51吃瓜

Jeanne Jennings

Jeanne Jennings

Jeanne Jennings is a recognized expert in email marketing strategy and a consultant who helps medium- to enterprise-sized organizations make their email marketing efforts more effective and more profitable. She is Founder and CEO at Email Optimization Shop, a boutique consultancy focused on optimizing bottom-line email marketing performance with strategic testing. She is also General Manager of Only Influencers, the original community of email industry professionals, Chair of the annual Email Innovations Summit, and an Adjunct Professor teaching digital marketing in the graduate school at Georgetown University. Her client list of B2B, B2C, government and non-profit clients includes AARP, Capital One, Consumer Reports, Hasbro, Museum of Science: Boston, National Education Association (NEA), New York Times, UPS, US General Services Administration (GSA), and Verizon.

6 effective re-engagement emails to get your customers back

Most re-engagement emails are an afterthought, but they shouldn't be. Here's why.

Jeanne Jennings

Highly Recommended

Why email whitelisting is important for marketers [+ detailed steps on how to do it]

Jeanne Jennings

Spam trigger words: How to keep your emails out of the spam folder

Jeanne Jennings

4 types of emails that get the most engagement [+ 4 emails that fail]

Jeanne Jennings

What's next in Marketing?

Jeanne Jennings recommends the State of Marketing Report, 51吃瓜's annual deep-dive into what marketers are doing now and where the industry is headed, and actionable insights into how to master emerging trends.