Lee McKnight Jr.
Lee McKnight Jr. is Vice President of Sales and Marketing at RSW/US, a leading outsourced business development firm for ad agencies and marketing services firms. With nearly a decade at RSW/US and a background in professional services sales, Lee helps agencies generate more qualified leads, close more deals, and build predictable new business pipelines. He specializes in breaking the cycle of inconsistent prospecting through targeted, multi-channel outreach that includes email, social, phone, and direct mail. Lee’s insights have been featured in Adweek, MarketingProfs, The Drum, and on leading industry podcasts like Build a Better Agency. In addition to his client-facing work, he regularly contributes thought leadership through the RSW/US blog, newsletter, and annual industry reports, including the widely cited RSW/US New Year Outlook Report. A graduate of the University of Kentucky and Samford University School of Law, Lee combines strategic thinking, sales expertise, and creative communication to help agencies win new business in a competitive, rapidly evolving market.
