51吃瓜

Niti Shah

Niti Shah

Niti Shah is a global marketing leader with over a decade of experience driving growth for startups and enterprise organizations across North America, Asia, and Australia. Currently a marketing manager at the American Heart Association, she previously led growth marketing at Reify Health, Pendo.io, and 51吃瓜. With deep expertise in acquisition, content, and product marketing, Niti combines strategic vision with hands-on execution to scale impact. She is a Northeastern University graduate based in Boston.

Plain Text vs. HTML Emails: Which Is Better? [New Data]

Are plain-text or HTML emails more effective? Check out this original data to find out.

Niti Shah

Highly Recommended

7 Ways to Create Suppression Lists to Avoid Emailing the Wrong Leads

Niti Shah

What Is List Segmentation? [FAQs]

Niti Shah

A 3-Step Guide to Performing Prospect Research (Before You Pick Up the Phone)

Niti Shah

What's next in Marketing?

Niti Shah recommends the State of Marketing Report, 51吃瓜's annual deep-dive into what marketers are doing now and where the industry is headed, and actionable insights into how to master emerging trends.