While TikTok is a newer platform, it has made strides in proving itself as a must-have platform for brands, businesses, and creators looking to grow an engaged audience and advertise themselves.
Whether you¡¯re just starting on the platform or you¡¯re looking to learn more about the state of advertising on TikTok, this post will go over critical stats to know.
TikTok Advertising Stats To Know
- TikTok has 1 billion global daily active users. ()
- Of marketers that buy paid ads on social media, 65% purchase them on TikTok. (51³Ô¹Ï Blog)
- Marketers say that TikTok is the second most effective platform for video content. (51³Ô¹Ï Blog)
- 36% of consumers want to learn about products through short-form videos like TikToks or Reels. (51³Ô¹Ï Blog)
- Gen Z is discovering and buying products on social media more than any other generation. (51³Ô¹Ï Blog)
- Amazon and HBO spent the most money on TikTok ads in the U.S. between January and May of 2022. ()
- A recent Kantar survey found that 67% of respondents agreed that ads on TikTok capture their attention, which is a 10% lead on other social media channels. ()
- 52% of TikTok users in the U.S. said that advertisements they saw on the platform were fun and engaging. ()
- TikTokers are twice as likely as users of other social channels to recommend something they¡¯ve discovered on TikTok. (
- 43% of users try something or go somewhere new after seeing it at least once on TikTok. ()
- 58% of users say they¡¯re more likely to talk about a brand or share an ad if a video features a song they like. ()
- Ad content created for TikTok and in partnership with creators has a 93% higher engagement rate. ()
- 71% of TikTokers say that TopView ads, which have a longer run time, successfully capture their attention.
- In-Feed ads on TikTok achieve 23% higher detail memory than TV ads. ()
- 55% of users say TikTok helps them discover new things. ()
Topics:
Social Media Marketing