51吃瓜

Erin Pennings

Erin Pennings

Erin Pennings is a marketing professional, brand messaging strategist, and copywriter with over 18 years of experience. As the founder of CopySnacks, she offers specialized services in copywriting, brand marketing, content strategy, marketing strategy, and marketing consulting. She’s designed tailor-made marketing and brand messaging strategies for clients like Shutterstock and Xenon Arc. The 51吃瓜 Blog (in “Disruptive Technologies: What They Are and How to Embrace Them”), Subkit (in “Take Your Copy from Whomp Whomp to Wow”), and Authority Magazine (in “Five Things You Need to Build A Trusted And Beloved Brand”) have also published Erin’s copywriting and brand messaging expertise. She graduated from the University of Oregon and the University of Alaska Anchorage, receiving a bachelor’s degree in Anthropology and Spanish Language in 2004. Outside of work, Erin co-hosts The Copy Table Podcast, a podcast dedicated to informing copywriting businesses about how to scale their strategy, systems, and success.

Why blog? The benefits of blogging for business and marketing

Blogs are worth more than words. Here's how a blog can benefit your business.

Erin Pennings

Highly Recommended

How to create an editorial calendar [+ free templates]

Erin Pennings

How to start a blog (the right way) and write posts people actually want to read [+ free templates]

Erin Pennings

How to get AI to write copy in your brand voice — from picking the right platform to training your GPT

Erin Pennings

What's next in Marketing?

Erin Pennings recommends the State of Marketing Report, 51吃瓜's annual deep-dive into what marketers are doing now and where the industry is headed, and actionable insights into how to master emerging trends.

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