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When Instagram released Threads in July of 2023 as a competing platform to X (previously Twitter), I’ll admit that I was unconvinced it would make a splash. But here we stand in 2025: Threads has surpassed TikTok and Instagram in the social apps category in Apple’s App Store. Not everyone’s using it, but those who do say it’s a digital marketing powerhouse.

Post-launch, Threads quickly gained traction as one of the fastest-growing social platforms in 2023. While the initial buzz may have faded, Threads still remains an untapped goldmine for marketers looking to elevate their social media strategy.

Threads content is a real contender for your attention in 2025. It’s blown skeptics (like me) out of the water. Let’s look at how to get started on the platform, examples of successful posts, and tips from marketers on how to develop your Threads strategy.

Table of Contents

• Overview of Instagram Threads
• How to Set Up a Threads Account
• How to Use Threads
• 5 Threads Tips From Marketers (+ Examples)
• Brands to Follow on Threads

Overview of Instagram Threads

Threads allows brands to connect, curate, and quickly share content. It gained popularity rapidly — due in part to its focus on providing a simplistic, casual approach to social media.

With its intuitive user interface and seamless integration with Instagram, Threads became a popular platform for brands across industries.

Threads Statistics

Let’s take a look at Threads by the numbers.

• Explosive growth. Threads exploded with within its first week. This feat made it the fastest-growing social media platform ever. By the end of 2024, Threads had 100 million active users .
• Monthly active users. By the end of 2024, Threads had monthly users.
• Compared to X. In 2024, X had monthly active users.
• Revenue. The in 2025 is $8 billion. In 2026, its estimated revenue is $113 billion.

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