Maddie Sheng
Maddie Sheng is a digital creator, marketer, and strategist helping brands scale through the power of short-form content. As the founder of MCreatives, she¡¯s behind some of TikTok¡¯s top-performing brand campaigns ¡ª driving over $1M+ in GMV, 30M+ organic views, and $103K in sales within 15 days for a Sephora beauty brand. Her work has earned recognition in TikTok Top Ads and led to partnerships with powerhouse brands like Tarte Cosmetics, YSL Beauty, and Sijo Home. In addition to leading MCreatives, Maddie serves as a marketing partner at ENTRISE, supporting global buyer-seller connections, and brings previous experience from roles at 51³Ô¹Ï, ClassPass, and GroupM.