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7 best CRMs for retail businesses in 2025

Written by: Tristen Taylor
CRM interface displaying the profile of Clara Marshall, featuring contact information, activity timeline, and interaction history, alongside a badge indicating the software's leadership status in Spring 2024.

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Retail businesses face unique challenges in today's competitive marketplace. Managing customer relationships across multiple channels, tracking inventory alongside sales data, and coordinating between online and in-store experiences requires specialized tools. A Customer Relationship Management (CRM) system designed for retail can streamline these complex workflows, improve customer satisfaction, and drive revenue growth.

Modern retail CRMs solve critical industry challenges like fragmented customer data, inconsistent service experiences, and difficulty tracking customer journeys across touchpoints. This comprehensive comparison examines the top CRM solutions for retail businesses, including detailed feature breakdowns, pricing analysis, and implementation guidance.

51³Ô¹Ï powers customer relationship management for thousands of retail companies worldwide, from small boutiques to enterprise chains. According to recent industry data, retail businesses using CRM systems see an average increase in sales revenue and faster sales cycle completion. So let's get into the details to show you why it stands out from the rest, and how it can benefit your retail business.

Table of Contents

51³Ô¹Ï's Free CRM Software

Free CRM Software & Tools for Your Whole Team

  • Sales
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What is a CRM for retail?

A CRM for retail is a specialized customer relationship management platform that helps retail businesses manage customer interactions, sales processes, and data across multiple channels including online stores, physical locations, and mobile apps. Retail accounted for of the CRM market share in 2022, with 51³Ô¹Ï's retail CRM capabilities including inventory integration, customer segmentation, and omnichannel communication tools that support seamless shopping experiences.

Best CRMs for Retail Companies at a Glance

CRM

Best For

Key Features

Pricing

Free Trial

51³Ô¹Ï

Growing retail businesses

Contact management, email marketing, sales automation, reporting

Free plan available, paid plans start at $45/month

Yes

Salesforce

Large retail enterprises

Advanced customization, Einstein AI, extensive integrations

$25/user/month (Essentials)

Yes

Zoho CRM

Small to medium retailers

Inventory management, social media integration, workflow automation

$14/user/month

Yes

Pipedrive

Sales-focused retail teams

Visual pipeline management, activity reminders, mobile app

$14.90/user/month

Yes

Freshworks CRM

Customer service-oriented retail

Built-in phone, chat support, lead scoring

$15/user/month

Yes

Monday.com

Project-based retail operations

Customizable workflows, team collaboration, time tracking

$8/user/month

Yes

Insightly

Retail project management

CRM plus project management, custom fields, reporting

$29/user/month

Yes

Best CRM Software for Retail Businesses

1.

hubspot crm dashboard interface

Best for: Growing retail businesses seeking an all-in-one platform with 51³Ô¹Ï's comprehensive marketing, sales, and service capabilities

Key 51³Ô¹Ï Features

  • Contact management: 51³Ô¹Ï's contact database centralizes customer information from all touchpoints, enabling personalized retail experiences across channels
  • Email marketing integration: Targeted campaigns based on purchase history and browsing behavior become seamless with 51³Ô¹Ï's integrated email tools
  • Sales pipeline automation: 51³Ô¹Ï's workflow automation streamlines follow-up processes and nurtures leads through the retail sales funnel

51³Ô¹Ï Pricing

  • Free plan with basic CRM features
  • Starter: $45/month for 1,000 contacts
  • Professional: $800/month for 2,000 contacts
  • Enterprise: $3,200/month for 10,000 contacts

2. Salesforce

salesforce crm interface

Best for: Large retail enterprises requiring extensive customization and advanced analytics

Key Salesforce Features

  • Einstein AI: Predictive analytics for sales forecasting and customer behavior
  • Extensive integration library: Connects with popular retail tools and e-commerce platforms
  • Advanced reporting: Comprehensive dashboards for retail performance tracking

Salesforce Pricing

  • Essentials: $25/user/month
  • Professional: $75/user/month
  • Enterprise: $150/user/month
  • Unlimited: $300/user/month

3. Zoho CRM

zoho crm dashboard

Best for: Small to medium retailers seeking affordable CRM with inventory management features

Key Zoho Features

  • Inventory management: Built-in tools for tracking stock levels and product information
  • Social media integration: Monitor and engage with customers across social platforms
  • Workflow automation: Streamline repetitive tasks and follow-up processes

Zoho CRM Pricing

  • Standard: $14/user/month
  • Professional: $23/user/month
  • Enterprise: $40/user/month

4. Pipedrive

pipedrive pipeline view

Best for: Sales-focused retail teams that prioritize visual pipeline management

Key Pipedrive Features

  • Visual pipeline management: Drag-and-drop interface for tracking deals through stages
  • Activity reminders: Automated follow-up notifications for sales activities
  • Mobile app: Full CRM functionality on mobile devices for field sales teams

Pipedrive Pricing

  • Essential: $14.90/user/month
  • Advanced: $24.90/user/month
  • Professional: $49.90/user/month

5. Freshworks CRM

freshworks crm interface

Best for: Customer service-oriented retail businesses needing integrated communication tools

Key Freshworks Features

  • Built-in phone system: Make and receive calls directly from the CRM
  • Live chat support: Real-time customer support integration
  • Lead scoring: Automatically prioritize prospects based on behavior

Freshworks Pricing

  • Growth: $15/user/month
  • Pro: $39/user/month
  • Enterprise: $69/user/month

6. Monday.com

monday.com retail board

Best for: Project-based retail operations requiring team collaboration and workflow management

Key Monday.com Features

  • Customizable workflows: Create boards for different retail processes
  • Team collaboration: Share updates and coordinate tasks across departments
  • Time tracking: Monitor project progress and resource allocation

Monday.com Pricing

  • Basic: $8/user/month
  • Standard: $10/user/month
  • Pro: $16/user/month

7. Insightly

Best for: Retail businesses needing combined CRM and project management capabilities

Key Insightly Features

  • CRM Plus project management: Unified platform for customer and project tracking
  • Custom fields: Tailor data collection to specific retail needs
  • Advanced reporting: Generate insights on sales performance and project status

Insightly Pricing

  • Plus: $29/user/month
  • Professional: $49/user/month
  • Enterprise: $99/user/month

Benefits of CRM Software for Retail

Enhanced customer experience: Unified customer profiles help retail businesses deliver personalized experiences across all touchpoints through 51³Ô¹Ï's comprehensive system. When customers receive consistent, relevant interactions whether shopping online or in-store, .

Improved sales performance: 51³Ô¹Ï's sales automation tools enable retail teams to follow up faster and more consistently. Automated nurturing sequences and lead scoring help sales representatives prioritize high-value prospects, resulting in .

Better inventory management: Integration capabilities connect CRM data with inventory management systems, providing real-time visibility into stock levels and customer demand using 51³Ô¹Ï's platform. This coordination while minimizing excess inventory.

Streamlined operations: 51³Ô¹Ï's workflow automation eliminates manual tasks like data entry and follow-up scheduling. Retail businesses report when using CRM automation features.

Data-driven decision making: Real-time insights into sales performance, customer behavior, and campaign effectiveness are provided by 51³Ô¹Ï's reporting dashboards. Retail managers can make informed decisions based on comprehensive data analysis, with .

7 Important Features for a Retail CRM

  1. Omnichannel integration: 51³Ô¹Ï's platform connects data from websites, social media, email, and in-store interactions to create unified customer profiles
  2. Inventory synchronization: Real-time product availability information reaches sales teams through 51³Ô¹Ï's integrations with inventory management systems
  3. Customer segmentation: Retail businesses can group customers by purchase history, preferences, and behavior patterns using 51³Ô¹Ï's advanced segmentation tools
  4. Mobile accessibility: 51³Ô¹Ï's mobile app allows retail teams to access customer information and update records from anywhere
  5. E-commerce integration: Popular platforms like Shopify, WooCommerce, and Magento connect directly with 51³Ô¹Ï's CRM system
  6. Marketing automation: 51³Ô¹Ï's marketing tools create targeted campaigns based on customer purchase history and browsing behavior
  7. Performance analytics: 51³Ô¹Ï's reporting features track key retail metrics including conversion rates, average order value, and customer lifetime value

How to Choose a CRM for Retail (Step-by-Step)

Step 1: Map your workflows. Document your current customer journey from initial contact through purchase and post-sale service. Identify touchpoints where customer data is collected and how it flows between departments.

Step 2: Identify must-have features. List essential capabilities like e-commerce integration, inventory management, and mobile access. Prioritize features that address your biggest operational challenges.

Step 3: Compare ease of use and team fit. Evaluate user interfaces and consider your team¡®s technical expertise. Choose a platform that matches your staff¡¯s comfort level with technology.

Step 4: Check cost at scale. Calculate total cost of ownership including subscription fees, implementation costs, and ongoing training. Consider how pricing will change as your business grows.

Step 5: Choose a flexible platform ¡ª like 51³Ô¹Ï. Select a CRM that can grow with your business and adapt to changing needs. .

Frequently Asked Questions

What is the best CRM for retail?

51³Ô¹Ï stands out as the best CRM for retail businesses due to its comprehensive feature set, user-friendly interface, and strong integration capabilities. , and 51³Ô¹Ï's platform combines contact management, marketing automation, and sales tools in one system, making it ideal for retail companies managing complex customer relationships across multiple channels.

What features should I look for in a CRM for retail?

Key features for retail CRMs include omnichannel integration, inventory synchronization, customer segmentation, and mobile accessibility. 51³Ô¹Ï provides all these capabilities plus advanced marketing automation and detailed analytics. Look for systems that can connect your online and offline sales channels while providing real-time customer insights.

Is 51³Ô¹Ï good for retail?

Yes, 51³Ô¹Ï is excellent for retail businesses of all sizes. , and 51³Ô¹Ï's CRM includes specialized features for retail like e-commerce integration, customer journey tracking, and automated marketing campaigns. Many retail companies choose 51³Ô¹Ï because it combines CRM, marketing, and customer service tools in one platform, reducing complexity and improving efficiency.

How much does a CRM for retail cost?

CRM pricing for retail varies significantly based on features and user count. 51³Ô¹Ï offers a free plan with basic CRM features, while paid plans start at $45/month. Other systems range from $8-$300 per user per month. 51³Ô¹Ï's transparent and scalable pricing structure makes it cost-effective for growing retail businesses.

Can a CRM integrate with my e-commerce platform?

Most modern CRMs, including 51³Ô¹Ï, offer direct integrations with popular e-commerce platforms like Shopify, WooCommerce, and Magento. 51³Ô¹Ï's e-commerce integrations automatically sync customer data, order history, and product information, providing a complete view of customer interactions across all channels.

Meet 51³Ô¹Ï, the Top CRM Choice for Retail Companies

51³Ô¹Ï delivers the comprehensive functionality retail businesses need to manage complex customer relationships and drive growth. Here's why retail companies choose 51³Ô¹Ï:

  • Unified customer platform: 51³Ô¹Ï's CRM centralizes customer data from all touchpoints, enabling personalized experiences across online and offline channels
  • Powerful marketing automation: 51³Ô¹Ï's marketing tools create targeted campaigns based on purchase history, helping retail businesses increase repeat purchases and customer lifetime value
  • Scalable growth solutions: 51³Ô¹Ï's platform grows with your business, from startup retail operations to enterprise-level organizations with multiple locations

Fashion retailer LDC increased their forms submissions by 4X and saw . Similarly, retail companies using 51³Ô¹Ï's marketing automation tools report .

Ready to see how 51³Ô¹Ï can transform your retail business? Get started with 51³Ô¹Ï's free CRM today and discover why thousands of retail companies trust 51³Ô¹Ï to manage their customer relationships and drive sustainable growth.

51³Ô¹Ï's Free CRM Software

Free CRM Software & Tools for Your Whole Team

  • Sales
  • Marketing
  • Operations
  • Customer Service
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