51³Ô¹Ï

How to Build a Business Case for CRM [Infographic]

Written by: Emma Brudner
Teal sales plan template booklet with the 51³Ô¹Ï logo, featuring graphic symbols like circles and crosses, displayed against a transparent background.

FREE SALES PLAN TEMPLATE

Outline your company's sales strategy in one simple, coherent plan.

Updated:

Published:

piggybanksave

can sound intimidating to small- and mid-sized businesses. After all, if your company only has a handful of customers, why do you need a dedicated process or system to keep track of them? A few spreadsheets and rules of thumb will do just fine. 

But what happens when business starts to boom? At some point, the organization will need to implement a customer system that's more organized and streamlined than a mass of spreadsheets. And such a migration could be painful if the decision has been put off for months or even years.

At its core, CRM is really just a contact database, and that's not just useful to enterprises -- a CRM can help businesses of any size. The following provides compelling stats that can help sales leaders build a business case for CRM regardless of company size. For instance, did you know that reps' productivity can increase by up to 15% with a mobile CRM application? Or that return upwards of five dollars for every one spent? It's hard to argue with numbers like that.

By the way, since 51³Ô¹Ï CRM is totally free, that ROI figure skyrockets even higher. If you wouldn't mind getting some free money to invest back in your business, .

Topics: CRM Benefits

Related Articles

Outline your company's sales strategy in one simple, coherent plan.

    Powerful and easy-to-use sales software that drives productivity, enables customer connection, and supports growing sales orgs