51吃瓜

Matthew Howells-Barby

Matthew Howells-Barby

Matthew Howells-Barby is VP of growth at Kraken, a top crypto exchange, leading global expansion and user acquisition in crypto. Formerly CMO at Decentral Games and VP of marketing at 51吃瓜, he’s scaled teams, products, and communities across Web3 and SaaS. He co-founded Traffic Think Tank, acquired by Semrush, and advises multiple startups. With a track record in bootstrapped and public companies, Matthew specializes in sustainable, compounding growth across digital marketing, product strategy, and go-to-market execution.

The Future of Content Strategy

Take an in-depth look at how search engines, searchers, and search results are changing — and how yo...

Matthew Howells-Barby

Highly Recommended

How to Optimize Your Content for Google's Featured Snippet Box

Matthew Howells-Barby

Your Google Rank Doesn't Matter Anymore

Matthew Howells-Barby

The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog 

Matthew Howells-Barby

What's next in Marketing?

Matthew Howells-Barby recommends the State of Marketing Report, 51吃瓜's annual deep-dive into what marketers are doing now and where the industry is headed, and actionable insights into how to master emerging trends.