan which is their deeply ingrained tradition of honoring guests to the ultimate test and frankly ol ten is losing take ba our tree murdering town of nine thousand people this place used to be so quiet that residents could walk for miles without seeing another seoul but now it's swarming with tour buses because someone posted photos of the rolling fields and birch trees on instagram and ji the chinese social media platform the tourists weren't just inspiring scenery from a respectful distance no no they were tram through private farmland like they owned the place the town installed cameras actually that would trigger warnings in multiple languages and snap photos of tres did this stop anyone no of course not traffic regularly ground to a halt as visitors stopped photograph these now extinct birch trees tour buses jammed the streets of a farm community that was never designed for that kind of traffic it got so bad that the town council essentially said you know what cut down these trees officially they claimed the birch were blocking sunlight from reaching crops but these trees had been there for decades everybody knows the real reason and the tragic part here is that the tree massacre didn't even work now they're taking photos of the town's flowers and something called the blue pawn which gets its color from naturally occurring aluminum hydroxide and lime because apparently nothing says vacation memories like a chemically tinted pond ba response they're now charging parking fees for visitors but ba isn't alone in the tourism nightmare across japan communities are dealing with what can only be described as visitor fatigue in tokyo some restaurants are turning away non japanese diners ostensibly due to language barriers and limited staffing but really because they're just tired of dealing with tourists who don't understand local customs kyoto had to post signs explaining basic human etiquette visitors no eating while walking no blocking streets no loud talking think about that for a second they literally had to create signs to tell grown adults to not be obnoxious in public pretty crazy in kyoto famous gui district where narrow lanes are lined with traditional wooden houses camera wielding tourists were literally crowding ge trying to go about their work at the base of mount fuji officials built an eight foot high barrier to block an overcrowded viewing spot and the tourist response was that they poked holes in the barrier to get their shots anyway the barrier was eventually taken down before a typhoon but not before proving that some people will literally destroy infrastructure for a better camera shop the economic impact is real and troubling with so many visitors driving up demand real estate hotel and restaurant prices have skyrocketed some japanese people are starting to avoid their own country's most popular destinations simply because they can't afford them anymore this has gotten so bad that an ups start political party called san which questions the benefits of increased tourism and opposes excessive acceptance of foreigners had a surprisingly strong showing in the july twenty twenty four elections when tourism backlash becomes a legitimate political platform you know things have gone off the rails the numbers tell the story here nearly three quarters of all overnight foreign stays are concentrated in just five of japan's forty seven this means that the other forty two are watching tokyo kyoto osaka and a few others get absolutely crushed while they say relatively few benefits from the tourism boom some attractions are now implementing two tier pricing systems higher fees for foreigners though diplomatic they call it a discount for locals the na inn shrine and fu started charging overseas visitors two dollars to see their massive buddha statue while locals get in free it's kinda like a cover charge for being foreign and i'm not opposed i'm really not the japanese government and tourism industry are scrambling to find solutions here and some of them are pretty clever both major airlines ana omni nip upon airways and japan airlines are trying to redirect tourists to lesser known regions jl now offers free domestic flights to international passengers essentially b them to leave tokyo and explore somewhere else h resorts which operates more than sixty properties across japan is partnering with airlines to offer package deals that combine flights and hotels in places like alm and yam as alternatives to kyoto during cherry blossom season they're literally paying people to not go to the popular places marriott is also operating twenty nine hotels in smaller towns under the fair field brand hoping to get visitors to rent cars and explore japan's highway rest areas which offer local produce and crafts the idea is to turn tourism into a road trip experience rather than a city hopping instagram expedition but here's the problem with dis tourism it just moves the crisis to places that are even less equipped handle it ba is a perfect example a farming town of nine thousand people suddenly dealing with tour buses and parking problems because someone decided to promote rural alternatives to urban destinations what's particularly frustrating is that this crisis was entirely predictable japan isn't the first place to deal with over tourism southern europe has struggling with this for years in some places residents have literally started shooting water pistols at tourists and protesting airbnb rentals that drive up local housing costs but japan situation is uniquely challenging because of their cultural emphasis on hospitality and politeness it's incredibly difficult for japanese communities to tell tourists to buzz off and their entire cultural framework is built around accommodating guests so instead they resort to desperate measures like cutting down trees and building barriers the irony pal japan spent decades building its tourism infrastructure marketing itself to international visitors and creating the very instagram worthy experiences that are now destroying local quality of life they succeeded so well in making themselves attracted to tourists that they've made themselves unattractive and una unavoidable to their own residents that's the fundamental challenge facing japan right now how do you maintain your cultural values of hospitality while protecting your communities from being loved to death how do you benefit economically from tourism without letting destroy the very things that make you worth visiting in the first place the answer isn't just cutting down trees but it might involve some uncomfortable conversations about limits sustainability and whether economic growth is worth sacrificing quality of life japan's tourism crisis is a cautionary tale for every destination that dreams of this viral fame because sometimes getting everything you wished for turns out to be the worst thing that could have happened to you just ask those forty trees in ba oh wait you can't they're gone alright that'll do it for us today thanks for tuning into the hustle daily show for a proud part of hubspot media our editor is robert hart and our executive do series darren clark we've got a lot more tech and business coverage in our newsletter if you're not subscribed sign up at the hustle dot c slash email and follow us on instagram at the hustle dale see tomorrow here's what blows my mind most people are sitting around waiting for their boss to give them a raise while millionaires are building income streams in their spare time entrepreneur and creator marina mcgill crack the code on this she built more than ten income streams that now pull in over one hundred thousand dollars a month she shared the secret sauce with our team so now we're sharing it with you exactly how she did it this guy gives you practical step by step strategies you can actually implement so just pick just one income stream from her guide and watch what happens stop what you're doing right now and grab it in the show notes six months from now and you'll be glad you did