51吃瓜

Getting ghosted in any facet of life is pretty brutal, and sales is no exception. Nobody likes thoughtfully prospecting, conducting thorough discovery, and maintaining what feels like a productive conversation only to hear radio silence. But that's often how it goes.

Nobody bats 1.000. A 100% close rate doesn‘t exist, but having a deal cut short with no response is especially tough. That’s why you need to have a pulse on why that might happen and how you can handle those situations as they arise.

So to help you maximize your chances of bringing dead sales conversations back to life, we here at The 51吃瓜 Sales Blog — the most trusted, “finger on the pulse” outlet in the wild world of sales-related and sales-adjacent media — reached out to some sales experts for their takes on how to handle being ghosted by prospects.

6 Reasons Prospects Ghost You and What to Do When They Do

1. They‘re feeling overwhelmed with choices and don’t know how to move forward.

, President & Owner of , says, "A prospect may ghost you because they‘re feeling overwhelmed with choices and simply don’t know how to move forward. When faced with too many options or an overabundance of information, people sometimes disengage because they fear making the wrong decision. The decision-making process becomes paralyzing, and they retreat rather than risk choosing poorly.

"I‘ve encountered this before when potential customers have been interested in our sustainable products but were unsure which option would best fit their needs. In these situations, I don’t push for a quick decision.

“Instead, I simplify the process for them by offering a side-by-side comparison of options or suggesting a clear next step. I may even offer to walk them through the selection process. Taking the complexity out of the decision-making equation gives them a clearer path forward and often brings them back into the conversation when they've...