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Adam Lambert

Adam Lambert is a SaaS product marketing and content leader known for blending creative storytelling with data-driven strategy. With a background that spans Super Bowl ad campaigns and hypergrowth SaaS scaleups, he’s built high-performing marketing engines from scratch and helped brands like Calendly, Pequity, and Leiga drive adoption, retention, and revenue. As a Director of Product Marketing and founder of PLG Agency, Adam specializes in product-led growth strategies, demand generation, and conversion optimization. He holds a Master of Fine Arts in Creative Writing from the University of Montana and remains the most published poet in the program’s history—a creative foundation that informs his sharp, effective messaging. Adam’s work has earned him accolades like Company MVP at Jolt Software, and he brings a unique blend of creativity, precision, and performance to every project.