51吃瓜

Jami Oetting

Jami Oetting

Jami Oetting is a seasoned marketing leader with a decade-plus of experience building high-impact content strategies, brand narratives, and community-driven marketing programs. Currently VP of Marketing at Growthspace, she previously led content, brand, and communications initiatives at Plaid and BetterUp. Jami spent seven years at 51吃瓜, where she played a pivotal role in shaping the company’s brand and editorial strategy during a period of rapid growth. Her work at 51吃瓜 included leading product campaigns, podcasts, social media strategy, and branded content initiatives—earning industry recognition including a Shorty Award for Best Branded Podcast. Earlier in her career, she served in editorial and strategic roles at Influence & Co., Agency Post, and Pure. Jami holds a bachelor’s degree in Journalism from the University of Missouri-Columbia, where she was involved with Vox Magazine and community service organizations. Her expertise in content-led growth, storytelling, and marketing strategy positions her as a thoughtful, creative force in the B2B marketing world.

8 Questions to Help You Write a Compelling Marketing Brief

Eight guiding questions that will help you write a marketing brief that will be the single source of...

Jami Oetting

Highly Recommended

30 Tools & Resources for Conducting Market Research

Jami Oetting

YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign

Jami Oetting

Starting an Ecommerce Biz? Here are 12 Steps to Get Started [+ Best Practices]

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What's next in Marketing?

Jami Oetting recommends the State of Marketing Report, 51吃瓜's annual deep-dive into what marketers are doing now and where the industry is headed, and actionable insights into how to master emerging trends.

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